In the summer of the four major advantages, the Henan banquet market set off a national Taiwan wine whirlwind

In mid -July, with the ease of the epidemic, banquet activities in Henan Province gradually increased. The so -called "no wine is not a seat", whether it is a wedding banquet, a birthday banquet, a celebration banquet or a daily business banquet, is inseparable from the blessing of drinks, which also constitutes an important part of the trillion wine market.

So, which wine company has an advantage in the development of the banquet market? I visited the Zhengzhou market and found that many tobacco hotels and dealers were recommending Guofei. It is understood that since March, the National Taiwan has successively launched the terminal channel "Spring Farming Action". One of the important parts is the banquet support. Through a package of real gold and silver on the terminal. whirlwind".

■ New choices for banquets, Henan people prefer national Taiwan

Mr. Wang is the head of a 4S shop in Zhengzhou. His son took the college entrance examination this year and was very arguing. Fudan University was approved in advance, so he wanted to invite relatives and friends to celebrate and gather. When choosing drinks, he considers that there are many people who like to drink sauce in Zhengzhou, and they must use big brands, good wines, and good face, so he compared several times, and finally selected the national platform of the blue bottle body. fifteen years.

"Blue symbolizes cleverness and wisdom, and it is very good at the style and cleverness of our son's son." Mr. Wang said with a smile.

Which is the wedding banquet? Xu Chang's post -90s guy Xiao Jiang, a few comparison consequences selected Guofai wine.

According to Xiao Jiang himself, the sauce is hot now, drink Moutai, dozens of tables and hundreds of people are not realistic. Therefore, choosing a festive, festive, flavor of Moutai Town is close to Moutai, and high -quality sauce wines with cost -effective and high -quality sauce have become his goal. In this way, the National Taiwan Standard has become his final choice.

Of course, there are also banquet discounts launched by Guofei. The policy is applicable to three products: national Taiwan's fifteen years, the national Taiwan national standard, and the national Taiwan sauce wine. As long as the banquet reaches a certain number of tables, a reward of the National Taiwan University health product portfolio, ordering more than 1 box of national standards/national Taiwan standard/national Taiwan fifteen years and the number of tables reached more than 3 tables. 2 tables give away 1 box of C cells to drink natural mineral water; ordered more than 1 box for 15 years and the number of tables of more than 5 tables, a bottle of golden semi -dried red wine is given at each table, 1 box of boxes are given every 2 tables. C's vibrant drinking natural mineral water.

Xiao Jiang said that the national and Taiwan national standards are set, and the red wine and mineral water for meals are also available. The banquet wine is made in one stop. The event is really intimate!

In addition, on the day of the banquet, if a certain number of tables reaches a certain number of tables, it can also increase the on -site lottery session. The National Taiwan company gives the cost subsidy; there is also a wedding host and a wedding headmaster subsidy.

Xiao Jiang said that this policy is also particularly good, because his hometown is from other places. There are not many relatives and friends in Xuchang. In addition, he is busy with work and preparing a lot of trivial matters. The wine company can help solve so many problems, but I didn't expect it.

In fact, there are many examples like Mr. Wang and Xiao Jiang. According to the relevant person in charge of Zhengzhou Hua Lei Industrial and Henan Zhuoen Wine Industry responsible for the sales of Guotai Jiushui, with the relief of the epidemic and the advancement of the National Taiwan banquet activities Not only Zhengzhou, there are more and more of other regions in the province to choose a national Taiwan, and this trend is still increasing. Heroes.

■ Innovative marketing, the "Four Advantages" won the opportunity for the banquet market

People in the industry said that the banquet market is one of the core consumption scenarios of liquor. It has many advantages such as a large consumption, fast concentration increase, and brand radiation, and strong driving effects. Related data show that the annual capacity of the liquor banquet market exceeds 200 billion yuan, accounting for more than 40%of the liquor market.

At the same time, the proportion of the banquet market in the total sales of sauce wine is less than 10%, so many sauce brands have made great efforts, hoping to occupy a place in the banquet market. Layout, the "Spring Flowing Action" was launched in March, and the "Summer Education Action" was launched again in the summer. Starting from June 1, the National Taiwan Standard 2017 brewed the newly opened "National Taiwan Station Open with Award" promotion. National Taiwan's promotion to consumers also adds the form of "bottle opening reward", and the product items are expanded to the National Taiwan Standard (brewed in 2016). In the whole product of the main products such as the Guolong Wine in the year, consumers can receive cash rewards to the terminal stores (smoke hotels, supermarkets, chains, chain stores) or dealers of the bottle caps, and the corresponding reward amount is 30 yuan in turn in turn. /Bottle, 15 yuan/bottle, 40 yuan/bottle, 70 yuan/bottle. After the activity was launched, it was warmly repercagulated by consumers. With the real gold and Platinum Huimin activities and authenticity of the "support" and "service merchants" policies, the country and Taiwan are strongly intensive, long, and extensive. Unprecedented, they have cut into the market and won the opportunity.

Through comparison, we found that in the banquet market competition, Guotai Wine has the following four advantages--

The first is a big brand. Guofei is the second largest winemaking company in Moutai Town. It has four production bases: Guotai Wine Industry, Guotai Winery, Guotai Huaijiu, and Guotai Maoyuan. It is a well -known high -end high -end sauce brand. In 2021, Guofeng Wine Industry Group achieved tax -included sales of more than 10 billion yuan, brand value exceeding 100 billion yuan, production production exceeding 10,000 tons, and inventory wines over 50,000 tons. Start with China's new famous wine. The second is good quality. Guogai wine and Moutai wine are also in the core production area of ​​China Sauce Wine in Moutai Town. Since 1999, based on benevolence and rooting Maotai Town, Guotai has seriously "learn Moutai, do a good job in Guotai", and use ingenuity and perseverance. Make a bottle of production area, authentic raw material, authentic craftsmanship and authentic Grandica sauce. Strictly adhering to the authentic Daqu sauce wine of Moutai Town 12987 brewing technology, and with the power of modern technology, it promotes the upgrading and transformation of traditional brewing to intelligent and intelligent brewing, making the quality of the product more stable and controllable.

Some consumers truly said that they want to drink a bottle of authentic Daqu sauce wine in Moutai Town. In addition to Moutai, there are other brands, but there are not many trusted, but Guitai is one of them. National Taiwan. Some consumers use oil poems to evaluate: "Drink it with wine, stop the cup and wake up, there is no wine when you talk, you want to wine, good wine, national wine."

Taking the "National Taiwan Standard" as an example, strictly follow the 1 -year craft, three -year pottery, and 1 year of cultivation. It can only leave the factory in 5 years. On the outer packaging, the bottle body will also clearly marked the year of brewing to make consumers clearly drink. Each bottle of Guofai wine will go through at least 5 years from the brewing of grain to the factory.

Third, the National Taiwan has a great banquet policy. When buying Guotai wine, it is a necessity for banquets to send red wine and mineral water. It is more cost -effective to integrate than buying other liquor at the same price.

Fourth, the national Taiwan sauce wine (Xiqing version), the national Taiwan national standard and other products are Chinese red outer packaging, which is very suitable for Chinese festive banquet scenes.

Consumers buy wine, recognize big brands and high quality. A solo show burst into the reasons for major cities in Henan.

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