Let the professional team teach you to "grow flowers like flowers"

Author: Guo Xinyi; Editor, Production: Li Zhanyi

A garden listed company has entered the "vegetable basket" cross -border and has more than 500,000 square meters of planting bases. What new models will they introduce?

Potted vegetable

Last year, Zhejiang Sanshi Horticulture Kaijie Co., Ltd., which was established by the core team of Setshi Group and excellent resources, was formally established. The company used its self -operated base to build an advantage of the construction of contemporary people. Vegetables, fruits, root flowers and other category of fresh products have proposed that consumers should "grow vegetables like flowers".

Aiming at the field of potted vegetables

Since ancient times, the "one side of the vegetable garden" is the place where the Chinese people are ideal and reality. "Under the East Restaurant of Chrysanthemum, seeing Nanshan leisurely" is the lifestyle that the Chinese yearn for. At present, more and more people like to build a family vegetable garden in the courtyard or balcony, and even use vegetables and vegetables to create landscapes. Various edible crops instead of flowers to create a different garden landscape.

Sai Shi Group is a high -quality and old -fashioned enterprise in the industry. It has a wide range of business scope and rich industry resources. At present, why should the new track of potted vegetables be expanded?

Sanshi Garden Art Potted Vegetable Vegetable Base

Du Minjian, director of the planning department of the group company, told the reporter of the China Flower News that the reason why they chose potted vegetables, fruits, and root flowers as business directions, first to meet the needs of consumers' health and health; most of the selected vegetable varieties are functional vegetables. It has nutrition and health value, and the planting substrates use German imported peat and organic organic fertilizer to ensure that there is no pesticide residue in vegetables produced.

Secondly, potted vegetables have a variety of styles and styles, which are suitable for various places and environments, providing more choices for family planting. In addition, the selected vegetables also have the characteristics of ornamental and perennial. It can be matched with fruit trees and root flowers, which can improve the long -term stability of the garden, create a characteristic vegetable garden, and truly realize "planting flowers like flowers".

Potted stone leek

According to reports, Sanshi Gardening currently has planting bases in Hangzhou, Wuxi, and Jinan, with a total area of ​​522,000 square meters. Among them, Hangzhou Shuangpu planting base covers an area of ​​120,000 square meters, including 95,600 square meters of flower bases. The vegetable base is near 25,000 square meters; Wuxi Kowloon Bay planting base covers an area of ​​more than 130,000 square meters; Jinan Sai Stone Rose Garden Planting Base covers an area of ​​nearly 270,000 square meters, including more than 60,000 square meters of flower bases and 20,000 square meters of vegetable bases.

Sanshiyuan Art Potted Vegetable Base

The vegetable varieties currently planted in the base include potted roots, potted stone leeks, potted ginger, potted fields, seven vegetables, potted cabbage and other functional vegetables.

In terms of dual -use function, Sanshi Horticulture has improved the details, which enhances customer participation. Taking the current market promotion effects with good ginger series products as an example, the company has selected special ginger varieties such as Shandong Ginger, Red Bud Ginger, Sichuan Little Ginger, etc., and innovate the use of two -in -one set of pots. Diet is not wrong.

Du Minjian introduced that after getting the product, consumers can take off the pelvis at any time to observe the growth of ginger root roots. As the rhizomes expand, the tender ginger is harvested while the species. The change of root, experience the fantasy journey within the soil, and feel the aroma of plant leaves.

Optimistic about the future market

Under the influence of the epidemic, more and more consumers have begun to grow vegetables at home, the vegetable products on the market are becoming richer, and the purchase channels are more convenient. Du Minjian told reporters that different from traditional sales channels. The target consumer groups of Sanshi Horticulture mainly include consumers on platforms such as garden central stores, high -end hotels, community group purchases, and supermarkets.

Sanshi Garden Art Potted Vegetable Products

"In addition to offline channels, the company invites the Internet experts to bring online goods at the same time, and has achieved good results." Du Minjian introduced that at the central store in Sanshi Garden, the company's micro -shops and video numbers can be purchased. It will be launched on platforms such as Douyin Mall and Taobao. At present, the company is connecting consumer markets in different fields such as communities, supermarkets, and new retail, so that consumers can buy on multiple platforms. The potted vegetables of Sanshi Horticulture are welcomed by many consumers after entering the market because of high face value, fresh and healthy, and interesting.

Mediterranean

Potted ginger

The potted vegetables of Sanshi Gardening can be made with a reasonable configuration with fruit trees and flowers, so that each season has harvested and flower rewards. The corporate vision of Sanshi Horticulture is "planting flowers like flowers". Combined with the advantages of its own bases, the company hopes to launch more series of products in the future to meet consumers' more refined needs.

Potted ginger base

"I am very optimistic about the potted fruit and vegetable market. One is to watch it while eating, and enjoy the fun of rural life with my family to create their own vegetable gardens. Realize the freedom of vegetables; the third is to establish a good parent -child interaction and social atmosphere, allowing children to participate in plant cognition, farming experience, and handicraft activities. "When talking about the future development of the potted fruit and vegetable market, Du Minjian said.

The picture of this article is provided by Du Minjian.

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