Suspense, the secret of the circle of Youku series

Yiqing | Wen Shican | Edit

IP series is popular in suspense dramas.

When "The Gate of Rebirth", which was broadcast in April, opened the door of the "Rebirth of the Universe", recently, Douban's "Blind Blind Division" with 7.7 Douban has caused heated discussion among netizens.

On the one hand, the suspects such as Tian Yang, Chen Man, Ran Sen have continued to surface, and the compact narrative rhythm allowed the audience to guess the true murderer. In the barrage, netizens watched from the beginning, to the brain hole in the middle, and then the sixth episode of the sixth episode of the puzzle was realized, and they got a unique pleasure of chasing drama.

On the other hand, the special model of "Outside the Court" also evokes everyone's interest in this drama. "Outside" is divided into two units: "Blind Division" and "Falling Water". The former is mainly Judge Lunan, telling the story of 16 hours in 6 episodes, and revealing the truth of the case; the latter is mainly lawyer Qiao Shaoting. In comparison, the narrative style is even more promising.

Picture source: Douban screenshot

There are two units that look different in temperament, and there are many lingering between each other. In the same time, Qiao Shaoting of "The Water Fall" will have a case in "Blind", and cooperates with Judge Lunan to capture the smuggling suspect Chen Man, and the circumstances are intertwined.

The series "Outside the Court" itself is a "universe" built by the screenwriter fingerprint. Here, the judge Lu Nan and the lawyer Qiao Shaoting in their respective positions, in the case of the case, show the overall appearance of the legal industry.

In the place where the story happened, the screenwriter fingerprints were based on the city as the core to create dramas such as "Rebirth" and "Outside of the Court", and established a larger "Jingang Universe" in Youku.

From the "fingerprint universe" and "rebirth universe" to the "Suspense Universe" of Youku and suspense writer Zijin Chen, in 2022, under the opening of the suspense theater in full swing, the IP universe is also overweight. With the truth, let the good content continue to form emotional identity with users.

This may be another dull password of Youku after the theater.

Novel "fingerprint universe"

The formation of the "fingerprint universe" originated from the continuous breakthrough of the creative team.

The producer Wang Ping and the screenwriter's fingerprints have cooperated many times before "Outside the Court". In the new creative process, the team hopes to lead the audience to appreciate the charm of law dramas in an innovative, bright way.

At first, "outside the court" just wanted to be a short drama of "Falling Water", and then launched other parts. "Blind Area" is not in the plan. However, in the process of creation, the team and the Supreme People's Court's Film and Television Center have been communicating, and they have continued to interview with judges and lawyers, only to discover that Judge Lunan, the important sub -line to promote the main line of "Water Falling".

Wang Ping loves this role very much. "Once a character is created, he has his own independent vitality. Because he is really powerful and wise, he is a strong man, and it is a tough guy we all like."

The screenwriter's fingerprints are even more unprecedented, making a lot of background design for Judge Lu Nan, forming the embryonic form of "Blind Area". In the end, the team had a bold idea to make "Blind" into a unit B, and at the same time contacted the "Falling Water" of Unit A, and pioneered the two -drama space -time cross -narrative mode.

This bold idea was supported by everyone, but the innovation of the model brought the challenge of shooting.

Director Zhang Li and Huang Wei are divided into two groups of AB, while shooting "Blind Area" and "Water Falling". Different directors and teams will involve issues of coordination, cooperation, and details.

Wang Ping revealed that there are many electronic clocks on the background wall of "Blind Area", and "Water Fallers" also have. Because the time of the two dramas is interspersed, even as a background board, the time on the clock needs to be very precise, otherwise there will be a gang on the time line.

Actors generally make multiple plays to ensure the quality. Each time they are shot, the pointer of the clock will go forward. The field notes need to be recorded and adjust repeatedly, so that the later editing can be connected smoothly.

In the opinion of director Zhang Li, "Blind Area" is dynamic, mostly in play. In contrast, "Water Falling" is more static. "Within one day or two days, the actors in the static state move alive to the dynamic scene, or move the actors in the dynamic to static, which has a lot of challenges to the outbreak and restraint of the actor's emotions."

Picture source: Sina Weibo@浪 图 图 图

In the reservoir stage, it is another test.

