How does the main brand develop coordinated after the recently acquired high -end brands of high -end brands?

After the acquisition of high -end brands, the main brand and how their major brands are co -developed in front of Shuiyang shares.

Author: Ye Xinran

Figure: Tuwa Creative

Since the release of the European skin care brand Evidens de BEAUTé's parent company 90.05%of the equity was released, the stock price of Shuiyang (SZ: 300740) continued to rise, and 15.99 yuan/share was closed on July 20, an increase of more than 30%on the three days.

On July 18, the Management Department of the GEM company sent a question letter to Shuiyang Co., Ltd., asking the company to explain whether the acquisition of the target company has the risk of goodwill impairment and the company and the target company in business, products, markets, channels, upstream and downstream, etc. Collaborative sexual issues such as aspects.

On July 17, Shuiyang shares issued an announcement saying that all -funded subsidiaries intend to spend 44.5 million euros to acquire French Evidens de Beauté SAS90.05%of the equity. Essence According to the data, the Ifidan brand was founded in 2007. It is a high -luxury anti -aging brand developed by sensitive muscles. The products cover makeup remover, mask, cream, etc.

It can be seen from the Ifidan Tmall flagship store that its highest sales product is 1800 yuan a mask gift box. According to Shuiyang shares, Ifidd's mainstream in the Chinese market is about 1,800 yuan products. In fact, there are actually 2,000 to 30,000 sets overseas, which will be introduced to China in the future.

The announcement shows that the Ifidan brand 2021 global operating income is 19.73 million euros, with a net profit of 5.49 million euros. In the announcement, I did not disclose the revenue of Ifidan in the Chinese market. The reporter called the company as an investor as an inquiry. Relevant sources said that when the overseas epidemic was more serious in 2021, foreign revenue accounted for slightly lower. The proportion will be higher. The specific proportion of the number is not provided by the other party.

It can be seen from the announcement of investor exchange records that Chairman Dai Yuefeng revealed that in 2021, the Chinese market revenue accounted for more than half, and the overseas market growth rate was faster than China in the first half of 2022.

So, what is its domestic revenue? The announcement revealed that in 2021, Ifidan entered domestic offline channels, including Sephora, Wangfujing, Joyce Beauty, high -end department store SKP, etc. The above -mentioned persons said that in the domestic channels, the proportion of online revenue will be larger, and the offline price is mainly higher.

However, it can be seen in the flagship store of Ifidan that the most product sales of its products are only 4 products with a monthly sales of 400+, and only 4 products with a monthly sales of more than 200+.

Water sheep shares have been frequently moved in the near future. According to the records of investor relations on July 18, Shuiyang shares revealed that the company has recently completed the investment in the French light luxury brand Pieraug (hereinafter referred to as "PA") and the acquisition of Chinese business. According to reports, PA was founded in 1961. It is a French niche light luxury skin care brand. According to PA overseas flagship store, its products are between 308-1988 yuan.

Both brands have entered the Chinese market by water sheep. Ifidam was introduced in 2019 and PA was introduced in 2021.

Before, Dr. Qingyan, Dr. Qingyan, also invested in a women's health skin care brand. According to the data, the brand was established in 2019 and focused on oral beauty and health products. The above -mentioned people in the shares of the water sheep said that they mainly saw Dr. Qingyan have health food and beauty skin care sector, so they supplemented them in the layout of the water sheep.

The brands such as "Royal Palace", "Small Fascination", "Big Water Drops", "Royal Men", and "Hua Yaohua" are all popular brands. Volkswagen brands and high -end brands have the company's collaborative capabilities in resources and channels.

Dai Yuefeng responded earlier that "I want to emphasize that the water sheep will not be equivalent to the Royal Palace today. The water sheep is a multi -brand strategy and a double business strategy. It is not necessary. "It said that Ifidd's top channels in the world have very good advantages. It is necessary to think about how to combine it to the company instead of combining a single brand.

Water sheep shares adopt the dual business model of its own brand+agency business model. However, the profitability of the company's sub -brand seems to be questionable. The annual report of 2021 shows that the revenue of Shuiyang shares is 50.01 billion yuan, and the net profit attributable to the mother is 236 million yuan. Among them, the net profit of the main body of the listed company Shuangyang Group Co., Ltd. 75.36 million yuan, the other three subsidiaries responsible for the agency brand sales business were 34.82 million yuan, 46.25 million yuan, and 27.39 million yuan, respectively. The net profit is 236 million, and several other subsidiaries of Xiaozhang and Hua Yaohua's subsidiaries are evident. In the 2020 annual report, it can be seen that in 2020, the subsidiary Changsha Xiaosha Xiaoyu Cosmetics Co., Ltd. was a loss of 19 million yuan.

In 2021, Yujiahui changed the company's security abbreviation to Shuiyang shares. The company pointed out that investors are easily confused with "Yujiahui" with "Yu Ni Fang".After the rename, Shuiyang shares opened the strategy of "dual technology empowerment, dual -business drive, and dual -platform ecology" strategy.After the acquisition of high -end brands, the main brand and how their major brands are coordinated in front of Shuiyang shares. Dai Yuefeng said at the exchange meeting that in terms of brand upgradeFundamental changes.

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