Zhuhai Insight ｜ Doumen make a "one fish", Zhuhai's prefabricated vegetable industry sprint 30 billion yuan output value target

Peng Minjing, a reporter from Southern Finance and Economics, has reported that the domestic "prefabricated capital" in China has already launched, and various places have increased the prefabricated vegetable industry in various places, and the number of prefabricated vegetable companies has also grown rapidly. Market data shows that the number of domestic prefabricated dishes is as high as 71,900.

Guangdong, Shandong, Chongqing and other places have also implemented relevant measures to improve the industrialization level of the prefabricated vegetable industry, including the introduction of policies, forming industrial alliances, and building high -standard industrial parks. Focusing on Guangdong, many cities are also creating prefabricated vegetable industrial parks, promoting Guangdong prefabricated dishes to gather and develop in the form of parks. Among them, the prefabricated vegetable industry park in Zhuhai City was selected as the "Construction List of the Provincial Modern Agricultural Industrial Park in 2022" by the Guangdong Agricultural and Rural Department.

Recently, the relevant person in charge of Zhuhai Doumen Ecological Agricultural Park revealed in an interview with all media reporters from Southern Finance and Economics that Doumen District Government has studied and formulated a series of reward policies and special support methods to strengthen the main body of prefabricated vegetables, build a prefabricated research and development platform, cold chain Logistics intelligent automation, quality and safety supervision, etc. have adopted a reward and service guarantee for different degrees, and will be officially introduced in the near future.

In the eyes of many interviewees, there are many participants in the prefabricated vegetable industry in my country, and the homogeneity of various companies in various enterprises is serious. The cities with prefabricated vegetables as key local characteristic industries are expected to break through in homogeneous competition. In addition, with the rapid development of the prefabricated vegetable industry, the standard standards of the prefabricated vegetable industry need to be introduced urgently, which will further promote the industrialization, digital and standardized development of the prefabricated vegetable industry.

"One fish": "characterized, branded" to seize the air outlet

Ai Media Consultation data shows that in 2021, the size of China's prefabricated vegetable market was 345.9 billion yuan, a year -on -year increase of 19.8%. It is expected that the size of the prefabricated market in 2026 will reach 1072 billion yuan.

At present, many Zhuhai companies have also entered the bureau to seize the prefabricated cuisine.

Xu Zhengrong, chairman of Fengfanhui Food (Zhuhai) Co., Ltd. ("Feng Fanhui"), defined the prefabricated vegetable air outlet as a "food revolution". He has been engaged in the food processing industry for more than 20 years.

"During the investigation of Zhuhai in 2015, there were very few local food factories. A large number of fishermen could not find the sales market, and even sold losses to sell." Xu Zhengrong told Southern Finance all media reporters that the current fish products in the production workshop of about 4,000 square meters are currently Nissan capacity reached an average of 60,000 kilograms, and its performance doubled in one year.

The rapid development of enterprises is inseparable from technological innovation and market expansion. At present, Fengfanhui has 6 patented technologies, covering some process technologies in the deep processing process of fish products.

"We will be guided by solving customer needs and jointly develop custom products with customers. We have been innovating in science and technology. The company has been preparing for the incremental production and sales incremental production and sales of the company." Xu Zhengrong also revealed that in addition Some of the 6 provincial warehouses will increase the Sichuan -Chongqing region and the two major provinces of Wuhan in 2022 to connect market customers faster.

This year, Feng Fanhui was also awarded the "Top Ten Enterprises in China's Sea Pass Prefabricated Dishes". This is just a small epitome of Zhuhai using "a fish" to drive an industry.

As the pillar industry of Zhuhai Doumen Agriculture, "White Bana Sea Pass" has continuously accumulated industrial advantages after nearly 30 years of development, and its brand influence has continued to increase. According to statistics, there are currently 29 prefabricated vegetable processing enterprises in Doumen District, Zhuhai, including 24 aquatic products and 5 meat poultry. In 2021, the sales of vegetable -made dishes reached 720 million yuan.

