"Turning to fight", the mission will be reached!Zhuo Lianren reproduces the iron army style

Jimu reporter Wang Jun Nie Yingjian

The 5 -day Huazhong International Auto Show, Dongfeng Zhuo Lianjie reported frequently, and its three major brands and many stores have gained it, becoming a beautiful landscape of the Pinglang Motor Market this year. They used actions to sound the charge of victory for the second half of the year.

This year is the first year of Dongfeng Zhuo Lian's independent operation and has received great attention from inside and outside the industry. Facing the complex and changeable market environment in the first half of the year, the marketing iron army in the automotive industry did not humiliate the mission, and finally completed 10,000 units against the trend, an increase of 33%year -on -year, which was fully affirmed by Dongfeng Group and all parties of the brand.

Behind this transcript is the result of the work of thousands of people. At the auto show, we saw four of them. They worked hard at their respective posts, bloomed wonderful, and left an unforgettable memories with hard work and struggle.

The general manager of the store "shakes up" becomes an Internet celebrity anchor, changing concepts to actively welcome the new normal

When we are used to those beautiful anchors of the live broadcast rooms of various car accounts and open the live broadcast room of Dongfeng Zhuo Lian's Chaoskou Peugeot Store, a picture of a gentleman to netizens can be called a clear stream of the industry. Guo Cong is the general manager of the Peugeot Store of Dongfeng Zhuo Lianxian Studio. Looking at the enthusiasm of the fans on the barrage, President Guo has already possessed Fan of the Internet celebrity anchor.

After the interview, the reporter found that Guo Cong's experience itself was a legend. After 85, he studied law and graduated from the car major in high schools. The first job in the automotive industry turned out to be a car washing worker in the 4S store. He started from the most difficult position. In the 13 years of Dongfeng Zhuolian, he has been a various first -line grass -roots positions such as sales consultants, planners, and after -sales maintenance technicians.

From the store's always transformed into a "anchor", it originated from Guo Cong's attempt. One night in May this year, Guo Cong came out of the office and saw the lights in the exhibition hall. At this time, a live broadcast was undergoing a live broadcast. Several young colleagues were introducing new cars to netizens.

Guo Cong lifted his sleeves and joined the live broadcast without hesitation, from 20:00 to 22:00. I did not expect that the fans of the live broadcast room became more and more, and the effect was surprisingly good. Finally, it was extended to 1 am the next day. That live broadcast created the highest traffic record since the company's account live broadcast. "Many netizens are willing to see the general manager's participation in interaction. They feel that they are particularly grounded and can increase their favorability for the brand. Some netizens who want to buy a car also feel that the general manager's authority is greater. "Guo Cong said.

With this initial experience, Guo Cong discovered the power of new media spread. Today, he studies the law of spreading new media with his friends every day, actively seeking changes, and seeking greater breakthroughs. At this auto show, under his leadership, Dongfeng Zhuo Lian's chaos Peugeot store successfully completed the task of the group and manufacturers. Next, he hoped to work hard with his friends to continue to realize the value of life on this hot soil that has been sprinkled in his ten -year youth, and once again witnessed the return of the "little lion" king.

When I do n’t treat it, I strive to grab it. This young sales team “do n’t wait for the whip to fierce”

The days of holding the auto show are the hottest Futian in Wuhan. The outdoor temperature is approaching 40 ° C. Chen Jinfei and his team of Dongfengzhuo Lianzhan Fengshen store sales manager and his team have always been on duty in the outdoor dimension. In the team, a male colleague had a nosebleed nose and was taken back to the lounge for less than an hour, so he took the initiative to return to the post. While drinking Huoxiang Zhengqi, Chen Jinfei, who was busy with the heat, was just 30 years old. Although he was young, he was young, but he was professional and dared to leave a deep impression on customers. Essence

Faced with Mr. Xia, who planned to buy a joint venture brand, they enthusiastically invited them to the Dongfeng Fengshen booth close -distance tasting, introduced the product in detail, stand rational analysis from the perspective of customers, and took customers to the downstairs parking lot to test drive. Who knows that the more the customer's interest, the more The higher the rising, the test drive has already passed the closing time. Customers are satisfied with products and are more satisfied with their services. This order is finally signed on the hood of the test drive.

It is not the first time that "grabbing" customers from the joint venture brand. A pair of old couples printed on the Internet and came to see the car. There was no Dongfeng Fengshen on the prepared brand list. Chen Jinfei and his colleagues did not give up when they saw this. They accompanied the father and mother -in -law to analyze their cars and patiently answered every question of them. Unconsciously, I talked about at 5:30 in the afternoon. At this time, the exhibition hall had been disconnected. The sales manager took the leaflet to help the customer's fan wind cool down. The colleagues turned on the flashlight to take a photo. In the end, the two elderly people also signed the order with satisfaction.

