Come to Laoshan to check in, play the world's first Yuan -Universe Beer City offline to host the "Vitality Laoshan" Beer Carnival

Laoshan created the world's first Yuan universe beer city.

On July 20, the reporter learned at the media blowing of the Laoshan District that the eternal theme of the "Qingdao and the World Druster" around the Qingdao International Beer Festival, from July 22 to August 7, Laoshan District will use "Energy Mountain & Sea Wonderful I. In order to promote the slogan, Laoshan adopts a new model of "cloud experience+immersion consumption" to host online activities of the "Yuan Cosmic Qingdao International Beer Festival". By running a section to pull an industry.

Enlighten festive celebration effects to promote economic development

According to reports, the 32nd Qingdao International Beer Festival (Laoshan) · "Vitality Laoshan" Beer Carnival comprehensively implements our city about "fully digging beer culture, helping Qingdao Ye's economic development" instruction spirit and Laoshan District's "amplifying festive celebration effect, helping to help The requirements of the development of economic development are adopted in an orderly manner of the region's overall planning and online and offline linkage, and the section of the preheating period, activity period, and duration period are carried out in an orderly manner.

Laoshan District has preheated since May and will continue until September. For example: In the warm-up period (May-July 21), the "Brewery Festival (Laoshan) theme event collection" is launched to the world. Beer Goddess "," Finding and Passion "and" Find Beer and Food "and other" rushing to Shanhai "vitality to the seven beer festivals to make preheating activities; combined with cultural tourism formats, accurately formulate support for enterprises to relieve support, stabilize consumer support support Wait 12 policies for enterprise enterprises; encourage high -level meetings and theme exhibitions. Only one Qingdao International Auto Show is one. During the six -day exhibition period, it attracted 126,000 people to participate in the exhibition. The trading vehicles exceeded 1,2800 units, and the turnover exceeded 2 billion yuan.

In the event period (July 22-August 7), Laoshan District will issue more than 4.8 million yuan in digital RMB through online interaction, 300,000 yuan in cultural tourism consumption vouchers, and "Yuanshi Qingdao International Beer Festival" for more than 100,000 yuan in benefits for the people. Essence

In the continuation period (August-September), the "Laoshan District Top Ten Night Economic Scenaries" will be carried out, "Laoshan District Rural Tourism" scenic spot video collection and other activities, and will focus on the "music bar", "Night Book Fragrance", "Night", "Night" The themes such as the Exploration of the Writers "" Night Tour Scenic Area "," Night Tao Market Collection "and" Night Banquet Laoshan "were released to the society to release the Laoshan night tourist route to continue to release the effect of the beer festival, and to accumulate the upcoming" Eleventh "Golden Week.

Give full play to the advantages of resources and innovate the festival mode

Relying on the advantages of the virtual reality industry, Laoshan District has built the "Yuan Cosmic" online digital experience platform to enrich the functions of application scenarios, social interaction, audio and video live broadcasts, and create the world's first Yuan -Universe Beer City, so that the Qingdao International Beer Festival and virtual reality capital of this capital The two business cards complement each other and shined together. This is the first realization of the Yuan Cosmic Technology. It is also the first in -depth combination of modern digital technology such as virtual reality in the history of Qingdao International Beer. It has not only magical digital embodiment, virtual idols, many wonderful experience scenes, mysterious unknown unknown field.

After the user successfully downloads the "I On the Beer Festival" APP, after successfully registering through the personal mobile phone number, he can enter the Yuanshi Qingdao International Beer City. Visitors can participate in the online conference interaction of the Yuanshi Qingdao International Beer Festival at any time and place.

There are many well -known brand venues in the online square. Each tourist will have its own digital incarnation. Chat social networking in the application, join music festivals, participate in community activities, watch the stage live broadcast, and you can also see the goddess of beer, and previous beer beer The auspicious idols "Beer Xiaoxian" and "Tiger and Tiger", etc., learn about Qingdao Beer Culture with them.

Establish an investment platform to strengthen resource links

In addition to online, from July 22nd to August 7th, Laoshan District will also hold a "Vitality Laoshan" Beer Carnival in the closed area of ​​Century Plaza: Coordinating the eight beer gardens in the Century Plaza, carrying out special promotions, culture and entertainment Event; organize national well -known modern band performances in the center of the Century Square South Square, ACL National College E -sports Elite Shandong Finals and Invitational Tournaments, "Stone Old Man Dancer" International Street Dance Contest, "Searching for Live and Passion" & Crazy Bobby Contest, Qing Dynasty "August 1st" dual -supported special art performance, including five center stage special activities. At the same time, it organized four squares such as drone performance shows, naked eye 3D light and shadow shows, "Shandong Shan Laoshan Good Pin" Guo Chao City Collection, and Art Carnival Flowing. Guanhai News/Qingdao Evening News Chief reporter Zhang Yixin intern Sun Yizheng correspondent Zhang Xuxia

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