A toothpaste 129 yuan!Toothpaste becomes a "sword guard"?

Cover reporter Ma Mengfei

In recent times, the long -hidden "ice cream assassins" have been stunned one by one, and they have nothing to do.

However, after the "Assassin", there was another "with a knife guard", such as toothpaste, which was tens of yuan or even hundreds of yuan. The "affordable toothpaste" of a few dollars has now become "noble limited".

When the toothpaste exists on the shelf with a bright price, it does not engage in "assassination", but tells you with gorgeous packaging, magical effects, celebrities' endorsements, imported brands, etc. High but it's worth it! "

A variety of toothpaste counter

On July 20, the cover journalist visited some large commercial supermarkets, chain supermarkets, and convenience stores in Chengdu. It was found that the lower limit of the price of toothpaste prices was not large, all about ten yuan, but dozens of hundreds and hundreds of dollars, but dozens of hundreds and hundreds There are more types of high -end toothpaste.

So these high -priced toothpastes such as whitening, hemostasis, anti -dental caries, and stomach nourishing the stomach are promoted by these celebrities and stars. Is it really effective or effective?

【Visiting】】

Gallout 129 yuan/branch below 10 yuan toothpaste is difficult to find traces

At noon on July 20, the reporter first came to a department store chain on a foreign chain on a foreign chain on Chunxi Road, Chengdu. Here, the reporter saw that various toothpaste was filled with four or five booths, with hundreds of different types of toothpaste, which were divided into domestic and imported.

The reporter noticed that the imported toothpaste here is dominated by the lion king brand. The highest price is also from this brand. It is a "Lion King's Global Mirror Highlight Toothpaste", which is only 129 yuan. Of course, in addition to this toothpaste that exceeds 100 yuan, the lion king brand also has 20, 30, fifty and sixty toothpaste.

Italian brand Marvis, known as "toothpaste Hermes"

In addition, the reporter saw that the well -known brand toothpastes such as cold acid, Liubi Zhi, Jiajie, Nami, etc. are also sold here, and the price ranges from more than ten yuan to 30 yuan. In terms of toothpaste's efficacy, whether domestic or imported, the promotional points are whitening, anti -allergies, and protecting the gums.

Subsequently, the reporter came to Wangfujing Department Store. The toothpaste here was also divided into domestic and imported, but domestic toothpaste was obviously more.

Look at the price first. The highest price toothpaste here is an Italian brand "Malt Liney Mint toothpaste", priced at 93 yuan, and the price of other toothpastes of the brand is 89 yuan. It is understood that this Italian brand Marvis is also known as "toothpaste Hermes".

However, it is worth noting that in the supermarket, domestic toothpaste also has high -priced. At the same time, the prices of Yunnan Baiyao's series of toothpaste are distributed between more than 20 to 70 yuan.

73.9 yuan a Yunnan Baiyao toothpaste

The reporter found that in addition to Kai Yunnan Baiyao series toothpaste, the price of domestic toothpaste in this supermarket is basically between more than 10 and 50 yuan, and the effect is basically whitening, anti -allergy, and protecting the gums.

It is worth mentioning that during the visit, the reporter found that whether it is a large supermarket or a street retail store, there are almost no toothpaste for less than 10 yuan. Only supermarket promotions can be seen when it is discounted.

【Phenomenon】 ►

Domestic toothpaste competition has risen

Toothpaste is a type of oral hygiene products, and is an indispensable product in people's daily life. Data show that each million people consume about 620-800 tons per year.

Looking back at the development history of domestic toothpaste, we can see that the 1990s was the peak of domestic toothpaste, and the toothpaste market was almost occupied by domestic brands. Since then, with the impact of many foreign toothpaste brands and imported toothpaste, the competition in the toothpaste market has become increasingly fierce and prices are gradually rising.

So pay attention to the toothpaste itself, is it really worth so much money?

The highest unit price of toothpaste

Taking the cold acid spirit of the latest data as an example, we can see that according to the offerings of Dengkang's mouth, in 2021, the sales unit price of adult toothpaste was 26,200 yuan/ton, and the unit cost was 15,000 yuan/ton. If the unit price is converted to per 100 grams, the average price of adult toothpaste adult toothpaste in 2021 is 2.62 yuan/100g, and the unit cost is 1.5 yuan/100g. However, the price of domestic toothpaste on the market has been several times more than the cost price. For example, the cold acid toothpaste in Dengkang's mouth, the reporter saw in the supermarket that the price of a special research on anti -allergic plant charcoal dental toothpaste (170g) was 24.8 yuan.

In fact, the essential composition of toothpaste is not much different, mainly friction agents, and some surfactants, spices, etc. So how can toothpaste be raised in fierce competition? So some toothpastes that focus on special effects have begun to appear, such as the earliest whitening, anti -allergy, hemostasis, and later anti -dental caries, nourishing the stomach, etc. At the same time, the price of toothpaste is getting higher and higher.

In recent years, toothpaste brands have launched fashion coats such as celebrity endorsements, net red grass, exquisite packaging and other fashion coats, which has earned the attention of consumers. Of course, the price is not far behind.

For example, the comfortable toothpaste (100g) of the main health gums was sold, and the price was sold to 44.9 yuan. Another unit price of toothpaste (100g), which is known as a professional repair, was as high as 53.9 yuan. The reporter also noticed that the black man has a Xingyao Bai toothpaste, which claims to have the essence of Switzerland Clade Velvet, and the White Baiyao Technology Whitening particles. The price is 26.9 yuan.

【Views】 ►

Is IQ tax really effective? Doctor: Toothpaste has only auxiliary effects

Such many effects are dazzling, is it an IQ tax or a really effective effect?

In response, the reporter interviewed Deng Xia, chief physician of the Department of Stomatology of the Second Affiliated Hospital of Chengdu Medical College · Nuclear Industry 141st Hospital. "There are often patients consulting these questions, but first of all, we need to know that toothpaste is just a tool to auxiliary cleaning oral cavity." She said.

Some domestic toothpaste

For the many effects of toothpaste on the market, Deng Xia believes that these commercial toothpaste adds a variety of substances and has certain effects in whitening and desensitization. "But I never think that this effect can be so magical. "Deng Xia cited an example. For example, bleeding gums, not to say that toothpaste with hemostatic effect can be cured. This phenomenon is inflammation of gums caused by plaque. It still needs to go to medical institutions for examination and cleaning.

"I do n’t have to buy a toothpaste myself, it is necessary to buy a very expensive one, or it is just a cleaning role." Deng Xia said that the protection of teeth is mainly brushing your teeth well, not the more expensive, the better. For brushing methods, Deng Xia recommends the most common "Papa brushing method".

In addition, it should be noted that if the toothpaste has certain effects in whitening, desensitization, and anti -allergy, then the propaganda replenishment of dental caries, nourishing the stomach, and anti -You You can be difficult to achieve. As for the choice of toothpaste, there is no need to pursue price and efficacy, which can help clean the teeth.

Obviously, in the toothpaste market, the gap between high -end and low -end is not as huge. For toothpastes with many effects, consumers should be treated more rationally. The essence of toothpaste is only to auxiliary cleaning oral cavity, so the higher the price, the more cautious. Rather than spend more money on toothpaste, it is better to go to the hospital for individual examination for teeth. After all, good teeth are our purpose.

- END -