Guangzhou rushing to cultivate the first anniversary of the construction of the international consumer center city: the results of the five dimensions are dazzling, and 14 typical experience promotes the country.

Southern Finance All Media Reporter Liu Ningxin, a trainee reporter Wei Tong Guangzhou reported

Entering Yongqingfang, riding a building and a simple street, the non -heritage district exudes a strong historical and cultural atmosphere.

This is the first old city micro -renovation project in Guangzhou. Guangzhou cleverly uses the innovative model of "government -led, enterprise -organized, and residents participation". "Guangzhou Case". According to statistics, the passenger flow of Yongqingfang reached 7.5 million in 2021, and this year is expected to exceed 8.8 million.

There are two essential reasons why Yongqingfang is popular: first, Yongqingfang carries the "style" of Guangzhou Lingnan culture, and its locality is strong; the other is that Yongqingfang represents the "trend" of innovation consumption, and its personality is distinctive. Essence The success of Yongqingfang reflects that Guangzhou is gradually adapted to the "rhythm" of the cultivation of international consumer cities.

Since its approval in July 2021, it has been the first to carry out the cultivation and construction of international consumer center cities. In the past year, Guangzhou has completed the "four beams and eight pillars" of the international consumer center cities. Implementation plans, strategic research, and space planning have been implemented one by one. In 2021, the total retail sales of consumer goods in Guangzhou and the total foreign trade import and export volume exceeded the trillion yuan mark.

It is worth mentioning that Guangzhou has been incorporated into the first batch of typical experience in cultivating and construction of the Ministry of Commerce around the first batch of experience in the Ministry of Commerce around the cultivation of the iconic brand activities, software and hardware supporting facilities, and new policies and new policies.

Zhen Shiqi, managing director of the Ministry of Commerce of China in China, believes that the establishment and implementation of Guangzhou's entire system in the international consumer center cities is systematic and operable. The scientific, hierarchical and internationalization of the construction of the circle system has been significantly strengthened.

Use the advantages of the place of origin, "traffic" becomes "reserved"

Wang Xianqing, Dean of the Institute of Commerce and Trade and Trade, Guangdong University of Finance and Economics and president of the Guangdong Provincial Commercial Economic Society, believes that the key to building an international consumer center city is to build an international consumer system that matches the characteristics of urban characteristics.

Many cities have proposed to build an international consumer center city. What are the most distinctive consumption content in Guangzhou?

In the year of cultivating and constructing international consumer cities, Guangzhou continued to tap industrial foundation and decoded cultural genes, and established many characteristic consumption content, such as building "consumption+fashion customization", "consumption+beauty dailyization", " Consumption+Cultural Tourism and Entertainment "," Consumption+Food "and" Consumption+Car "and other special systems.

Wang Xianqing believes that Guangzhou should pay attention to the systematic construction of place of origin, open production, consumption, circulation, and markets to form a joint force. For example, you can create a consumer park that combines production consumption, tourism creativity, and design fashion.

Earlier, the "Guangzhou City Construction International Consumer Center City Development Plan" system released by the Guangzhou Municipal Bureau of Commerce has planned the four-level consumption of Guangzhou Space system, focusing on the construction of industrial consumption demonstration parks.

Taking the "Consumption+Fashion Customs" system as an example, Guangzhou has introduced the "Three -Year Action Plan for Capital Capital", organized the Guangzhou International Fashion Industry Conference and Series, and took the lead in the nation's customization policy to build a smart home with a integrated property and researcher. Manufacturing industry gathering area.

According to the action plan, the home company can open the production process to allow consumers to participate in the customized link. With the support of modern logistics technology, modern industrial system, and intelligent manufacturing, consumption can be customized by mobile phones, and even raw materials and designers can be selected to participate in the participation Transparent production process.

"Guangzhou is a manufacturing center city. When exploring the construction of international consumer cities, the advantages of Guangzhou's manufacturing industry must be brought out to build the advantages of characteristic industrial clusters when building the consumption system, and the consumption potential of the production area." Wang Xianqing said.

Zhen Shiqi also believes that the high -quality development of Guangzhou's economy in the future is inseparable from the high -quality development of consumption, and Guangzhou also has an unparalleled advantage is the "place of production". The demand traction origin and industry through the demand of the "big consumption" upgrade bring One union realizes the full linkage of the industry's full chain.

"The international consumer center city is also a large platform for the integration of industrial integration and promoting 'internal and foreign sales', and ultimately promotes all aspects of the industry to improve, and the scale and quality of the economy naturally go up." Zhen Shiqi said.

