The first World Cup "Yuan Universe" comes to help the enthusiasm for sports for the whole people

On July 20, the 2022 Migu Resources Promotion Conference with the theme of "Miguyuan Power · Huanxin World Wave" was successfully held. At the promotion meeting, Migu Sports Revitalized and upgraded, using "Better Life Yuan Dynamics" as the brand to spread slogans, comprehensively upgraded "5G+All Sports", and for the first time, China Mobile Migu Migu's Sports Macau in the 2022 Qatar World Cup. Create the ultimate experience sports story for users and industries.

Liu Xin, general manager of China Mobile Migu Company, said that as the main force of the new media national team and the immersive media pioneer team, Migu Company uses the "technology company that immersed the ecology of the whole scene of innovation and culture", relying on 5G+computing power network innovation The application scenario of the Yuan universe, and through "content+technology+integration and innovation", create a new content experience such as 5G+technology, 5G+Wenbo. Among them, 5G++All Education, as one of the important contents of 5G+innovation scenarios, provides rich sports content including traditional sports events, lifestyles, and digital wisdom competitions, and helps the whole education innovation development.

Migu Sports Brand Upgrade 5G+all educated to enable a better life

At the meeting, Yang Xingyang, general manager of the content aggregation center of China Mobile Migu Company and general manager of Migu Sports, released the new upgrade of Migu Sports. He said that in the background of a sports power, the domestic sports industry has shown a trend of rapid growth, the connotation and extension of sports are constantly enriching, and people's demand for a better life has continued to increase. In order to fully implement the "Fourteenth Five-Year Plan" Sports Development Plan, the goal of "building a socialist modern sports power in 2035", in response to the requirements of the State Council's "National Fitness Plan (2021-2025)" Upgrade "5G+Full Sports", use "Beauty Life's Power" as the brand to spread slogans, and is committed to creating the ultimate experience sports story, bringing healthier and happier lifestyles to users, and satisfying people's longing for a better life.

Migu's "5G+All Sports" concept, based on the actual needs of people at different stages, covers the entire process of evolving from living, activity, sports, and competition to sports. Based on the actual needs of people at different stages, based on the China Mobile's computing power network, it is guided by the MIGU evolution road map of the Yuan universe, and through the "connection+computing power+ability" new information service system, rely on "content+technology+technology +Integration and innovation ", for all -aged and full life cycle users, provide full scenes, full -time and space sports content, create a sports element universe, tell the story of globalization, and serve the people wholeheartedly.

The first World Cup "Yuan Universe" comes to immersive interactive interaction to help combustion passion

From the 2018 World Cup in Russia to the 2022 Beijing Winter Olympics, Migu has accumulated through many top events, becoming the preferred platform for domestic user immersive viewing competitions. Faced with the upcoming 2022 Qatar World Cup, Migu will bring more innovative gameplay and surprise content to the audience.

Gan Yuqing, chief content officer of China Mobile Migu, said that Migu will create the first World Cup "Yuan Universe" virtual viewing interactive space during the 2022 Qatar World Cup, presenting the "5G Cloud Stadium" with instant interactive and immersive experience for the audience. In terms of live broadcasts, Migu will rely on 5G+4K/8K+XR and other technologies to allow the audience to feel the passion of the event. In terms of content production, Migu prepared the "Big Coffee and Friends Series" program for the audience, Song Shixiong, a Thai Dou -level sports commentator, Zhan Jun and Dong Lu, well -known football commentators, and famous host Li Xiang, etc. "The Strongest Voice of the World Cup", "Zhan Qiangu", "Do you understand the ball" and other special programs, hit the World Cup before and behind the scenes of the World Cup. In addition to the home content of the World Cup, it will also create a number of World Cup theme music shows, bringing a dream linkage of football and music.

At the social level, Migu World Cup "Yuan Universe" will create a 24 -hour World Cup carnival. The audience can experience the heat waves of the stadium through interactive dating, guessing competitions, etc. Scenes, really realize while buying and buying, that is, see it.

Sports marketing new Yuanli, Migu build a new engine of brand growth

Top -level events are the athletes of the athletes, and it is also a venue for brand marketing. In recent years, Migu's ability in sports marketing has also become an industry consensus. Zhang Guohua, president of the China Advertising Association and global vice chairman of the International Advertising Association, said that China Mobile Migu's all -media operation capabilities in media cooperation, brand cooperation and celebrity cooperation are unparalleled.

Yu Songtao, general manager of China Vision of Sofuer Sports, shared the 2022 China Sports Marketing Market Trends: With the development of the all -media market environment, media communication spread has evolved into a full media state sports communication. Migu Sports has the top ace triumph resources and top domestic and foreign vertical events at home and abroad. It perfectly deploys a powerful sports competition matrix and realizes user storage and brand drainage.

Yin Tiegang, general manager of China Mobile Migu's advertising division, explained how Migu joined the brand to tap new marketing methods and growth opportunities. Based on the immersive experience of the whole scene, Migu relies on the "4E Marketing Mode" -Event, Excite, Experience, and EMOTION to help the brand run through the full link of users to achieve emotional resonance and effects with users in the way of depth. For example, during the 2022 Beijing Winter Olympics, the Bank of China used the popularity of Midu's guest Wang Meng and Migu Winter Olympics to achieve massive exposure; Li Ning's CBA championship set was launched on Migu TOEIN, and sales exceeded one million in 5 minutes. In the 2022 Qatar World Cup, Migu will create a more immersive, more free, more diverse, and more breaking circle of World Cup, and launch special customization of the exclusive strategic partners covering Migu's entire scene, exclusive customized partners in the industry scene. The cosmic cross -border music ceremony, live interactive cooperation, full coverage of the event, and the second -site customization and other eight advertising product systems. Among them, the Yuanshi Cross -border Music Ceremony gathers music performances, sports events and interactive games to provide the brand with diversified space for cooperation; a new form of a well -known cooperation will realize the strong connection between the brand and the World Cup IP. The eight major advertising product systems have both scenario coverage and wisdom innovation. They have both the interaction of the whole people and the in -depth experience. The brand can find a product that suits them to reach the audience according to its own needs.

- END -