Zoucheng: Cultural Tourism integrates to empower the rural revitalization "one step first"

Zoucheng, the hometown of Mencius, is determined to achieve new breakthroughs in the field of rural rejuvenation. Zoucheng has a thick historical and cultural heritage and rich natural ecological resources, pays attention to the leverage role of the cultural industry, and implements the "100 million" actions, including the start of the creation of a 5A -level scenic spot, cultivating 10 agricultural and cultural travel integration "small small small Giant "enterprises, support 100 rural boutique cultural tourism models, cultivate 1,000 rural cultural tourism quality shops, activate the village's entrepreneurship, and create a" Zoucheng model "for the revitalization of the cultural industry.

Leading large projects, water storage attracts "goldfish"

Recently, the Confucian and Mengyan Cultural and Creative Park project, which has invested 1.5 billion yuan, is about to start construction. The project includes the Sinology Cultural Museum, Liuyi Experience Museum, and Comprehensive Service Center. It integrates research and development and sales of cultural and creative products. After completion, it is expected to revitalize the surrounding rural cultural tourism resources. In early April, after the six ministries and commissions including the Ministry of Culture and Tourism jointly issued the "Opinions on Promoting the Revitalization of the Cultural Industry to Empower the Rural Revitalization", Zoucheng City immediately organized a special investigation and issued "Zoucheng" in the form of the municipal party committee and municipal government documents. "Plan for the Implementation Opinions of the Revitalization of the Cultural Industry Empowering the Rural Revitalization", and established the cultural industry to empower the rural rejuvenation leadership group by the Zoucheng Municipal Party Secretary and the mayor of the mayor. Concentrated in three years, activating the villagers in the cultural tourism industry to start a business with the cultural tourism industry.

▲ Mengyuan

According to the relevant person in charge of the Zoucheng Government, the Mengyuan project that was built and used in local investment of 800 million yuan was the important observation point for the development of the cultural tourism industry in the cultural tourism industry. At the same time, Zoucheng strongly promoted the development of the three major resources of Mengyuan, Liang Meng, and Laoshan, created 5A -level scenic spots, invested in the construction land and old villages in the live area of ​​5 billion yuan. Project, the project investment is nearly 6 billion yuan.

Zoucheng adheres to the leadership of large projects, implements the "four one" to help enterprises climb measures, and implements the A -level scenic area enhancement plan and agricultural cultural tourism enterprise incubation plan. Over the past five years, 12 rural cultural tourism projects such as Taiping National Wetland Park have invested in the Taiping National Wetland Park.

▲ 2021 Cultural Tourism and Huimin Consumer Season Activities

In addition, Zoucheng adheres to the principle of market moving the market, listed an annual rendering cultural consumer coupon, and the annual consumption of more than 5 million yuan was driven. The local "Little Micro -Cultural Tourism Industrial Park" concept is proposed to implement the cultural brigade maker operation. Draw the "Zoucheng Rural Night Economic Consumption Gathering Area.

Quality is the first, special products become famous products

The cultural accumulation of thousands of years has left countless folk cultural heritage for Zoucheng. In order to encourage non -genetic inheritors, capable craftsmen, etc. to participate in rural handicraft creation, in recent years, three "information libraries" of hand -made resources, project products, and non -heritage lists have been established in recent years. 128 items, attracting 150 representative inheritors of non -heritage.

▲ Fudao Courtyard

For example, Shandong Futao Culture Development Co., Ltd., founded by Zhang Yang, a villager in Grandma Temple Village, Guoli Town, Zoucheng, drove more than 50 villagers for employment, with an annual output value of nearly 10 million yuan.

At the same time, the local implementation of the "Thousands of Travel Stacks" plan, the municipal finance lists bonuses ranging from 5,000 yuan to 100,000 yuan, focusing on supporting 1,000 rural cultural tourism quality shops, and cultivation of Milli Village "Persimmon Red Courtyard" and so on More than 180 quality shops. The rapid development of information technology provides an opportunity for the market -oriented development of rural non -heritage projects. Relying on Jingdong Digital Economy Industrial Park, Zoucheng opened the flagship store of JD.com Zoucheng Cultural Tourism, launched the "A mobile tour Zoucheng" smart platform, developed 6 new e -commerce villages, and released more than 300 Mencius cultural and creative IPs in 24 series. Cultural and creative extension to local products and other fields. Zoucheng also adopted the "Cultural Tourism Company+Cooperative+Farmers" model to cultivate high -quality specialty products such as mushrooms, watching Zhuang Potato, Zhangzhuang Big Cherry, etc., and brightened geographical marks to form a brand premium. The Shandong Bald Liji Food Company, which was founded by Zhang Bing, a peasant of Shiqi Town, invested 50 million yuan. With the help of rural tour to the east wind, the output value of frozen -dry fruits and vegetables was 7.9 million yuan in 2021.

Focus on rural tourism, ecology gets dividends

▲ Shang Jiushan Ancient Village

During the Dragon Boat Festival, the ancient village of Shang Jiushan in Zoucheng ushered in a wave of passenger flow. There is a history of more than 1,100 years of ancient villages. It is a rare domestic stone village in China. The village has preserved monuments such as Xuandi Temple, Nanshanzhai, and Laogujing.

In recent years, Zoucheng has explored the "Ancient Village+Business" model in the boom of rural tourism development, introduced social forces investment of 890 million yuan to develop the ancient villages of Jiushan, reproduce the workshops such as Liu Chuofang, Jiufang and other workshops. For classic characteristic courtyards, 380,000 tourists have been received an annual reception. Relying on the beautiful idyllic scenery of Dongkang Wang Village, Zoucheng China Merchants will be attracted to build a 20,000 -square -meter picking experience hall and "Asian First Glass Boomered Bridge Flower Bridge" to create a rural ecological demonstration park. Yuan.

At the same time, in order to do a good job of "natural+culture", more than 70 sets of farmland and 400 acres of land in Dahonggou Village, the local area, built a rural auditorium, a market district and 19 folk centers, and 6 master workers.Fang, a rural cultural tourism complex, received 200,000 tourists and 40 million yuan in operating income.In Quangou Village, the relevant departments of Zoucheng support social forces to maintain the style of the original ecological village. By renting rural idle resources and farmers' investment in the land, eight boutique homestay inn, 17 youth hostels, and 36 homestay courtyards.More than 50,000 tourists.The main person in charge of the Zoucheng Culture and Tourism Bureau said that in the future, Zoucheng will adhere to the thinking of the market economy, promote organic integration of primary, second, and tertiary industries, and the citizens go to the countryside with agricultural products and enter the city two -way, and build a large market for rural cultural tourism.Activate the revitalization of rural revitalization in the new era.

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