Hebei Daily: The "1+5+N" pattern has begun, and new media users exceed 120 million

Editor's note: In order to meet the 20 major main lines of the party, the China Records Association has opened a columns to show the latest achievements of the news front and innovation and integration of development, and to create a good atmosphere of public opinion for the 20th National Congress of the Communist Party of China. The column of the "Media Brand Tour" focuses on the achievements of the brand building of the news units in the integration and development, and presents the new steps and new results achieved by the development of the news industry since the 18th National Congress of the Communist Party of China. stay tuned.

"Hebei Daily" was founded on August 1, 1949. It is the most influential mainstream political and economic newspaper in Hebei Province. The header used by the Pioneer was written by Comrade Mao Zedong in May 1948 in Xibaipo. On November 17, 1964, Chairman Mao once again wrote a new report to Hebei Daily and used it to this day. In September 2002, Hebei Daily Newspaper Group was established.

In recent years, Hebei Daily Newspaper Group has always adhered to the correct political direction, public opinion orientation, value orientation, adhered to positive innovation, worked hard on the "mainstream", seeking breakthroughs in "new", seeking results in "integration", speeding up Build a new mainstream media group. Adhere to the development direction of traditional media and emerging media integrated, and through the establishment of a central kitchen and reform and editing process mechanism, news production has realized a full -media integration pattern of "integrated planning, one collection, multiple generations, and multiple releases".

Jianqiang Group integrates communication platform. Integrating the advantages of media resources, the "1+5+N" all -media communication pattern was initially formed. Among them, "1" refers to the party newspaper (Hebei Daily) as a leader. The mainstream media communication platforms that are integrated with various platforms and various platforms. The vertical communication platform, "N" refers to a professional communication platform such as health and tourism. At present, the number of new media users has exceeded 120 million. The number of users of Hebei News Network reached 13.718 million, with an average daily page views of more than 5 million, ranking first in Hebei Network Media. The cumulative download volume of Hebei Daily's client has exceeded 13 million, becoming the first authoritative launch platform for mobile Duanhebei. The official WeChat subscription user of Hebei Daily exceeded 1.5 million, and the number of official Weibo fans of Hebei Daily exceeded 4 million. Hebei Daily's jitter fans exceeded 4.2 million, and the praise volume exceeded 200 million. The intellectual media center project that the Group is implementing is based on creating an independent and controllable new generation of mainstream media integration and development platforms, which will provide further platform and technical support for the construction of the group's ecological -level media brand.

Create a fusion report brand column. Efforts to innovate and express the way of presenting and presentation, strengthen the production of fusion products, and continue to create a series of boutique columns such as "Duty Cast Manager", "Sunshine Political Political", "Theoretical Micro Classroom" and "North of the Great River" Essence Among them, the original short video column "Duty Cast Manager Reading" not only received praise from users, but also was affirmed by relevant central departments; the online questioning platform "Sunshine Political Political" was selected into the National Press and Publication Administration "2021 China Newspaper Industry In -Deep Integrated Development Innovation Case" Essence

Shape the media service brand of the party newspaper group. Give full play to the advantages of the party newspaper group, and explore the "News+Government Services Business" operation model in depth. At present, it has jointly implemented the Hebei Agricultural Rong Media Center, Hebei Digital Economy Promotional Service Platform, Hebei Provincial Digital Copyright Zone with the relevant provincial departments and units of Hebei Blockchain platforms and other projects. Based on the construction of a first -class all -class media information service provider in the province, actively develop "data+" services to provide public opinion information services for more than 140 institutional customers.

In the future, Hebei Daily Newspaper Group will continue to adhere to the mobile priority strategy and accelerate the construction of a full media communication system with content construction as the fundamental, advanced technology -supported, innovative management as a guarantee. Focus on fulfilling the responsibilities and mission of the party's newspaper, give full play to the advantages of content production and all -media communication, sing the main theme, gather positive energy, further improve the quality of news and propaganda work, and use practical actions and effective as a new journey for progress and work.

Source | China Records Association WeChat public account

[Edit | Peng Yue]

- END -