Shijiazhuang: Open community group purchase 2.0

Every morning, the head of the regiment silently sent the latest fruit to the community group purchase group. Zhang Mo's confession

【Reading Tips】

In 2022, the year of community group purchase recovery. Community e -commerce, community group buying, supermarket groups, and property group purchase, etc., can be described as full of flowers and their magical powers.

In Shijiazhuang, the community group purchase of the local group with the store as the core and the purpose of serving the local group is developing rapidly. The heads of the local league combine community group purchase with traditional retail to build a new ecosystem of the same city retail, and are creating a new retail scenario for community -oriented.

In the industry, the recent innovation of Shijiazhuang community group purchases is quite reputation. What are the main aspects of innovation, where are the group products from, and where is the future after innovation?

Retail model is changing

"Today's special dishes: Hu Gua, also known as zucchini, is suitable for dumplings. Last year, the old shop group was once, and many customers were looking for this year. Xu Zhijia "Zi Ruitian and the head of the store released the same day in the WeChat group.

Xu Yaoning, the founder of "Xiaoxu to Home", introduced that the group purchase of the "Xiao Xu to the home" community purchases adopted the method of franchise operations. Since March 2021, the franchise store has developed to more than 80. After each issue is determined, the operation is pushed to the store partner, the head of the group, and the head of the group to the store community.

"Vegetable fresh group products can receive an order of 8,000 pounds in 80 stores within two hours." Xu Yaoning said, "The total number of reports in the group is the basis for our purchase volume. It only takes a few hours to the stores of the regiment to the heads of the regiment. "

Since the beginning of this year, the number of Shijiazhuang community group buying stores has increased, and it is often densely distributed. The reporter found that on a 300 -meter -long street in Shijiazhuang High -tech Zone, there were three different group buying shops. Among them, some community group buying store operation models are the same as "Xiao Xu's home", and some community group buying stores are operated by the independent regiment.

Recently, the general manager of Hebei Donjie Supply Chain Management Co., Ltd., Qiang Huiyao, changed his WeChat name from "Lu Xiaoman Warehouse Member Store" to "Lu Xiaoman Warehouse Member Store+Community Group Purchase". The supply chain company combines physical stores and community group purchase to carry out retail while taking into account the wholesale business.

When the reporter contacted Qiang Huitao, he was helping the new community group buying store. The new community group purchase shop itself is just a milk station. After joining the community group purchase, the second opening of the community has brought new traffic to the store. The customers at the door lined up.

"Now the business of physical stores is not easy to do, but we find that all the shops with group buying are particularly hot. We have attracted many physical store owners to join while entering the community group purchase field." On the basis of business, we join our community group purchase at the same time, which not only ensures a reliable supply chain in the background, but also drives the previous business through our traffic. "

This is the reason why the franchisee owner's idea, but also the reason why Qiang Huitao expanded his business to the community group purchase section.

In addition, there are many community group purchase stores operated by the independent regiment. Among them, there were both the heads of the platform and the transformation of the boss of physical stores.

In May of this year, Wang Kun, who was once the owner of the convenience store, closed the convenient shop for two consecutive years of business. He rented a 10 -square -meter door on the Minjiang Road of Shijiazhuang High -tech Zone, and made community group purchase full -time. Since its opening, business has become more and more popular, and 2 500 people's groups have been built.

This model is quite attractive for entrepreneurs who want to be community group purchases -light asset entrepreneurship, with less investment in the early stage, low loss of group products, and no inventory of order on demand, reducing costs and efficiency.

Wang Kun told reporters that the convenience stores are rich in types and the cost of paving is high. The more frequently explained that the faster the sale is, the more net profit value is. But even with a small convenient store, there are thousands of products. Among them, there will be some products with low sales, and now it becomes inventory of goods, and the cost is difficult to recover.