Zhang Xiaozhou, the producer of the series of dramas "Outside of the Court" and the producer of Youku project, worried that the audience was at the beginning of the drama. Because of the lack of understanding of the story and the characters, it was confused. In the world, this is our difficulty. "

After the episode was completed, Youku inside the audience watching the film test in advance. According to the feedback of everyone's immersion, it finally chose to start broadcasting from a fast -paced and high -intensity "Blind Area". After the "Blind Area" and then "Water Fallers", the recry of "Water Falling" will allow the audience to understand the background of the characters, and then bring the unsolved mystery to enter the "Water Faller" to discover the details of the details, produce a brand new kind of Watching experience.

As one of the popular themes of domestic dramas, there are more and more suspense dramas. According to Yien data, in the first half of 2022, there were 21 units, 8 more than the same period last year.

The theme and method of innovation have made "Outside the Court" gradually getting better. On the Internet platform, the suspense audience first chased the drama because of the type, and in the short six episodes, it also transformed into a plot audience who speculated and found details.

In the case of segmentation of criminal investigation, crime, law and other subjects, and new subjects are constantly emerging, if the content is not new, it is difficult to attract the audience. In the first half of 2022, Youku's "The Gate of Rebirth" based on the novel theft of theft is the incision. After the broadcast, the heat inside the station exceeds 10,000; "Outside the court" uses the AB side to promote the plot on the basis of the suspense of the law and politics to strengthen the plot and strengthen the plot to strengthen the plot and strengthen The brain feels the formation of word of mouth and market for the formation of the IP universe.

The success of an IP universe requires not only good content, but also innovation and transcendence, otherwise it can only be submerged in crowded tracks.

Fresh "Jingang Universe"

The linkage of the content makes Youku's "universe" lively.

The audience who had watched "Rebirth" accidentally found some old faces when chasing "Outside of the Court".

Xue Dong, who played the partner of Jin Yan Law Firm in "Rebirth", appeared in "Outside the Court", his identity remains unchanged and is still an elite lawyer; (Protagonist) Zhao Xincheng, in "Outside the Court", played the criminal policeman of the Harbor Criminal Investigation Division.

Wang Ping also revealed: "Han Bin, who appeared in" Rebirth ", was a partner of the Dezhi Law Firm in" Outside the Court ". In order to help the characters in the play, he also contacted his friends. And this friend is the psychological supervisor of Qin Chi and Hu Yibiao in "Rebirth", which is Xia Yutong. "

"Rebirth" and "Outside Court" are based on "Jingang" as the background. Under the sky of Jingang, different stories occur at different times. Between different stories, the dream linkage of the relevant characters is also woven into a "Jingang Universe".

Picture source: Sina Weibo@浪 图 图 图

With the increase of the story and the plump of the characters, the Jingang universe has become lively.

Here, there is a judge named Lunan. He is wise and heroic, feeds tigers with his body, and uses the blind spots of the rearview mirror and front car mirror to hunt up the real murderer Ransen and clarify the truth of the case. At the same time, in the same time, in the same time, in the same time, in the same time, Another unjust lawyer Qiao Shaoting was testing the insurance and closer to the smuggling criminal, helping the public prosecution law to solve the case.

Two years later, the story of "Rebirth" began in the area of ​​Jingang. There is a person named Qin Chi who survives in the "7.14 shot", but he has amnesia because of his severe damage, and his personality is silent. Facing the questioning of "black police", although Qin Chi was in self -doubt, he always chose the party who was justice and found his true self in the way to find the true murderer of the gun.

In the process, supporting characters such as Han Bin, Xue Dong, and Zhao Xincheng are also growing. Xue Dong is like Qiao Shaoting in "Outside of the Court". He is a lawyer. In "Rebirth", he has grown into a partner of the law firm. While having fame and fortune, he is also lonely.

From the police, judges, to lawyers, from the unique protagonist story to the rich supporting role linkage, the details of details and foreshadowing make the audience more believe in the existence of "Jingang Universe".

"We don't want to be a ambition like 'Gotham City', but we just want to compress the character relationship in the city of Jingang to link. We will present in" Outside the Court ". The landscape of the Harbor Detachment, the audience familiar with this story will be excited, and those who do not understand it will not hinder to see a good story. "

Producer Wang Ping told Entertainment (ID: Yuci-EE) that a good IP series can also drain each other.

The audience who watched "Blind Area" immediately looked for more answers in "Falling Water", and when watching "Falling Water", he would also find detailed evidence in "Blind Area"; audiences who watched "Outside of the Court" may Because of the love of the episode, looking back at the story of "Rebirth", looking for a touch of refreshing and happiness in the interconnection.