Similarly, Guangzhou is the global "food capital". In terms of building the characteristic of "consumption+food", Guangzhou brighten the "Eat in Guangzhou" gold signboard, introduced "Several Measures for the Development of Guangzhou City to Promote the Category and Drinking Industry," The establishment of the "Financial Help Guangzhou International Consumer Center Urban Construction Industry Alliance" was established to complete the first batch of 240 million yuan in financing needs of the catering industry.

What are the consumption targets faced by cities in the future? Zhen Shiqi believes that the city should be further upgraded and transformed, actively integrated into commercial consumption functions, etc. It is the general trend to develop the "non -commercial carrier" consumption scenario.

The so -called "non -commercial carrier" consumption scenario is actually to open people's imagination of consumption. In the future, consumption will be further scented and culturally touristized. More and more comprehensive space carriers such as Yongqingfang and Dongshankou integrate local cultural characteristics will become a place for local residents and tourists.

Zhen Shiqi said that Guangzhou is a "city of traffic", which brings together various colors of South China to stop passenger flow, so it can fully develop new consumption space for diversified cities. , Give full play to the gathering of commercial consumption value of customer traffic to achieve "retention" conversion. The start of the world -class landmark business district is about to start

From the perspective of industry experts, in the establishment and implementation of the entire system of the international consumer center cities, Guangzhou is systematically and operable, which plays the role of "Dinghai God Needle" in the environment of the current unstable factors in the current unstable factors. Essence

"Guangzhou should give full play to its own characteristic advantages, including production place types (unified production and sales, commercial and trade centers), traffic types (transportation hubs, exhibition facilities, cultural tourism landmarks), service types (medical, sports, health care, culture and education) For the advantageous characteristics, vigorously cultivate the special consumer formats and landmarks of these fields. "Zhen Shiqi said.

At present, the "Guangzhou Tower-Pazhou Commercial District" and "Financial City-Huangpu Bay Commercial District" have initially formed the planning and construction ideas and steps of the world-class landmark business district, and strengthened the head commercial operators and international consumer resources of the header Introduction.

Why build a world -class landmark business district?

Zhong Lianjun, the person in charge of the commercial department of Shibang Wei Lishi South China, said that building a world -class landmark business district is mainly due to the consideration of meeting more diversified consumption needs. Only by having high -energy radiation and higher -end consumer demand can international business districts attract international brands to enter. This is the demonstration role of top -level business districts. Therefore, the starting point of cultivating international consumer cities must be high in order to increase volume and improve quality.

The construction of a landmark cultural tourism commercial project in Baiyangtan Business District carries the heavy responsibility of Guangzhou's key cultivation of world -class landmark business districts.

On May 6 this year, the main structure of the Bailiangtan Dawan Da Bay Area Art Center (Guangdong Art Museum, Guangdong Innocence Cultural Heritage Exhibition Center and Guangdong Literature Museum) in the core area of ​​the Baiyangtan Business District in Liwan District, Guangzhou have all been capped. It is planned to be completed and submitted for use before August 2023.

In the future, the "Three Museums" Baiyangtan Greater Bay Area Art Center will be built as a major iconic public cultural facility that highlights the characteristics of Guangdong's characteristics, has an international level, and radiates the Guangdong -Hong Kong -Macao Greater Bay Area. More than 2.5 million will become a large -scale cultural center that integrates exhibitions, leisure, and education in the Guangdong -Hong Kong -Macao Greater Bay Area.

A reporter from Southern Finance and Economics learned that the Pearl River Swire Commercial Project will be landed in the Julong Bay area adjacent to the Art Center of the Baitantan Greater Bay Area. In October 2021, Guangzhou Zhushi Group signed a contract with Taikoo Real Estate. In the Julong Bay Land along the River Land in Julong Bay, a series of cultural relics such as the Kiyomizuki Industrial Heritage Sites, to build an international commercial landmark project that integrates Lingnan culture, modern art and international trends, to build hand in hand to build The new landmark of the Guangdong -Hong Kong -Macao Greater Bay Area and the world -class waterfront charm art area. In March of this year, the Julong Bay River Landscape Demonstration Section project obtained China's first SITES platinum -grade certification; recently, it is accelerating the work of the Julong Bay launch zone.

Zhen Shiqi said that in addition to accelerating the construction of business districts and projects as a carrier, in terms of industrial facilities, governments at all levels of Guangzhou need to increase investment, coordinate the allocation of various key resources, further deepen the "decentralization service", and strengthen the consumer market entities.

"Especially for the introduction of special support policies for the introduction of high -quality brands, first -in brands, and characteristic emerging formats, and adopting policies such as tax preferences or subsidies with greater intensity; multiple measures continue to optimize the atmosphere of the business operation environment and create a vibrant and distinctive personality Guangzhou Business atmosphere. "Zhen Shiqi said.

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