Prefabricated dishes, the N -time transformation of Qudian

[Dahe Daily · Dahecai Cube] (Reporter Chen Wei intern Zhang Rui) Mr. Xu, who did not watch the live broadcast, also squatted in the live broadcast room of "Boss Luo" last weekend. In the end, he not only grabbed 1 point of money The sauerkraut fish also bought a variety of items such as boiled meat slices, chopped peppers, and steamed meat.

For the 19 -hour live broadcast, the sauerkraut fish sold for 1 million cents, and the "selection of Oriental selection", Teacher Dong, a gift was black, one weekend, the founder and CEO of the Qudian Group through a series of operations Let the new entrepreneurial project prefabricated dishes.

Luo Min's impression is more of entrepreneurs who are "repeatedly defeated", luxury e -commerce, high -end housekeeping, children's training ... He did not miss every time, but he never won.

"Boss Luo", please eat sauerkraut fish

On July 17th, Luo Min and star Jia Nailiang partnered together to open a live broadcast of up to 19 hours from 6 am through his Douyin account "Fun Store". Prefabricated dishes.

Before the live broadcast, "Boss Luo" had been broadcast live for almost a month, which did not cause much response. In order to set the atmosphere for the 19 -hour ultra -long live broadcast, Luo Min launched the super benefits of "1 point of money to eat sauerkraut fish", and also sent a number of iPhones, followed by various push and hot search, and finally let this game finally let this game finally let this game finally let this game finally let this game finally allowed this game The live broadcast became a "phenomenal product": the number of viewers exceeded 95 million, and the cumulative sales of a single game reached 250 million yuan.

On July 18th, the "Fun Store Pre -Restaurant" brand strategy press conference was immediately held. Luo Min announced the entry prefabricated dishes and stated that it would support 100,000 users to start offline stores in the next three years.

Perhaps the atmosphere was not enough. Luo Min also ran to the East to select the live broadcast room to brush ten carnival in a row. New Oriental's new Internet celebrity "Teacher Dong" Dong Yuhui said, "Brush gifts is better to buy more agricultural products to employees", and he blackly.

A series of operations made Qitian's new entrepreneurial project prefabricated dishes. The industry also spent a variety of guessing of the "Boss Luo Romans": Not to mention, millions of citizens of sauerkraut fish and boiled meat slices sold for 1 point of money, and the cost reached hundreds of millions of yuan.

The credit business may be closed in the future

However, the highlights of Qudian are still given by campus loans.

In March 2014, Luo Min launched a platform for the platform for college students to shop. Later, Fun Interesting, the founder of the car home, Li Xiang, the founder Chen Hua, the founder of the singer, and Wu Shichun, the founder of Meihua Angel Wu Shichun, invested, and won the important traffic channel of Alipay. In 2016, the company's annual net profit reached 577 million yuan.

On October 8, 2017, it was upgraded to Qubian Group, and successfully landed on the New York Stock Exchange. This year, Luo Min was 34 years old. He appeared on the seventh place of the "Hurun 80s in 2017" for 12.5 billion yuan.

However, in the same year when it was listed, the former three departments such as the CBRC issued documents, which clearly required the suspension of online lending platforms to carry out campus credit business. Affected by regulation and increased bad debt rates under the epidemic, the scale of credit business has been shrinking.

According to a regular report released by the company, the revenue of Qudian still comes from credit business. From the consideration of ensuring the company's asset quality, the company has implemented stricter credit standards since the second half of 2021. The first quarter report of the Qudian showed that the trading volume of credit business in the quarter declined significantly.

In the future, the total amount of credit business transactions and income will further decline. "Fun may terminate its credit business, which may lead to further reduction in the group's income." In the 2021 annual report, Qubian said.

The stock price of Qudian also fell one after the way, from $ 35.45 at the beginning of the market to a minimum to $ 0.63. On May 25th, the Fun Store announced that the New York Stock Exchange issued a notice that the average closing price of the company's depository stocks was lower than $ 1 within 30 consecutive trading days and faced the risk of delisting.

More than ten transformation explorations of Qudian

But Qudian has not stopped transformation.

At the end of 2017, a fun shop, which was listed in less than two months, launched Dabai Automobile, which focuses on renting purchases. In September 2018, Dabai Automobile closed the store on a large scale, and it was officially shut down in the financial report in May 2019.

In March 2020, Qudian launched a cross -border luxury e -commerce platform for Wanli. In June 2020, Qudian used $ 100 million to invest in Sibu, becoming its largest shareholder, and launched a comprehensive in the global luxury e -commerce field. Strategic cooperation. Due to a series of problems such as luxury fakes, in April 2021, Wanli began to clear the position and the project entered the end of the closing stage.

In early 2021, Luo Min founded the children's education brand -Wanli Mu young children, but the children's education project brought a huge financial burden and did not have much sound.

According to incomplete statistics, there have been more than 10 entrepreneurial projects since 2017, but none of them can operate.

Luo Min also did not avoid these failures. He told the reporter of the Dahe News Daily, Dahecai,: "My decades of entrepreneurial experience, especially the ups and downs we have experienced, is also a fortune."

He is also willing to continue tossing: "We can live, and can solve employment for thousands of employees, which is why I continue to toss."

The beginning of the prefabricated vegetable project is good now.

After the live broadcast, the stock price of Qudian soared 40 %. As of July 19th, the total market value of Qudian rose from 300 million US dollars to US $ 422 million, equivalent to RMB nearly 1 billion yuan. Dilemma. Is "C -end a short -file prefabricated dish" suitable for fun shops?

Fun shops from financial cross -border, the challenges that will face the future in the prefabricated field are far more than a live broadcast.

Luo Min said at the Fun Store prefabricated dishes that it is a company and platform for the C -side to make short -term pre -production market for the C -end. Online flagship stores make "sound volume" to the brand, and offline will become an important sales channel for prefabricated vegetable products.

In the next three years, Qudian will support 100,000 users to start offline stores. The community prefabricated consumer groups mainly come from the community. "A small shop only costs 10 to 15 square meters, and only 100 orders can be income by only 100 orders a day." Luo Min said.

In fact, there are many companies in the prefabricated vegetable industry models in this short -guaranteed pre -production community store. Wait. Because of the differences in taste differences and sales radius, they did not run out of national leaders.

"The community store sales prefabricated dishes, the audience is the residents of the surrounding communities, so they depend on consumer stickiness and earn money from returning." The person in charge of a prefabricated vegetable company told Dahe News Dahecai Cube reporter to build a big item. In comparison, the community is actually a "difficult model" in prefabricated dishes: it needs to be equipped with refined operations, continuously updated menus, and processing plants in various places.

From now on, the prefabricated prefabricated dishes of the prefabricated dishes are lacking such "delicate" elements.

Responsible editor: Wang Shidan | Audit: Li Zhen | Director: Wan Junwei

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