"Community group purchase is different. The head of the regiment purchased according to the sales volume, and the real zero inventory was truly achieved, which greatly reduced the loss." Wang Kun said, "Not only is it zero inventory, the head of the group leader is short. You can directly get profits. "

Yang Xiudan, director of the Information Engineering Department of the School of Management of Hebei University, believes that the current retail model of the community is overall online and offline. Seeing every link of the community group purchase of Shijiazhuang City, it belongs to the traditional retail model category, but the community group buying general system, collection and pre -sale system presence, which can be said to be an innovation, one is a one New retail model.

The supply chain is changing

At 15:00 on July 12, the lychee purchased by the community was about to arrive, and Wang Kun drove to a wholesale market in Shijiazhuang to pick up the goods.

Wang Kun introduced that this batch of lychee was issued from Shouheng Hebei Shin Development Land 220 kilometers away from Shijiazhuang. Under normal circumstances, he could reach Shijiazhuang in 3 hours. He only needed to pick up the market in the market where the logistics vehicle stopped.

"Now many fruit and vegetable supply chain companies are broadcasting live on the newly distributed place. The head of the group can buy fruit and vegetable products of the first -level wholesale market without going to them." The chain company has a certain ability to choose from, and the customers who arrived in the goods are very good. Such a procurement model is fast and good. "Experts pointed out that the supply chain uses professional live broadcasts to develop a wider market, which can make agricultural products circulation more efficient. Supply and demand matching is more accurate. It can also reverse the upstream supply chain of the new hairland, improve the standardization, branding, and informatization level, and compliance with the needs and development trends of the new era.

On June 27, the Panpan Community Group Buying, located in Time Street, Qiaoxi District, Shijiazhuang City, established the 21st community group purchase group. At 4 pm daily, the members of the group began to pick up the goods. The pick -up team was the unique scenery on the street of time, attracting the residents passing by, and also attracted the leaders of the independent group of the goods.

The head of Panpan, the head of Panpan, is both the head of the regiment and the head of the head. The main shop is the head of time. Many communities in the nearby communities are her members. Like Panpan's model for many regiments, it is called a group batch in the community group purchase circle.

The group approved goods are sold in large pieces such as pieces and boxes, and they are given target users lower than market retail prices. For the head of the team, the opening group batch is also a good way out. When the head of the regiment is approved, it can increase the commission's commission return and bring more orders.

Junlebao Dairy, Jinmai Lang, Evergrande Solar ... Residents have high recognition of these brand products and have a large demand. Under the advantages of community group purchase, some dealers choose to embrace the new channel of community group purchase, actively contact the group to approve or form a large community group purchase store like Xiao Xu home.

A beverage dealer in Hebei told reporters that for dealers, through transformation of community group purchases, not only can we enrich their sales channels, but also to supply community group buying. 3 "(Refers to the third day after the money arrives), the dealer's inventory loss can be effectively controlled, and the risk of dragging money is relatively small.

"Community group purchases can also bring more product sales and profits to dealers because community group purchases use fresh fresh stepping stalls and use high -frequency excitement users to drive medium frequency, especially low -frequency and high gross products, have been successfully verified." The dealer said.

In many people's eyes, the community group purchase supply chain is difficult to manage. Most of the platform retreat, layoffs, and closure also comes from the supply chain. The top priority.

Introduction to Qiang Huitao, who has the experience of supply chain, the community group purchase platforms use the multi -level supply chain model of supplier shared warehouses → central warehouse → grid warehouse → group leader. The problem is that there are many supply chain links, resulting in more than the number of goods, and the higher the number of transportation times, the higher the cost, which also causes the price of vegetables sold on the platform is not low.

"The community group purchases in the new model are directly from the place of origin to the head of the regiment. The reduction of the middle link directly eliminates 30%to 40%of the cost. Qiang Huitao said. "We are a supply chain company in itself. In addition, we have already made a year of storage store sales.

Yang Xiudan believes that the choice of dealers reflects that the retail business model is changing. Community group purchases are transforming traditional retail supply and marketing links, and as an important part of the dealers and wholesalers are changing.

The service content is changing

"Girlfriend, my family is no longer rice, you can help us find the rice, I don't worry about going to other places." Recently, the head of the "silent" community group purchase group silently received such a member from the group members. information.

