Changyou art strange travel, experience unique fake artistic conception ... Chengdu starts a new fashion experience

With the advent of the new retail era, consumers' attention to offline experience and brand culture has continued to rise. More and more brands will focus on exhibitions and limited -time stores. Cultural field.

Chengdu ifs "The Melon-Verse 10,000 XI Gravity"

Immersion interactive art exhibition is extraordinary opening

There is no boundaries in art, and imagination is not limited. When a surreal watermelon universe appears at the city center, how much free art will inject this hot summer?

Recently, the "The Melon-Verse" immersive interactive art exhibition created by the Chengdu IFS and the well-known French artist Cyril Lancelin's "The Melon-Verse 10 Wan You You XI Gravity" was launched.

It is understood that this art exhibition is the first exhibition of Cyril Lancelin's landing in China. The artist deliberately uses summer representative fruit watermelon as the creative element to build a giant immersive experience space that blends virtual and realistic, perceive and imagine, in order to interpret the interpretation The strong attraction between beautiful things leads the public to escape the normal state, touch the world lighter, and harvest infinite vitality.

In addition, Chengdu IFS also actively embraced the digital world. For the first time, it released the theme digital collections for the art exhibition. It empowers the new "vitality" of artworks and helps panda public welfare protection.

Red Star reporters saw at the scene that this exhibition was divided into two parts: "The Maze" and "The Garden". The "The MAZE" form located on the first layer of historic sites in Chengdu IFS is wonderful. The giant watermelon made from light and light air mold seems to be inserted into the blue sky. The viewer gets rid of the restraint and moves up together.

"The Garden" is in front of the giant panda outdoor art device I am here in the seven -story sculpture courtyard. It is also Cyril Lancelin's interactive punching place for the city's landmark. The national treasure panda that climbed up and the staggered watermelon of the heat and the watermelon was interesting, and the tourists who came to check in this year were pleasantly surprised to send the "2022 limited summer version I am high".

The reporter learned that, as an active explorer of business and artistic innovation, Chengdu IFS took the opportunity of this event to empower art to art, and created two digital collections in China for the first time in China. These two digital collections of Chengdu IFS and urban interaction with art imagination have been fully launched, and the public can receive 1,000 unique art works for free.

With the first release of digital collections and a new attempt for online public welfare, Chengdu IFS also hopes to promote the cross -integration of offline and online experience in this form, open up the barriers of real world and digital space to play a more powerful synergy, and to consumers for consumers Bring a richer and diverse artistic and cultural experience, and release more brand imagination.

During the art exhibition from July 15th to September 12th, Chengdu IFS will carry out the theme series one after another. The public can successively or dynamic or dynamic to make the surprise throughout the summer. In addition, from the Qixi Festival to the Mid -Autumn Festival, Chengdu IFS also combined with selected boutique bars to launch a limited -time watermelon special, and consumers can also follow the "Summer Chillin Map" punching route launched by Chengdu IFS to share micro -happiness.

Modern space opens summer mood

Burberry TB summer exclusive logo series limited -time boutique opening grand opening

Recently, Burberry TB's summer exclusive logo series limited -time boutiques appeared at Chengdu Ocean Ocean Taikoo Mori Plaza.

The reporter saw at the scene that the limited -time boutique store was built with eye -catching orange, extracting inspiration from architectural aesthetics, and cleverly echoed the modern urban landscape under the sunset. Holiday adventure spirit, interpretation of summer casual coolness.

In the new season, the chief creative director Riccardo Tisci intertwined the classic plaid and TB's exclusive logo pattern, and the ingenuity showed a striking print, symbolizing the collaboration power of the past and the present. The limited -time boutique will present the new season TB summer exclusive logo series men's and women's clothing, including nylon hoodie, silk shirt skirt, bikini swimsuit, cotton shirt, T -shirt, sweater, sandals and sunglasses. The limited -time boutique will also supply ice cream and ice cream sandwich sandwiches for TB summer exclusive identification elements daily.

On the opening event, music producers, singer Li Ba, James, young actor and singer Sun Rui, musician Li Damong, actor Wan Peng, singer Fu Ya Ning and other star guests came to the scene to celebrate the scene, Modern space.

Burberry has opened a unique holiday artistic conception in the new product, and also celebrates the long summer with Chengdu with a new creative design.

Tiny travelers heated landing in Chengdu

The first flagship store in the Southwest to open the exquisite childlike experience

Recently, the global parent -child collection brand Tiny Travelers opened the first flagship store in the Southwest of the Southwest in Chengdu. The store brought together more than 60 high -quality maternal and child parent -child brands from more than 30 countries such as Norway and Denmark.

The reporter learned that with the increasing demand for the spiritual quality of parent -child family consumers, the Tiny Travelers Parent -Child Collection Brand founded in 2018 focuses on the selection of exquisite maternal and child parent -child and lifestyle brands in the world., Canada, the United Kingdom, France, Germany, the United States, the United States, Singapore, Australia, Thailand and other countries, can meet the growth needs of travel, fun, nursing, such as travel, fun, and care from pregnancy to children.As a new friend who arrives in summer, Tiny Travelers will also work with Chengdu IFS to jointly create a series of summer theme workshops including 24 solar terms and vegetable supermarkets, growth chairs DIY, etc. Parents can lead their children together with interesting and fun.Feel the essence of cultural essence and interaction in the artistic atmosphere.

Remind everyone that the recent outdoor exhibitions and shops are required to peak and do self -protection.

Red Star reporter Zhang Bo Hou Peiyang

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