2022 Heze Network Consumption Festival During the city's online retail sales of 3.6 billion yuan

The reporter learned from the Heze Municipal Bureau of Commerce that the one -month 2022 Heze Network Consumption Day was successfully concluded. During the event, the city's online retail sales reached 3.6 billion yuan, and the consumption dug -in effect was obvious.

The 2022 Heze Network Consumption Festival is based on the theme of "He You has an appointment, E Road blooms". The scope of activities is wide, the supporting facilities, and the duration for a long time, spanning the entire "6 · 18" network hot season. On the opening day, only two hours of live broadcast attracted 3.8 million people to watch online, with more than 60,000 orders online, and the transaction volume exceeded 15 million yuan. The transaction goods covered more than ten large categories including clothing, home appliances, food, furniture, 1,000. The remaining species involves more than 120 brands.

During this online consumption festival, 77 colorful supporting activities were also carried out. Through the combination of online and offline, retail vitality was stimulated.

In terms of online live broadcast, the 2022 Heze Online Consumption Festival revolves around consumer hotspots and local characteristics. 64 live broadcast activities have been carried out in 11 counties, each with its own characteristics and colorful. Cao County's Wang Guang roasted beef, Guiyi milk, Peony series products in Peony District, Shanxian mutton soup, Tancheng hair products and other large number of online sales products, Dingtao handmade intestines, hemp pepper chickens, and Tancheng Yike duck products, etc. Specialized pre -made dishes, Caoxian Shaozhuang Town net vegetable products, etc. are equipped with "Internet Express", which are sold nationwide through e -commerce live broadcast, which fully highlights the characteristics of Heze, vividly demonstrated the charm of the county, effectively promoted consumption conversion, and caused a wave of buying. Bring new opportunities for e -commerce companies.

In terms of offline activities, large -scale chain super -super, leading retail enterprises and convenience stores in Ginza, Maoye, Jinba, Jiahe, etc., use its flagship store, WeChat mini program, community groups, local living platforms and other channels Combining physical stores with online operations, connecting online sales channels, and stimulating online consumption vitality. Among them, the "Shuiyun New City Lehui Chengwu -20122 Happy Consumption Season" organized by Chengwu County has attracted 244 companies to participate 82 cars, 56 fuel vehicles transactions, 72 house purchase contracts, more than 80,000 people participated in watching entertainment programs, on -site trial eating experience activities. Consumption vitality on online and offline.

Heze Newspaper All Media Reporter Wu Yan

- END -