Zhu Zenghui, President of the Hunan Trademark Brand Association, visited Xishi Ecological Technology

On the morning of July 15th, Zhu Zenghui, president of the Hunan Trademark Brand Association, led the investigation team to the member unit Xishi Ecological Technology Co., Ltd. (hereinafter referred to as Xishi Ecological Technology) to visit the "graphic" trademark of "Xishi Ecology" "2022 The first batch of well -known brands in Hunan Province conducted field visits to plan for its brand strategy, marketing, communication and intellectual property protection and application. Zhang Zhaoping, director of the well -known brand review committee of the association, Hu Zhixin, secretary and secretary general of the Association's Party Branch, Feng Huibin and Peng Jun, experts from the reviewers of well -known brand review committees, and Liu Chao, assistant to the association's president, visited. Huang Dan and other executives of Xi Shi ecological technology received a enthusiastic research team.

Xishi Ecological Technology was established in April 2004. It is a national high -tech enterprise Essence The company was successfully listed on the New Third Board in February 2016 (stock code: 836158). In February 2019, it was delisted from the New Third Board to the IPO.

During the visit, the investigation team visited the office building of Xi Shi Ecological Technology, and then held a symposium. At the meeting, the research team appreciated the achievements of Xi Shi Ecological Technology since its establishment, especially the strength of more than 100 national inventions and practical new patents, and the strength of more than 100 ecological restoration technologies and products. Focusing on the construction and application of intellectual property rights around the Xishi ecological technology brand, Zhu Zenghui suggested to first enhance brand awareness, such as promoting brand vision VIS; secondly It is to strengthen the combing and packaging of the company's products. At the same time, it is necessary to strengthen brand communication and operations to enhance the influence of the "Xi Shi" brand.

Huang Dan, an executive of Xi Shi ecological technology, expressed his gratitude to the research team and his party. She said that the opinions and suggestions made by the experts of the research team are very valuable, and they are worth learning from. They will study carefully, form work ideas and plans, and solidly promote the company's brand building.

Manuscript Source: Hunan Trademark Brand Association

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