Famous products have emerged densely on the list, and Jinan has full of strength to build a brand capital.

【Editor's Note】

In the new era and new Jinan, facing major opportunities to implement the ecological protection of the Yellow River Basin and the major national strategy of high -quality development, we shoulder an important mission to accelerate the construction of a new era of modernization in the new era. Jinan Daily Newspaper Group Shi Zhengrong Media Studio opened a "eye -eye" column in various media affiliated by the group. With "in -depth observation and understanding Jinan" as its positioning, it focuses on the work of the municipal party committee and municipal government center to grasp the general development trend and keep up with the hot spots of current political affairs. , Cut in from lively cases, think from higher standing thinking, let readers understand the news in the news, the considerations in Mingwi decision -making, and the depth of recognition policies, to accelerate the modernization of the provincial capital, condense more wisdom and strength Essence

For a city, the importance of a brand is important. Various well -known brands in the gathering are not only an important business card for a city, but also a key representation of the booming economic and social development.

For a long time, many impressive high -quality brands have emerged in Jinan. From the early reputation of the country, the new and vibrant duckling, light ride, and Cumatce, which are located in the head positions of the industry in their respective industries, the waves, Qilu Pharmaceuticals, Huaxi creatures, and then the public Zhangqiu green onions, In recent years, Pingyin Rose, which has become more loud in recent years ... Brand construction can be described as the entire process of economic and social development in Jinan. Various well -known brands have emerged endlessly in this city, especially with the three -year action process of the brand strategy in recent years. Speed ​​up, many brand -have continuously enhanced reputation and strong influence, and many new brands have risen rapidly and well -known.

Brand construction is endless. In the "Implementation Opinions on Enhance the Civilization of Civilization of Cities", Jinan has clearly proposed that it will "enhance the influence of urban brands" and "the city of charm of branding brands", and for this reason, it has launched strong measures. In the opinion of the observer, the city has opened a new journey of brand building. It is exciting that 90 companies in Jinan have been selected as a list of high -end brand cultivation companies in Shandong Province in 2022. This is the latest confirmation of Jinan's good brand building articles and accelerating the brand capital.

The brand building is hard -working, and the "three -year action" is implemented in depth, and the influence of the Jinan brand has jumped to a new level

There has always been a well -known brand in Jinan.

Whether it is the Zhangqiu green onion, Yellow River rice, Laiwu ginger, Pingyin rose, Renfeng watermelon, Licheng strawberry, Longshan Xiaomi, Sinotruk, Inspur, Qilu Pharmaceutical, Huaxi Bio, and the service industry field Sister Sunshine, Kerry Catering, and many long -lasting "old names" such as Hongji Hall are well -known brands emerging in this city.

Many brands are not only an important "intangible asset" and loud "urban business card" of this city, but also an important support for Jinan to enhance the popularity and influence of the city and enhance the competitiveness of the city. The good situation of many well -known brands in the emergence is not easy. Views have crossed many well -known brands, and the city's unremitting efforts in brand building are on the paper.

For a long time, Jinan has taken the implementation of the brand strategy as an important measure for transformation and development, improvement of quality and efficiency, and increased its brand economy. It has provided strong support for the acceleration formation of various well -known brands and further shaping. Essence Especially with the introduction of the "Three-Year Action Plan for the Brand Strategy in Jinan City (2020-2022)", Jinan has accelerated the process of building a number of local brand products, brand services and brand companies to further speed up.

In the start of the agricultural brand, we will make advantageous brands such as the bigger and stronger Zhangqiu onion, Laiwu ginger, and Pingyin rose, and continue to enhance the strawberry, Changqingshou tea, Qu Die cucumber, Shanghe flower, senior official melon, Longshan Xiaomi, Nanshan walnut , Nonggao Seed Industry, Laiwu Black Pig and other special brands of brand influence; in terms of industrial brands, build the largest and most complete H -type steel production base in the country with Shan Steel Co., Ltd., and the world with the most complete specifications. The first -class and domestic "Taishan Stainless" 400 -series high -end stainless steel new highlands, with the largest phenolic resin production base in Asia with Shengquan Group, etc., ranked first in Asia with Lai Steel Powder and other production and sales scale. Metallurgical bases and technology with Shandong Tianyue and other leaders, products that rank at the world's advanced silicon carbide single crystal substrate production base; in terms of consumer brands, brighten well -known brands such as "Sunshine Sister" and "Food Safety Jinan", and speed up to speed up Create a group of famous enterprises with great influence, famous courtyards, famous courtyards, famous products, famous shops, exhibitions, famous competitions, famous clubs, etc., and make every effort Fast cultivation and shaping a group of high -quality and reputable high -quality brands and "brand strong enterprises". The popularity and reputation of cities have become higher and higher, influence and "brand power".