"Okay, aunt, I looked for these two days, and we will start a group with good quality rice." Silently replied.

Silently told reporters that whenever these elderly members are "needed", she feels very meaningful. The community group purchase opened her vision. In the future, she wants to provide more high -quality products and services for members.

"The platform is cold, and the community has temperature." During the interview, many regiments had the same feeling as silent. The trust between many community group purchase groups and consumers is established in the good group products. To maintain this trust, in addition to strengthening the interaction with the group friends in the group, it is also necessary to provide more accurate and honest services And higher quality products.

Regarding the future development of community group purchases, third -party institutions have recommended in their industry reports that in the context of strong regulatory policies, Internet platform companies should return to the essence of the retail industry to create a fresh supply chain system, providing users with guarantees and some guarantees, some are available, there are, there are some guarantees, some are available, and some are available. Quality products; use their own advantages to coordinate the development of manufacturers in the upstream; empower local suppliers and heads, differentiated operations to operate community group purchase business in various regions, and ensure the smooth development of the regional market.

For the future trend of community group purchase, Qiang Huitao has his own opinions.

"Whether community group purchase can be shuffled in the future, it depends on whether there is a more advanced business model and supply chain, which brings high -quality and low -cost products to the people." Qiang Huitao said. "After the development of Last year, the" Lu Xiaoman Storage Store "discovered that it was not easy to do. But the group purchase can help the store to do drainage and increase sales, then increase the group purchase section. In fact, it is forced to go to the continuous innovation iterative iteration. There are no tractors if you do n’t innovate. "Some experts pointed out that community group purchase is a business model that has been verified and feasible, and consumers are willing to accept. Under the trend of optimization and adjustment of community group purchases, community group purchase will continue to be further refined in the future, and further combine with the original model of the platform, front warehouse, and offline formats. With the emergence of new types of formats, community group purchases should be intensive, exert their own advantages, and make services more professional.

On June 29, the Tibetan journey of "Xiao Xu to Home" started.

"The tour group is the head of Xiaoxu's home to lead the team to ensure the group members of the group." Xu Yaoning said, "In addition, we are building a housekeeping service team to surround the" washing machine, air conditioning, range hood in the community users' homes. Waiting for the daily life needs of home appliance cleaning and maintenance, so that users can easily solve the problems of home appliances without leaving home. "

Xu Yaoning introduced that the stores are not only group products, but the community is not only group purchase. "Xiao Xu's Home" is focusing on the economic model of the community store, building a "one -kilometer economic circle" with stores as the core, with user needs as the core, and daily need for fresh food such as fresh food as the core category, housekeeping services, eating, drinking and fun and other locals Life services are extension categories, and use high -end durable products such as home appliances as upgrades to create a family life solution for "everything can be available".

Yang Xiudan believes that Shijiazhuang's community group purchase model has caused widespread discussion in the group purchase industry, and its operating model has opened a greater imagination space for community group buying. That is, "the main line is to meet the needs of the segmentation, the main line of community group purchase, and the diversified delivery model as the extension, and build a new ecosystem of retail in the same city." Through the retail of the same city, the same city built on the same day, the next day, the next day, and the number of days, the core is to meet the different needs of users from instant consumption to planned consumption. This represents different demand cycles.

"This year's '6. 18' does not seem to be hot in previous years. In the whole year, the community group purchase was promoted for 360 days. Changes. "Wang Kun introduced that the" welfare "of group friends always brought a result when it was carried out. When a certain e -commerce festival discount did not have a better" gameplay ", consumers' decline in shopping desires was reasonable.

Yang Xiudan believes that the development of community group purchase is not a substitute for offline community business, nor to defeat the community business through vicious low -cost competition, but to use its efficient supply chain advantages and digital technology advantages, etc. Community business service capabilities to achieve symbiosis and prosperity. At the same time, community group purchases will also redefine the business logic to create a core competitiveness based on supply chain, quality, efficiency, service, technology and other capabilities, thereby exploring an orderly and healthy and sustainable development method.

Source: Hebei Daily

- END -