Similarly, Zhuhai Chenghuifeng Agricultural Technology Co., Ltd. (referred to as "Cheng HSBC") with the help of this "one fish" has also achieved rapid development, becoming one of the world's largest sea bass products processing and suppliers, and won the "Guangdong Provincial Agricultural Product Export Demonstration of Agricultural Products Export Demonstration Multi -identification of the production base of the Guangdong -Hong Kong -Macao Greater Bay Area "Vegetable Basketball" production base.

"Our prefabricated vegetable products, including litchi bass balls, sea bass chops, sauerkraut fish, etc., are products that have been developed and produced through prefabricated vegetable air outlets in the past two years." Xu Baohua, general manager of Chenghuifeng, told Southern Finance All Media reporters that he took over Come down will further subdivide people in terms of product research, such as children, pregnant women, elderly people or fitness people, in order to find more breakthrough points in a segment to achieve better revenue.

To break through in the fierce competition in the prefabricated vegetable industry, consumers need to insight and create more diverse products. Making specialty, making fine products, and making a good brand have become a breakout path for many prefabricated companies.

The "China Fortune of the Flond of the Chinese Pre -Making Brands in the First Half of 2022" released by Ai Media Consultation shows that among the top 100 prefabricated dishes, 18 brands in Shanghai are on the list, and 10 brands in Guangdong are on the list, while Shandong and Zhejiang have 9 The brand is on the list.

Export "Flinking" password: borrowing RCEP to the world

From the perspective of industry insiders, prefabricated dishes have become a new model of the integration and development of the first, second, and tertiary industries in rural areas. It is a new format for promoting the quality and efficiency of the "vegetable basket" project.

In recent years, Cheng HSBC has gradually improved the "company-base-farmers-deep processing-trade-logistics-logistics distribution" full industry chain model. "Cheng Huifeng actively does a good job of three industries, not only the first industries such as breeding, feed fish fry, processing of secondary industries, and industrial tourism, etc., and will also create a system system for supply chain finance to drive other surrounding aquatic processing processing. Enterprise. "Xu Baohua said.

According to statistics, the sea bass industry in Zhuhai Doumen District has passed the production and operation model of "leading enterprises+bases+support households". The comprehensive output value of the first, two, and three industries is close to 10 billion yuan. At present, there are dozens of sea bass processing or food companies in Baijiao Town, Doumen District. Some of the prefabricated vegetable markets, some of them, also exported sea bass prefabricated vegetable products to Japan, South Korea, Singapore, and Europe and the United States. "The export of prefabricated dishes is optimistic. Our products are sold with Guolian and Hengxing to the United States, Canada, Australia, Singapore, and have obtained the recognition of customers. They have been turning the bill." Xu Zhengrong said.

This year's "Regional Comprehensive Economic Partnership Agreement" ("RCEP") was officially implemented, providing new opportunities for further promoting prefabricated dishes exports. With RCEP Dongfeng, Zhuhai's prefabricated vegetable companies are aiming at the Greater Bay Area and domestic international markets to promote more high -quality products to go abroad.

"The prefabricated vegetable industrial park in Doumen District, Zhuhai City is the only provincial prefabricated vegetable industrial park connected to the Hong Kong and Macao Macao Road. This is an advantage that other prefabricated vegetable industrial parks in the province." Doumen port, the water conditions and customs clearance environment are good, and they have a strong ability to integrate and sparse transportation. In addition, there are entrances in the western coastal high -speed high -speed and Jiangzhu high speeds, adjacent to the Zhuhai High -speed Rail Hub Station, Hengqin Guangdong -Australia In -depth Cooperation Zone, which can quickly reach Guangzhou, Shenzhen and surrounding areas.

