Financial Comment ｜ Zhang Xiaoquan's "fragility" is exactly reflecting the distance from the world

Text/Yangcheng Evening News Critics Qi Yaoqi

General Manager Zhang Xiaoquan said that the "Chinese people cut vegetables" were wrong, and then yesterday he responded that the video was a long time ago, and it was not described according to the situation and context at the time. Then the general manager also apologized. In this regard, in fact, the public does not have to be too harsh.

Because no matter who it is, using the phrase "how Chinese people" are really dangerous. Because the people who watched basically automatically seated their seats, thinking that they were criticizing themselves. If you add a "consumer education", you will make more judgment.

But if you jump out, whether it is ordinary people or celebrities, he will not change our lives at all. Why should it be done? It is impossible for the public to use a knife or learn to use a knife because of him. Everyone has the right to speak. Whether it is not harmful to the society, the views are short or far -reaching. Everyone understands it. It may also prove the rationality of some judgments with the push of the incident.

It's just that this general manager, because he is sitting in the special position of the industry and cutting industry, and at the same time corresponding to the practicality of the people, it is at the forefront of the wind, which is easy to cause anger. If you don't apologize, it will affect performance. But just think about it, he can't represent anyone, nor can he represent the industry. What is the problem?

As for the problem of the cracking of the kitchen knife, this is indeed ridiculous. The response of customer service will deepen the deterioration of its own image. Because the cutting knife really breaks through everyone's common sense and bottom line, similar to eating chopsticks to bite the chopsticks, but blame the blame to put the chopsticks into the mouth. If Zhang Xiaoquan's knife is crispy to this extent, it is necessary to specifically launch the knife of garlic, which is to further reduce his brand status. As an ancient weapon country that grew up in ancient times, it is not a problem to make a sword on the battlefield and kill. Instead, there is a short board of garlic.

From the data point of view, Zhang Xiaoquan's research and development investment accounted for extremely low proportion. In the past three years, the average of more than 3%of the revenue is more than 3%, but the marketing costs are hundreds of millions. We can say that traditional tools are not complicated, and there seems to be much room for innovation, so the R & D ratio may be enough to use it on the blade, but in turn, it also proves that the technical content of Zhang Xiaoquan's props has also been greatly improved. space.

In fact, whether Zhang Xiaoquan or Wang Mazi or Eighteenth son, the knives on our heads are also the level of fifty steps from each other, but the design is not the heavy town of research and development. This question is the clearest as a housewife. No matter which one is used, there is no essential difference and only price differences, otherwise they will not buy kitchen knives when they go to Germany in the past.

Source | Yangcheng Evening News · Yangcheng School

Responsible | Xu Zhangchao

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