Maintain the resilience of economic development, and constantly release consumption potential! 18.8 times, Mianyang Consumer Touncing leverages the potential of urban consumption

On July 19, the economic data of Mianyang City was released in the first half of the year. Among them, the value -added of the tertiary industry was 82.425 billion yuan, an increase of 4.5%, which was 2 percentage points higher than the province. The value -added growth rate in the tertiary industry ranked second in the province.

Behind the data, how does Mianyang stand up to stress, release potential, and continuously stimulate market enthusiasm and maintain the toughness of economic operation?

Consumption is one of the "three -driving carriage" for economic growth. From the total amount of social consumption in our city in June, it increased by 9.6 percentage points compared with the previous month. It is not difficult to see that Mianyang has made "hard work" in vigorously helping enterprises and release consumption potential.

"Go all out to fight, take the initiative to attack, the guns and ammunitions, tight urban and rural linkage, and two -handed force." Essence

In the past two months, the first round of activities of "enjoying Mianzhou · Huimin Consumption" consumer coupons have continued to become hot. Look at the "transcript": The city issued 163,000 consumer vouchers, with a nuclear sales rate of 95.4%, and the consumption was 18.8 times. According to the statistics of the interface data from the nuclear sales data of the 31 cities in 16 provinces across the country, as of June 5, Mianyang's consumer coupon was the best, ranking first in 31 cities.

As the main "KPI" of consumer coupons, the nuclear sales rate exceeds 90%, which means that more than 9 pieces are issued for each of 10 photos. Money should be spent on the "blade" to maximize. Behind the high -core sales, what does Mianyang consumer voucher leverage?

1912 consumption "scenes", 2.368 million visitors

Consumer vouchers BUFF superimposed market vitality full of vitality

After adjusting the alarm clock, stinging on time ... In the past two months, every Friday at 10:30, the "grabbing" charge of the Mianyang people was blowing on time.

"A total of 12 vouchers were issued in the first round of activities." When the relevant person in charge of the Municipal Commerce Bureau introduced the release situation, he couldn't help lamenting that everyone's participation was high and enthusiastic. Each consumer coupon is within 1 minute, and 5,000 will be completed within 6 seconds; the cumulative visits to the event page reached 2.368 million.

Where does attractiveness come from?

In the opinion of the person in charge, on the one hand, the consumer coupon comes with the "traffic" attribute, and the government -led consumer voucher is difficult to attract attention.

On the other hand, the use of more consumption scenarios is also an important factor in stimulating nuclear sales.

From the perspective of the supply side, Mianyang Consumer Coupon has received active participation of merchants -as of June 30, there were 1,175 merchant companies that have been successfully signed up and 1912 stores, including retail, catering, scenic spots, hotel accommodation, etc. The person in charge analyzed, "According to the industry classification, it can be seen that this round of consumer vouchers settled in the merchants cover most of the use scenarios."

Rich consumer scenarios can quickly drive consumer willingness and open the cycle. The person in charge said, "We target offline consumption scenarios. From the long run, consumer coupons have a key to the repair effect of market confidence in the market, which is actually more critical than the short -term subsidy effect."

The transaction amount is 156 million yuan, and the consumption is 18.8 times

Litto -bred entity enterprises to drive public consumption

During this round of consumer vouchers, the retail industry has benefited a lot.

The reporter randomly interviewed Fu Lin Parkson Shopping Mall to settle in the brand "Mao Geping" that during the event, the sales volume in the store increased compared to usual; from the perspective of payment methods, there were more customers issued by the government with inclusive coupons issued by the government. Essence

"Consumer Coupon" is also a "high -frequency vocabulary" discussed by citizens during the event. According to the analysis of the total amount of the nuclear order order, the total number of orders for gas stations is second only to the retail industry.

In addition, the catering industry, which is affected by the epidemic, also achieves effective efforts in the event. During the Dragon Boat Festival holiday, the sales amount of Bishui and Blue Sky in Wucheng District rose to the city's catering industry. He Xiaoying, the manager of the resort center, said, "Before the event, the passenger flow rose 40%."