At the moment when the theater of the video platform is turned into normal, major theaters have attracted fans of different circles and form a certain brand effect. How to further enhance fan viscosity in the dramaization of the field may be the best choice.

The vivid Jingang universe brings the familiarity to the audience, but for the episode industry, it is a blessing of a long tail effect. The mutual feeding of the series has made the episode not only the new fast -moving consumer goods in the season.

Zhang Xiaozhou believes that the platform presents a good story to the audience, retaining them. Based on the foundation of high -quality pre -work, when you see a new series of content, you will also see an old friend and choose to continue chasing the drama.

"Because there are people he knows, there is the plot he chased at the time."

The series of IP allows users to stay.

Youku's IP series

The development of IP series is based on works with relatively strong fan stickiness and relatively high market recognition. In production and shooting, due to cooperation again, the cost of communication is greatly reduced.

Under the consensus of the industry's cost reduction and efficiency, forming a high -quality work for an IP is the best way to extend the life value of high -quality content, stabilize users, and find long -term and stable development.

The series of content is one of Youku's long -term dedication.

In addition to making a drama into a "series of dramas" and linking the city IP of the "Jingang Universe", Youku's "rebirth universe" also played a certain popularity.

When "The Gate of Rebirth" starring Zhang Yi and Wang Junkai, producer Dun Qi once said that "The Gate of Rebirth" is only the beginning of the "Rebirth of the Universe". On the way to creation.

With the content foundation of "The Gate of Rebirth", what Dun Qi wants to build is the "Qingcheng IP" of the rebirth universe, and even the place where the story takes place. The characters in the play may be the protagonist of the next theme. Picture source: Sina Weibo@图 图 微 微 图

In October 2021, when Youku held the 2022 Indo Tasting in Shanghai, the official announcement and writer Zijin Chen collaborated to create the "Zijin Chen Universe". In the next five years, Youku will jointly launch ten web dramas with Zijin Chen, which will be developed around the three major themes of "female suspense", "urban transparent people" and "foggy".

Among them, women's suspense pays more attention to family temperament, and urban transparent people put their attention to the occupation that is often ignored by people, while the fog is focused on the topic of the old case, paying attention to the topic of human society.

From the series of IPs of the episode, the author's personal IP, to the regional IP, Youku's IP universe layout has been quite complete.

Although the IP series of suspense dramas is hot, not every play can reach the level that the audience wants.

In 2021, in the market of suspense dramas, there are still outstanding narrative skills, topics of hunting, and novel themes. In the final analysis, these dark horse dramas and explosive dramas are essentially in -depth excavation of human nature.

Zhang Xiaozhou believes that an inspiration of the suspense track of the law drama "Outside of the Court" is to ensure the authenticity and reality of the content.

Although the suspense drama is to bring the sense of reasoning to the audience, in addition to the suspense, the core of human nature can resonate with the audience to the greatest extent. This is the secret of domestic suspense dramas.

There are many visual stimuli in "Blind", and the judge Lu Nan is both wise and brave. But what really made him full of image was the sixth episode. After the case, he explained to the lawyer Qiao Shaoting's difficulties and unbuttoned his sister's heart. To reach family relationships and human feelings, the image of "iron and Han tenderness" jumps on the screen.

The reality of the same type of drama "Touring Procuratorate" is true. The screenwriter Yu Fei once mentioned in an interview with Entertainment that the "Inspection Team" reached 70 characters and 40 original cases. During the creative process, he looked for people in the system to talk about systems, common sense, and cases, until the other party could not answer.

Although there are huge differences in the story, the "Outside of the Court" and "The Inspection Team" have a commonality, pointing to justice.

Although the works of Zijin Chen Cosmic have not been broadcast, from the direction of "female suspense", "urban transparent people" and "foggy", the core of the episode is still mainly "people".

On the basis of content and production assurance, Youku's IP Universe forms social issues, generates value recognition, and makes IP have greater influence.

Among the diverse Youku suspense IP, there are suspense+women's "White Moonlight", emotion+suspense "Double Food Notes", youth+suspense "Copy Ghost", hard core+suspense "Persistence Ru Ying" and so on.

In Zhang Xiaozhou's view, Youku's suspense IP universe is to do a story that can share with ordinary audiences. "Our suspense theater has been creating a concept of suspense+. On the basis of the type of suspense, we will create a realistic group portrait and the world, and to create society."

The superposition effects formed by theatrical and series of formation have kept Youku suspense dramas. But no matter what form, suspense is just packaging, human nature is the core.

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