It is reported that the prefabricated vegetable industrial park in Doumen District should be built into a new vegetable basket project in the Greater Bay Area, the Food Guarantee Project of the Greater Bay Area, the "Belt and Road" and the Portuguese -speaking national prefabricated vegetable production and sales base. The high -quality agricultural imported bonded area is sold to the world through cross -border e -commerce platforms to create a prefabricated raw material trading center.

"After the effective implementation of RCEP, the multi -variety prefabricated dishes produced by the enterprise can save more export tariffs, reduce the cost, and drive the growth of the transaction amount." In the export of prefabricated vegetable products, the park has set up a "bank+insurance+enterprise" financial insurance service platform to further strengthen industrial service guarantee. In addition, for the "vegetable basket" production base of the Guangdong -Hong Kong -Macao Gulf District, it will be given subsidies in accordance with the standards of 200 yuan/mu (based on customs registration and filing) each year.

Explore "standardization": "tailor -made general factory buildings" for enterprises

Despite the vast prefabricated market, the industry still lacks unified industry standards.

In Xu Zhengrong's view, in order to stand out from the processing section of many prefabricated vegetable industry, not only strengthen the stability of the factory product standards, but also solve the problem of the front -end raw material supply. In addition, understanding the needs of customers for targeted research and development, and make the factory a research and development platform for ingredients, so that more professionals will be added.

At present, Zhuhai is developing a pre -production project with industrialized thinking, and has made every effort to build the prefabricated vegetable industrial park into a "lighthouse" park.

At present, 10 prefabricated supply chains and Chengfeng Youpin Industrial Park in Doumen District, Zhuhai City have settled in the first phase of the prefabricated supply chain and Chengfeng Youpin Industrial Park. They have two major functional areas of prefabricated vegetable processing area and cold chain logistics area. In addition, the second phase of the industrial park is mainly based on standardized plant and white banana sea bass industry service centers to further supplement the shortcomings of deep processing, research and development, culture, and financial services; Sea bass is mainly, other large agricultural product trading markets supplemented by other aquatic products, seafood, and agricultural and sideline products.

It is worth noting that Zhuhai will take the lead in "tailor -made general plants" for enterprises in the province. In accordance with the production needs of prefabricated vegetable companies, customized construction of factories needed to build enterprises, including the establishment of inspection platforms and public laboratories. Wait, save investment costs for enterprises.

As early as 2017, Doumen District began to plan to build a white banana modern cold chain logistics park, so that the prefabricated vegetable industrial park has a solid industrial foundation.

Lu Mengmeng, the general manager of Zhuhai Lvxing Cold Chain Logistics Co., Ltd. (referred to as "Luxing Company"), told Southern Finance and Economics reporters that cold chain logistics is the basis and support of the development of the prefabricated vegetable industry, which can effectively reduce the postpartum loss of agricultural products and The waste of food circulation can better guarantee the quality and safety of the product.

Today, the industrial agglomeration effect driven by the logistics chain has begun to appear. Lvxing Company has established a comprehensive platform for production and processing, sewage treatment, refrigeration, and cold chain logistics comprehensive platforms for Lvxing Warehouse Logistics Base, and introduced six large -scale aquatic processing enterprises. The six enterprises have a moving amount of nearly 50,000 tons each year, and the annual output value has reached 3 billion yuan.

In the future, the full chain of Zhuhai's prefabricated vegetable industry is expected to be further opened. According to the plan, Zhuhai Doumen District plans to continue to introduce more than 20 high -quality industrial projects within two years, and introduce industrial investment of 5 billion yuan, reaching a total production value of more than 6 billion yuan. By 2025, we will strive to increase more than 10 agricultural enterprises. By 2030, the GDP of the prefabricated vegetable industry exceeds 30 billion yuan, and a high -standard, high -quality agricultural production demonstration base will be established, and the national -level agricultural science and technology parks that are livable to travel are basically built. Vegetable Industrial Park.

- END -