When you open the road in the mountains, you are in the water to the bridge. Every minute and every second, Zhuo Lian people are fighting, and they are grabbing! "Some consumers do not know much about their own needs, and sometimes blindly choosing a joint venture brand is not suitable for them. This requires us to solidly practice the basic skills, penetrate our product characteristics, stand in the customer's perspective, and analyze their car in -depth analysis of their cars. The needs and their own actual situation recommend the most suitable car to them. "Chen Jinfei said.

There is a tiger in the heart, sniffing the rose, and the "little green seedlings" with a shy personality.

Ruan Qianran is a new chaos. He graduated from Jianghan University as a member of Dongfeng Zhuolian's "Qingmiao Plan". As a fresh graduate, he has completed the planning and execution of short video opening in the new store. What is even more proud of him is that he has no customer resources and sales experience. At this auto show, he also completed the sales task of three cars. Speaking of the "magic weapon" in it, Ruan Qianran said -is sincere Essence "In the past, I was relatively shy and I was not good at communicating with the outside world. After entering Zhuo Lian, with the help and infection of my colleagues, I started to become confident and cheerful. I slowly learned how to get along with people in the workplace. . "Ruan Qianran said.

Remember the configuration of each product before going to bed every day, and ask the senior sales to ask about the skills ... Ruan Qianran prepared for a long time for this "battle". At the Dongfeng Fengshen booth, you can see a young guy smiling forever. "I don't remember how many enthusiastic introduction was rejected by politeness, but I had the courage again and again."

For the first time to participate in the auto show, he finally signed three orders. This transcript achieved his breakthrough in himself, and the difficulty of twists and turns behind it could also be imagined. Ruan Qianran said: "Every customer is actually very difficult to talk about, but I always keep in mind that it takes 100 % sincerity to treat customers. Every word must be considered for them. At present, there is already a customer picking up the car. Next You must complete the two other orders as soon as possible. "The calm Ruan Qianran's goal was extremely clear, and there was no childishness of just going out of the campus. In the future, he is eager to use the new media operations he has learned to help stores grab opportunities in the mobile Internet era.

As long as you dare to fight, there will be a miracle, and nothing is impossible. After the auto show, more than 20 "green seedlings" who have joined the company this year will be re -assigned to various departments of the company, and they will open a new journey of life in a new post.

The beauty anchor of Sanguanzheng has a strong face value, and strives to become the industry of the industry.

In the law system, the law of life. Without catering to the market, non -kitsch is the audience, and the persistence and unforgettable intentions of French cars have always been the most proud point of all fans. The live broadcast room of Dongfeng Zhuo Lianxian Xuetelong Store is also the same. Obviously, Liu Ting, anchor, who can rely on the value of the face, do not believe in evil, and strive to be a professional knowledge -type anchor who understands cars and knows more about the French car.

"Before coming to Dongfeng Zhuolian, I did not have a cold about the French car. I think this brand is more like a father's brand. Because I have done a game anchor before, when I first do this job, I also want to be simpler. I thought it would be easy to talk about laughing, but I didn't expect it to be simple. "

Slowly, as he knew the Dongfeng Citroen more and more, Liu Ting was gradually impressed by the charm of this century -old brand. She found that she wanted to add powder, but she was not just thinking about Duan Zi, just interacting with netizens. "Fans of French cars are different from other brands. If you do not understand the car, you can hardly get their recognition." She began to make up for the brand's culture and knowledge. In the live broadcast room The problem talked about it. Her professionalism has gradually been recognized by customers, and she also brings a lot of customers to Dongfeng Zhuolian Chaotong Store Sedaron Store.

Seeing some female anchors with millions of fans, she was more exposed, and she had shaken, whether she also wanted to imitate and follow. Unexpectedly, after she communicated with the leadership, the leader clearly told her: "There is no need to consider doing things that have nothing to do with the brand and the car, and only need to focus on improving their business level." This remark from the leader dispelled Liu Ting Her concerns also made her more firmly set the set of small goals. The consistency of the three views is the best two -way walk.

Liu Ting said, "Customers who choose the Dongfeng Citroen brand are people who really understand cars and car. As anchors, they hope to contribute their own strength to the loved brand."

Editor's words:

With these four Zhuo Lian people, you can feel the vigor and endlessness of this company. There are veterans who have been in the battlefield for a long time, as well as the "green seedlings" who have just graduated. From them, we have seen the determination of changing the concept, robbing opportunities, doing their best, and striving for the first place, and we also understand the spiritual core of Dongfeng Zhuolian: "Stepping forward is the only way to solve all problems" Essence

In today's market environment, Zhuo Lian's future challenges are still very arduous. They can find a lot of objective reasons, but at the semi -annual summary meeting within Dongfeng Zhuolian, the company once again strengthened the goal of selling 30,000 units annually. If you do not admit your life, you will not be able to lose, and Zhuo Lian always shoulders the mission given by Dongfeng Group. The legendary story of this iron army continues.

(The picture is provided by Dongfeng Zhuolian)

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