Pursuing innovative aesthetics, renewing the brand concept ...

Surprise, always quietly coming with the alternation and climate change in the four seasons. In the midsummer season, the watch circle ushered in a new scene: major brands opened the "shock" exhibition, boutique restaurants, and the spokesperson to start live broadcast ... bring the body and mind of consumers into the first game A happy trip.

Omega "Her Time" Ms. Watch Show appeared in love

Showing the classic aesthetics of the brand

Recently, Omega, a well -known Switzerland professional watch brand, presented the "Her Time" lady watch exhibition in Shanghai Port Hunglong Plaza. The exhibition not only presented several classic Omega classics, but also talked about the unique ideas of brand watchmaking, leading visitors to witness Omega's unremitting pursuit of precision, innovation and aesthetics.

At the "Her Time" lady's watch exhibition, the reporter saw that Omega used the white and splendid and unique gold as the main color, which was simple and bright, full of modern modern atmosphere. The masterpieces from the four classic series of constellation, hippocampus, Super Fighter, and Danfei are displayed, which enriches the innovation technology that shows the brand beyond the era.

At the same time, the exhibition site also shows the visual blockbuster of the brand celebrity ambassador Zhou Dongyu and Kaia Gerber. As a pioneer representative of contemporary women, they interpret the brand's famous and classic "my choice" theme. His different styles and attitudes towards life fully interpret the unique charm of women's loyalty to their choices, including their choices between their wrists.

Omega has a long history in the field of women's watchmaking. For more than a century, the brand has always been committed to creating a bright and elegant ladies' watch, and perfectly integrates the appearance of the beauty and excellent movement to each watch, so that women of different eras show their unique personality and charming charm. It is understood that this exhibition will be opened to the public until July 25 in Shanghai Port Hunglong Plaza.

Panerai and Global Brand spokesperson Li Yifeng released a new advertising blockbuster

Brand Shanghai Hang Lung Plaza specialty store renewed renewal

Recently, Panerai joined hands with global brand spokesperson Li Yifeng to release a new advertising blockbuster, and online and offline simultaneously developed the "stealth" boundary. In the film, Submersible Quarantaquattro's Stealth series watch showed the heroic spirit of the urban heroes that sneak into the deep sea of ​​the blue deep sea without fear.

Panerai global brand spokesperson Li Yifeng wearing Submersible QuaRANTAquattro Stealing series watch -44 mm (PAM01232)

The new Submersible Quarantaquattro Stealing Series Watch is used to integrate into the 44 mm diameter dial of ingenuity and ingenuity. This series of watches is equipped with a P.900 automatic chain movement with a waterproof performance of 300 meters. It has a second hand dial at 9 o'clock and has a 3 -day power storage. The unique color tone of the white dial and the military green strap (PAM01226) presents a unique charming charm; the innovative material Carbotech ™ carbon fiber case and deep sea blue dial and strap form a harmonious tough style (PAM01232). White Super-Luminova ™ luminous coating pointers are decorated in the dial in time, showing a more prominent visual effect.

Panerai Submersible Quarantaquattro Esteel ™ Verde SMERALDO Sneak Series Watch -44mm (PAM01287)

In addition, the reporter also learned from Panerai officials that Panerai ’s stores in Shanghai Hang Lung Square are also renewed. The design style of the newly unveiled specialty store adheres to the consistent aesthetic concept of Panerai, draws inspiration from the deep origin of the brand and the ocean world, integrates the contemporary design style of the meaning elements, and perfectly interprets Panerai's brand gene.

When entering the store, first of all, the LED giant curtain wall with Panerai Marine Stories is one of the views. Under the blue floating light, the entire shop seems to be immersed in the underwater world. Treasures on the bottom of the sea stimulate the passion of marine sports enthusiasts.

The scattered Italian statues are interesting with the wide and mysterious marine elements. The diving goggles, oxygen cylinders and torpedoes are cleverly scattered around the shop, waiting for guests to find out one by one. The shop carefully selects bronze and wood, with unique decorative elements, including a large -green green wall clock with a small second disk at 9 o'clock. Essence

The reporter also saw in the store that the new Submersible Quarantaquattro Steel Testeltm watch displayed in this showcase is the first time Panerai has applied EsteldM materials to the Submersible series. In terms of chemical characteristics, physical structure and corrosion resistance, it is comparable to traditional stainless steel. This series contains 72 grams of environmental protection renewal materials, accounting for 52%of the overall weight, and is equipped with the same color PET fabric and rubber strap made of regenerative materials. While reflecting the brand's sustainable development of watchmaking, it also inherits excellent excellence. Design and technical strength. In addition, Panerai also applied polished ceramic materials to one -way rotating bezel. It is reflected by the three colors of the three colors like a mirror -like luster like a mirror, showing the mysterious level of beauty. Tissot and the brand's global image spokesperson Luo Yunxi

Open Jingdong Live

Recently, the well -known Swiss watch brand Tissot Tissue Tissot and Luo Yunxi, his global image spokesperson, opened the "Starlight Shining Moment" as the theme. Both parties work together to bring the Tissot small beauty series new "micr -ray powder" special watch, brand custom pink eternal flower gift box and star signature watch box, etc., and use the spirit of "glow! Little beauty" to encourage more Tissot women to look at light And walk.

Tissot Global image spokesperson Luo Yunxi wore a quick dare series quartz watch

It is understood that the live broadcast room is inspired by the Tissot family roses and small beauty series, which is inspired by the new "micro -light powder" special watch, creating a romantic and shining pink flower sea. Tissot and Luo Yunxi, a global image spokesperson for the brand, interpreted the spirit of "Lighting! Little Beauty", and performed the soft and gentleness of the new "micro -light powder" special watch.

In the live broadcast room, Luo Yunxi shared his unique insights on the brand's glowing spirit: "Shining life comes from the attachment to light and the exploration of self. The withering roses. With the vision of the Tissot "Little Beauty", there is always a beam of light, which comes for you. "In addition, Luo Yunxi also communicates with the audience through interaction such as quick answers, exaggerated challenges, creative continuous shooting, etc. One by one unlock the Jingdong Shining Star Ceremony, bringing a pink eternal flower gift box, signature watch box and other rich surprises, and vividly interprets the glowing aesthetics of Tianduo "Little Beauty".

Tissot small beauty series watches are created by the brand of Swiss headquarters in Switzerland headquarters. They are inspired by the classic design of ancient Roman architecture. The crown is inlaid with white ceramic convex gemstones, which are exquisite and versatile. The center of the dial is carefully engraved with roses that represent the Tianguan family roses, symbolizing "aroma and power", with Roman numerals and small three stitches, taking into account fashion and classics. The series also recently launched a new "micr -ray powder" special model, using a pink leather band to interpret the aesthetics of moist and unsatisfactory power.

Tissot global image spokesperson Luo Yunxi interprets brand little beauty series new "micr -light powder" special watch

Red Star reporter Liu Aini Luo Wenyi

- END -