Haopin Shandong | Let more Chinese brands go international

The fans of Longkou made a distance, breaking the green beads into silver. In the production workshop of the "Chinese Fan Capital" Shandong Zhaoyuan Shuangta Food Co., Ltd., fans have continued for hundreds of years to make traditional skills, and deeply integrated with modern production models. "Starting with the fan industry, we create the 'All Industrial Chain' model. Pea protein, dietary fiber and other products are exported to the United States and Europe, and they have harvested more and more‘ fans ’from all over the world.” Said Yang Junmin, chairman of the company.

In recent years, Shandong Province in eastern China has opened the "Haopin Shandong" national brand construction model, expanding the scope of the province's regional brand construction from a certain industry or field to the entire industry and the entire industry, helping more brands to international. With the advantages of "uniform silk, flexible texture, smooth and transparent", the Double Tower Food Fans have been selected as the first batch of "good product Shandong" brand.

"Shandong agricultural products are deeply recognized and loved by consumers. They have a high market share in both domestic and international. The exports of agricultural products have ranked first in the country for 23 consecutive years." Essence

The reporter learned that many of the products selected as "Good Pin Shandong" have been "fame". For example, the fermented apple cider vinegar produced by Lvjie Co., Ltd. has a market share of about 70%in the domestic market; the rapid frozen vegetable products produced by Shandong Qingguo Food Co., Ltd. exports Japan, the United States, Canada, the European Union and other countries and regions. More than 50%of the total production.

As the hometown of Confucius and Mencius, the heavy cultural foundation and long historical heritage have created the soft power of "good product Shandong", which provides favorable conditions for the brand to start around the world.

"Qilu land bred the Confucian culture that advocates benevolence, righteousness and wisdom, gentleness and frugality, and Qi Culture, who is still in honor of honor and work." Wang Zhongwu, a professor of the Social Society of Shandong University, said that these heavy cultural foundations affect the local people and believe in it. The entrepreneur of "gentleman with thick morals" adheres to the business of "taking into account both and taking into account, taking righteousness first", so that the "Shandong manufactured" with conscience is made, and it has harvested the unanimous recognition of consumers at home and abroad.

At the Beijing Winter Olympics, the first domestic snow wax car was unveiled. A number of units and enterprises in Shandong cooperated to achieve breakthroughs from concepts, design to manufacturing, and offline only in just one year. The Taishan Sports Industry Group, which is selected as "Good Pin Shandong", is one of them.

"Now the shape of the brand image is becoming more and more important. Whoever has done well in the brand will occupy market opportunities." Said Bian Qingfeng, chairman of Taishan Sports, said that "good product Shandong" is the promotion of enterprises to carry out brand innovation and build brand culture. One opportunity provides strategic support and policy support for the creation of brand forces.

According to Bian Qingfeng, high -end sports equipment such as carbon fiber bicycles and negative ion skating grass developed by the company is favored by customers at home and abroad. In the future, the company will use the platform of "Good Pin Shandong" to focus on creating production and operation segments such as high -end manufacturing, smart sports, and promote the development of industries to high -end, intelligent and modern development, and continue to enhance its competitiveness in the international market.

"We will strictly regulate brand supervision, establish a dynamic management mechanism of" Good Pin Shandong '', and force the brand subject of "Good Pin Shandong" to cherish and maintain a good brand image. At the same time Rights protection, eliminating 'going out' doubts, and expanding overseas influence, "said Hou Chengjun, director of the Shandong Provincial Market Supervision Bureau.

Source: Volkswagen.com

Edit: Ping Xiaona

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