More than 30 movies such as "Lonely Lunar" entered the second half of the summer, the second half of the summer became heated up

20Jul

Our reporter Xie Ruolin finally ushered in the "number one player" in the summer. On July 15th, directed by Chen Sicheng, "Mozart of Outer Space" starring Huang Bo, the box office revenue exceeded 100 million yuan in the first weekend. Immediately after, on July 19, "Lone Moon" starring Shen Teng and Ma Li announced the finalization of July 29. Two heavyweight films have been landed, injecting vitality into the second half of the summer season. According to the professional version of the lighthouse, as of 18:00 on July 19, the cumulative box office of the summer season has been nearly 3.8 billion yuan, close to the same period last year. At the same time, with the recovery of the Shanghai film industry, the national theater's operating rate increased to 80.5%, and the total operating rate reached 9,802. The operating rate of most cities has also returned to the same period last year. "The second half of the summer stall is quite a lot, of which" Lone Moon "is undoubtedly the black horse of the year. It is a classic happy twist -style work. By exceeding 480,000, conservatively expected box office revenue exceeded 1.5 billion yuan, which is the number one seed player in the summer season. "A brokerage analyst said in an interview with the Securities Daily reporter. The current outbreak of science fiction movies is more than half of the current summer stalls, but the performance of the back of the first half is tepid. Affected by factors such as the epidemic, the opening rate of the theater was maintained at about 80 %, resulting in a large number of new films in a wait -and -see state and dare not set. Since June, only 35 movies have been released (excluding heavy -in -the -sheets), which has a serious lack of supply. In this context, it is not easy to achieve 3.8 billion yuan in the summer season. It also reflects from the side that the market demand is still strong. Specifically, as of now, the box office rankings are TOP3's films are "Life", "Jurassic World 3" and "Detective War". In addition, "Mozart in Outer Space" released last week has been faster. In the next movie, the three movies with the largest number of tickets for Tao Tickets are "Lone Moon", "New God List: Yang Yan" and "I always like you". Chen Jin, a professional version of the lighthouse, told the Securities Daily that the movie released this summer shows the characteristics of diversified and differentiated audiences as a whole. "In the film library to be seen, there are a lot of films containing science fiction and fantasy elements, including" Rushing out of the Earth "and" Tomorrow War "and" Lone Moon "that has received much attention." Now watch, as long as the content is strong, The box office income will not be too bad. For example, "Life" is a funeral movie. Because the subject matter is heavy, it is not commensurate with the atmosphere of the summer season. It is expected that the box office income is difficult to break through 1 billion yuan. The box office is close to 1.5 billion yuan, indicating that the market is recognized and demand for good movies and good content. "A chain cinema executive told reporters that because of this, the next movie will be more confidentous. "Since mid -July, the action of the filmmaker's setting and declaration has been significantly accelerated." According to the incomplete statistics of the reporter, the second half of the summer season (July 15th to August 30th) has a total of 32 films, which are mainly concentrated in 7 In the end of the month and early August. The above -mentioned cinema executives believe that the new film is expected to help the summer box office return to "10 billion yuan". The Internet film industry entered the first echelon. Looking behind this year's heavy movies, it showed a trend of "the number of hot films is small". According to incomplete statistics from reporters, as of now, more than 30 companies have participated in the production and distribution of summer films, including listed companies. Behind the theme of hotspots, only five or six companies have participated in it, which is in sharp contrast to the situation produced by more than a dozen companies in previous years. For example, there are 5 out -of -quality prescriptions behind "Mozart of Outer Space", including Wanda Film, Ali Films, Chinese Films, etc.; "Lone Moon" behind the "Lone Moon", listed companies include Chinese films, Ali Films, Chinese Confucianism, Chinese Confucianism, and Chinese Confucianism. Wait, the joint production includes Douyin culture. "In the past few years, with the increase in production costs, the risk of investment and production has also increased. Therefore, the filmmaker and investors tend to participate in more companies and share the risks while sharing cakes." For projects such as "Lone Moon" and "Mozart of Outer Space", the projects with a lot of pleasure, strong production team, and high box office definition, the investment share of the beginning of the project is very tight. Often, the first echelon film company has digested It is difficult to flow into the hands of other companies. It can be seen that the Internet film industry has entered the industry's head camp. "At the beginning of the establishment of the Internet film industry, it was questioned by the market. Internet companies made content industries and there was a natural barrier, so long -term running -in." A film and television executive told reporters that this summer file, Ali Pictures, Ai Ai, love The Internet film industry such as Qiyi and Douyin Culture has emerged, and the Internet platform and the film and television industry have also shifted from "love and killing each other" to "mutual integration."

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