2022 The first Zhejiang Western Creative Life Week event was held, 4 cultural and creative enterprises in Fuyang participated in the exhibition

From July 15th to July 19th, it is the first Zhejiang (Qiandao Lake) Creative Life Week in 2022. The event includes forums, cultural and creative exhibitions, maker markets, food sets, beer carnival, non -heritage collection, national style of national style Wait at night. Four cultural and creative enterprises in Fuyang attended this cultural feast.

These four companies participated in the cultural and creative exhibition of Creative Life Week. They are all members of the Fuyang Cultural Innovation Power Alliance. This time, the exhibition jointly forms a unique exhibition area with Fuyang characteristics. There are 10 exhibition areas in the cultural and creative exhibition. In addition to the Fuyang exhibition area, there are Hangzhou exhibition area for foreign exhibitions, as well as the exhibition areas such as Chun'an, Lin'an, Tonglu, Jiande, Kaaihua, Changshan, Anhui, and Jiangxi Jingdezhen.

Participate in products with Fuyang characteristics

The Fuyang cultural and creative enterprises participating in the Creative Life Week are Hangzhou Heyuan Rayie Cultural and Creative Co., Ltd., Hangzhou Fuyang Dazhuyuan Bamboo Paper Co., Ltd., Hangzhou Fuyang Zhengda Caiyin Co., Ltd., and Hangzhou Card House Cultural Culture Co., Ltd. They brought their own "fist products", and they also participated in the exhibitors of Fuyang characteristic products. They used cultural and creative products as a window to show Fuyang culture.

Our reporter interviewed the heads of 4 participating companies. The cultural and creative products brought by He Hao, the person in charge of Heyuan Ray, are the "City Gift" series. He designed the "Fuchun Eight Scenery" into brooches and pendant accessories. These accessories are very delicate, incorporating Fuyang's unique elements into the accessories, making people shine. "Incorporating cultural elements into small items in daily life, tourists can take it away. This is the meaning of cultural and creative products." He Hao said that if this "city gift" has the opportunity, it will mass production.

Li Wende, the person in charge of Dazhuyuan Bamboo Paper, brought various handmade paper and some derivatives of bamboo paper. The ancient books of "Siku Quanshu", there are also some famous calligraphy and painting imitation products.

The person in charge of the card House, Pian Na, had a lot of gains at this exhibition. "There are still too few products I brought, and many products have been sold on the exhibition, and some categories are sold out of stock." She said, products such as folders, books, bags, etc. are particularly popular. She also added Many customers' WeChat, by the way, promote the Taobao shop of the card house.

Participating is conducive to broad vision and inspiration

From the 4 responsible population, the reporter heard the most "broadening and inspiration". Li Wende was somewhat emotional. He said that cultural and creative enterprises still have to go out, and there will be new inspiration and creativity. As an exhibitors, it is also important to show its products while showing their products. Li Wende visited the major exhibition areas. In the Lin'an exhibition area, he saw the new use of paper.

"The bamboo paper we make is generally used in calligraphy and painting works. Lin'an, a company, uses paper on weddings, such as albums used in wedding and some small products." Li Wende first saw this approach. A new idea, a combination of traditional culture and modern demand, and a broad market. He has reached a preliminary intention of cooperation and plans to expand new products.

Both He Hao and Yan Na both said that the IP image of Fuyang City was mainly inspired by the image of Chunan's "fat head fish". "Next, we will work hard in the design and production of urban IP. Fuyang needs such an image very much." He Hao admitted.头 Na is also deeply attracted by the image of "fat head fish". She said that as a "post -90s" cultural and creative person, she hopes that Fuyang will have more younger cultural and creative products.

Fuyang Daily (Reporter Xu Yuanjiao Correspondent Zhu Aiguo)

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