So, how much consumption does Mianyang consumer coupon have been pulled?

"The first round of municipal -level financial consumption coupons reached 8.3 million yuan, realizing the transaction amount of 156 million yuan, and the consumption was 18.8 times." According to the relevant person in charge of the Municipal Commerce Bureau, "We can be said to be the best city to drive the best effect ","

It is worth noting that Mianyang also focuses on focusing on car, home appliances and other industries to launch special subsidies.

As of July 18, the city has cumulatively applied for 3,192 automobile subsidies, reviewed and passed 6.419 million yuan, and drove car consumption of 528 million yuan; applied for home appliances subsidies 44,000, reviewed and passed the subsidy of 18.496 million yuan, driving 237 million yuan in home appliances consumption of 237 million yuan Essence Statistics show that the growth rate of the retail sales of automotive commodities in June increased by 30 percentage points from the previous month, and the retail sales of household electrical appliances in June increased by 30.6 percentage points in June.

In addition to data, the feelings of the company are more intuitive.

"In June, the home appliance retail sales increased by more than 40%in June in the Mianyang area, far ahead of the 15%increase in the country's industry." Zhu Zhi Tao, director of the Camp of Sichuan Jiaglai Industrial Group Co., Ltd., said in an interview that he was very grateful to the party committee and government. And a series of measures to promote consumption and stable growth in relevant departments, look forward to Mianyang's continued increase in booster in the second half of the year, further activate market consumption, empower the sales growth of Mianyang retail and service industry, and strive to decline in the first half of the year due to the epidemic and overall economy. The losses brought up to make up for the economic growth in the second half of the year.

Promoting consumption 13, cumulative investment exceeding 200 million yuan

Take the lead to start and distribute to lead the whole province throughout the country

Looking at the country, the fastest consumption response is Mianyang, which is the first place in the country to officially start the work of consumer vouchers. The response speed is even faster than first -tier cities.

Throughout the province, Mianyang invested the most in prefecture -level cities. "More than 200 million yuan, we are the city with the number one city in the province except Chengdu." The relevant person in charge of the Municipal Commerce Bureau introduced that the city -level "powerful", county, city, parks also come up with over 100 million yuan Financial funds are used for consumption promotion activities and show their responsibilities in a critical period. At present, the city (including 13 counties, cities, parks) has issued a total of more than 40 million yuan in consumer vouchers. The confidence of the enterprise's main body has boosted and consumers have significantly improved.

Regardless of the issuance, consumer coupons can only be treated with "tables" -ly to truly boost consumption, the city must do more.

"The most powerful measures are Mianyang." The person in charge said, "The city introduced" 13 articles to promote consumption ', coordinates the entire field, innovatively propose the strategy of supporting group consumption, implementing the "cotton product out of Sichuan", supplementing rural consumption shortcomings, and shortcomings in rural consumption. Optimize the development environment and other leadership measures. "

The wind knows the grass, and see the real chapter. In addition, in order to help the business owner cross the difficulties, Mianyang "continuous moves" and "not soft" -

Municipal financial departments open up green channels to actively do a good job of funding guarantee; invested 30 million yuan in cultural tourism consumer coupons to support the cultural travel market to stabilize and recover, driving consumption of more than 1,30 million yuan, catering, accommodation and other industries have recovered significantly. , The Rural Revitalization Bureau and other departments jointly opened the prelude to the city's rural revitalization consumption festival, and jointly developed the large market consumer market; 74 agricultural, industry, and cultural and creative enterprises went to the "Mianpin Out of Chuan" Xiamen Station to achieve more than 1,400 million yuan in on -site transactions. The online transaction volume is 80 million yuan, more than 50 signed projects, and the contract amount is 360 million yuan; the second stop of "Mianpin Out of Sichuan" is in the hot preparations ...

Facing the pressure of economic downturn, Mianyang has always maintained the super toughness of economic development, and made "combination boxing" and "timely rain", which continued to activate the market entity "Yichi Chunshui".

(Mianbao Rong Media Reporter Zhao Yan Duyfei/Wen Visual Mianyang/Picture)

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