60 -year -old old farmers start a business?Ninghai "Village Bao" project 50 farmers take the "first lesson" of entrepreneurial entrepreneurship

Author:Zhejiang Daily Time:2022.06.15

Zhejiang News Client Sharing Alliance Ninghai Station Jiang Pan Hu Chenxue Youcai Caicin reporter Chen Zuang

"Can bamboo tube rice also start a business? How to sell it? If there are not enough tourists, what should I do?"

"Did you open a shop in my house? Will the tourists come to my house ..."

On the evening of June 14th, in the Gejia Village Cultural Hall of Ninghai County, Ningbo, more than 50 villagers who were over 60 years old kept asking their entrepreneurial guidelines. The first batch of members of the "joining", but today, but their entrepreneurial "first lesson".

Gejia Village is a sample village of Ninghai's "Art Revitalization of the Countryside". It transformed into a "net red village" from a "three -no" village from a "three -no" village without characteristics, no advantage, and potential. How to accurately lead to the villagers' homes in the village and transform into the resources of the rich villagers are the new topic that the village urgently needs to solve.

To this end, in May this year, Gejia Village planned to launch the "Village Bao Entrepreneurship Season" to build a party building leader, empowering common prosperity of innovation strategies, "enrichment rich" rural digital platforms and localized village operation systems. The "Entrepreneurship Instructor Group" composed of college teams, e -commerce enterprises, government cadres, etc. conducts "1+4+X" companion entrepreneurship, empowering the villagers' family entrepreneurship, integrating multi -household business resources, building rural brand clusters, and driving villagers to increase their income income Harbin village collective income.

What is entrepreneurial? This is the first lesson for "Murakama" to start a business. As a member of the "Entrepreneurship Mission" of the "Village Bao Entrepreneurship Season", Cong Zhiqiang, a professor at the Pants Foot of Renmin University of China, answered the questions that everyone cares about most, "Will there be tourists come to my house after opening a shop at home? Don't worry, don't worry, There is an operating company in our 'entrepreneurial instructors', which will help you drain. I am responsible for designing and layout for everyone, take you out to learn, please professional teachers to enter the village training, teach you low -cost to build an online red shop ... " Sentences are easy to understand, and the villagers' enthusiasm was ignited at once. The 68 -year -old Ye Xiandong was the first batch of entrepreneurial "village treasures". She said very confidently: "I want my bamboo tube rice to burst, and I can have 100,000 yuan in income every year!"

In Cong Zhiqiang's opinion: "If the villagers are worried, we have succeeded in half, indicating that our villagers have thought about how to start a business." He started from the problem of the failure of the previous entrepreneurial failure and transferred to the actual successful case in other regions. The support model of the "Village Bao" entrepreneurial plan, while another entrepreneurial mentor Ye Chenglong is the person in charge of Yima Dangxian's business platform. How to drain.

In the next step, the "Village Bao" entrepreneurial project will take two steps. In the first step, the entrepreneurial supervisor group will lead the villagers to study and experience, and invite different types of professional mentors to the village to teach their own entrepreneurial experience and management service points. Improve the entrepreneurial ability of "Village Treasure". In the second step, the entrepreneurial guide will focus on all aspects of specialty products, space, brand, signboards and other aspects in the villagers' homes and upgrade them to the market.

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