[Applause for you] A cultural dream of a Tsinghua University of Science and Technology created the "Beijing Hengdian" in the drama industry

The 77 Cultural and Creative Park located in the back street of the Dongcheng District Art Museum, Beijing, is hidden in the staggered Hutong people's alleys. The industrial style has also become the biggest feature of this creative park.

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Today, as a cultural and creative industrial park, which is the theme of drama, film and television, it has attracted a large number of artists and drama clubs to live here. This unique industrialized courtyard house has also become the net red punch place in the minds of countless young people.

Directed and planned by the Organization Department of the Beijing Municipal Party Committee, the first national documentary program "Applause for You", which is based on Beijing Radio and Television, will take you to Wang Lei, the founder of Beijing 77 Cultural and Creative Park.

Good at digging the remaining value

Create the old factory into the "Beijing Hengdian" in the drama industry

Wang Lei graduated from Tsinghua University and is a standard science and engineering man. He is good at thinking, observing, and good at digging the internal value of things, which has also become the secret of his investment and operation of the cultural and creative park.

Ten years ago, the Beijing rubber printing factory moved the main factory and equipment out of the Beijing urban area, leaving only an old factories that were not angry. And such an abandoned plot became a treasure in Wang Lei's eyes. The factory area is adjacent to a series of cultural and art -related buildings such as the China Art Museum, Beijing Renyi, and the Central Academy of Drama. Therefore, in the limited space of the park, Wang Lei Li created a real content creation base.

The 77 Cultural and Creative Park created by Wang Leihe's team is located in the core area of ​​Beijing with a total area of ​​6,600 square meters. The park is centered on the 77 theater and is divided into front halls and backyard. Even the world's top art companies, studios and artists. In addition, the Beijing Drama Restoration Center, which settled in the park, attracted the drama and film and television teams from all over the world. Every year, more than 200 outstanding drama works were born here. Therefore, this park is also known as the "Beijing Hengdian" in the industry.

Cultural and creative is a marathon

Jump out of space operation content

In the construction of the park, Wang Lei has both strategic positioning and characteristic thinking of overall thinking, and more creative design concepts. The big place is closely linked to the theme, and the small place releases the style. But if you want to revitalize a cultural industrial park, the real test is in operation.

At that time, the traditional "two landlord thinking" was still quite market in the cultural park industry, but Wang Lei firmly chose a access mechanism that did not use the rent as the standard. All those who have nothing to do with the theme of the park and the temperament are all refused by Wang Lei. The side effects brought by this are insufficient funds. The longer the time, the more he can't hold the capital chain ... However, Wang Lei held the pressure and always insisted on his belief.

After nearly two years of transformation, 77 Cultural and Creative Park officially opened in 2014. The old industrial relics of the Beijing Plug -in Printing Factory have realized the industrial cage and birds, and they have changed, becoming the most distinctive "creative factory" in Beijing.

"If you don't, you don't get together; there are principles and ideals." This is the criterion for Wang Lei to do things. He often said that entrepreneurship is like a marathon. In the past ten years, Wang Lei has been exploring in this startup marathon to find the process of "pace". Now, his cultural and creative road has also entered the next stage. In the past ten years, he started with 77 cultural innovation, and successively created eight themed parks including 77 Cultural and Cultural and Creative Yonghe Palace with the theme of science and technology and culture, with the theme of Chinese and Oriental Aesthetics. The strong artistic nutrients in the hinterland are nourishing and coexisting each other.

Wang Lei hopes that the brand of 77 Cultural and Creative has rooted in the core area of Beijing. In the future, it can grow into Beijing and even a cultural and creative brand representing China.Continuously expand its extension, consolidate its inner, and eventually become a towering tree and a century -old shop.Today, Wang Lei has found his own direction and rhythm. He is in this entrepreneurial marathon. He is in a state of state. He is in a steady step, and he describes the infinite imagination of the future of the cultural and creative industry.

At 21:52 tonight, Beijing Satellite TV "Applause for You" takes you to the founder of Beijing 77 Cultural and Creative Park, Wang Lei.

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