Famous at the table, the ping -pong is wonderful -Li Furong, the lifelong honorary chairman of the Asian Table Tennis Federation, participated in the micro -film "Table · Friends"

On the occasion of the 70th anniversary of the establishment of the Chinese table tennis team this year, on July 15th, the "Tables · Friends" micro -film presented by the famous director Jia Zhangke and presented by the high -end liquor brand Shuijingfang were released on the Internet. Li Furong, the honorary chairman of the end of the United States, tells the inheritance and innovation of the spirit of the national ball. Through the sharing of Li Furong and the other two cross -border speakers, while raising the national ball, he led the audience to experience the innovative expression of Shuijingfang's "wine Chinese aesthetics".

Tell the spirit of hard work with a table friend

As a representative of the "golden generation" of Chinese table tennis, "not accepting losses" is a clear brand of Li Furong's career. As the representative of the "ball table" in the "friend of the table", Li Furong shared the story of his good teacher in his ping -pong career in the film.

Li Furong

Today, Li Furong is 80 years old. The fast, fierce and quasi -offensive ball style is still amazing. Li Furong said, "The Chinese table tennis team composed of 1952 has been 70 years old. The table tennis team is in front of the world, and innovation is very important. Table tennis can indeed bring happiness to people, so it is necessary to popularize this item to popularize this one. Exercise allows the general people to benefit and benefit, be happy from table tennis, health, and happiness. The country can be happy and developed, and the people can be happy and healthy. This is our real purpose now. "

In addition to the "Ball Table" representative Li Furong, in the micro -movie of "Tables · Friends", "Round Table" represents Feng Lun, chairman of Yufeng Group, tells the entrepreneurial experience supported by himself and his friends. Chang Song Shuyu told the story of the "one glass of wine" to the continuous upgrading of industry standards. Different industries, different experiences, and different perceptions allow the audience to understand the national ball from different perspectives. Their pursuit and perception of a better life will also be inspired and encouraged.

From left: Feng Lun, Li Furong, Song Shuyu

Treasure the national ball culture with a table

The micro -film of "Table and Friends" is highly bound to the national ball. When telling the moving story on the ball table, wine table, and round table, through the different industries, different experiences, and different feelings of the describers, let us let us let us let us let us. You can understand the national ball from different perspectives, and in the pursuit and perception of the describer, let more people be inspired and encouraged to further interpret the brand connotation of "aesthetics in wine". From left: Liu Yiwei, Yao Jingyuan, Wu Sheng, Wang Tao

In fact, in addition to micro -movies, the "friend -friendly friends" IP created by Shuijingfang is more attempt to make this abstract perception through rich form and information transmission. Not long ago, Wang Tao of Table Tennis World Champions, Liu Yiwei, a well -known host, Yao Jingyuan, a special researcher at the State Council, and the founder of the scene laboratory Wu Sheng gathered in Chengdu because of the "friend of the table", shared wonderful sharing around this charming city, and helped urban development. Essence And such a series of "friends with tables" and the strongest ping -pong group competitions will continue to land in Changsha, Nanjing, Hangzhou, Baoding, Zhengzhou, Nantong, and Guangzhou to inject new momentum into the development of various cities.

Zhu Zhenhao

Zhu Zhenhao, chief executive officer of Shuijingfang, once said that Shuijingfang is a member of Chinese famous wine. Its brand mission is to inherit innovative wines with 600 years, promote Chinese cultural aesthetics, and become part of consumers' beautiful life, while sports and Shuijingfang complement each other.

Whether it is a new IP of "friends with tables", or in the past 20 years, Shuijingfang has become a Chinese ice and snow sports partner, WTT World Table Tennis Federation Global designated celebration wine, Shuijingfang is sharing the beauty of life through a series of cultural and sports events, thereby promoting the brand's high -end strategy. Shuijingfang has always adhered to the three principles of "brand high -end, product upgrade innovation, and marketing breakthrough". With multiple means such as diversified marketing, IP innovation, and core items upgrades, the interactive network of Shuijingfang is established across the country. While attracting partners, it also Cultivate more loyal consumers for brands.

In my country's 2035 vision goals, building a sports power is one of the important tasks and an important part of the people's longing for a better life. As a "national ball", table tennis shoulders the responsibility of winning glory for the country in competitive sports, and played an important role in my country's national fitness cause.

Shuijingfang uses micro -films as a carrier. By moving stories, it promotes the national ball culture, continues to promote the communication between people, allows more people to understand and pay attention to the national ball culture, and let the people feel a better life with good physical fitness. The significance, with high -quality wine to satisfy the nation's longing for a better life, and create a good future of national life.

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