Aiming at creating the "brand capital" and enhancing the influence of urban brand, Jinan strives to start a new journey of brand building

The word of the brand is thousands of meaning. Looking at the essence through the phenomenon, behind many well -known brands is a high -quality product that the public likes and market recognition, it is an excellent enterprise that accelerates development and flourish, and it is also a series of industrial chains that are becoming more and more complete and healthy. And excellent enterprises and complete industrial chains are an important support for urban development. Cultivating and plastic strong brands are actually creating "famous products" and "good products", shaping the enterprise and strong industrial chain, so as to provide stronger boosting energy for development. Because of this, for Jinan, which is accelerating the construction of a new era of socialist modernization in the new era, well -known brands can be described as good. What's more, many well -known brands can be called an important part of urban soft power. The "brand force" of a city is the key part of the city's soft power. From this dimension, it is not difficult to understand why the city is working hard on the road of brand building.

Not long ago, Jinan held a mobilization conference on "Improvement of Cities and Creation Civilization City", which sounded the assault horn that comprehensively enhanced the soft power of the city. In the process of improving urban soft power, brand building is an important step. In the "Implementation Opinions on Promoting the Civilization of Civilization of Cities", Jinan clearly proposed the target orientation of "improving the influence of the city's brand" and launched many powerful measures around the "city of building a charm of branding". In the opinion of the observer, on the basis of the three -year action plan of the brand strategy has achieved significant results, Jinan has clearly proposed that "the city of building a charm of the brand" means that this city has worked hard to open up further brand building. New journey of the article. Efforts to strengthen new brands, brighten old brands, call big brands, let more "Jinan make" sing the whole country, move towards the world, and create a brand capital with international influence; strengthen agriculture, industry, science and technology, culture, and service Industry, construction industry and other fields of brand cultivation, build a urban brand system including products, enterprises, industries, regions, and geographical signs ... It is formulated by Jinan around Jinan around the "city of improving urban brand influence" A series of goals and measures launched, the determination and ambition of the city's further efforts to build brand building are even more jumping on paper.

"Two firsts" are inspiring, and the brand building adds help. The new future of the Jinan brand's further rise is expected.

Looking back at the past, the city has spared no effort in brand building. For example, Jinan has set up many trademark brand guidance stations to provide enterprises with comprehensive services such as trademark applications, trademark use, rights protection protection, and support enterprises to create well -known brands. In addition, the "High -end Brand Cultivation Enterprise Brand Cultivation Plan" was introduced, and 50 companies were selected to create a group of brand companies with high popularity and strong social influence. Kung Fu is worthy of care. Through cultivation, the value of 50 companies has reached more than 290 billion yuan, with an average increase rate of 26%.

The achievements of the past are more pleased, and the vast future is more exciting. Not long ago, the list of high -end brand cultivation enterprises in Shandong Province in 2022 was released. 90 companies in Jinan were selected, and the number of new enterprises was the first in the province. As of now, 235 companies in the city have been rated from high -end brand cultivation enterprises in Shandong Province; 31 Jinan brands have been selected as the first batch of "good products Shandong"; the total number of enterprises selected as "Top 500 Chinese Brands" has reached 11. It is reported that the next step, market supervision and management departments at all levels in Shandong Province will comprehensively strengthen quality management, increase policy support, guide enterprises to implement brand development strategies, and promote brand enterprises to be more influential. And competitiveness. In the opinion of the observer, many companies have been selected as a list of high -end brand cultivation enterprises in Shandong Province, which brings important favors for these companies to better shape strong brands. Create a broader space for exhibition.

Soon in the future, with the emergence of more well -known brands and well -known enterprises, the acceleration of the "charm of the brand's charm", the rapid improvement of the urban brand influence, the further rise of the Jinan brand, the new urban high -quality development has been accelerated. In the future, it is exciting.

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