Flying on the board, do you play?

Tang Yan saw that the gym he used to go to the gym also had an advertisement of "flying disk activities", but compared with the last time with his friends, the fee was not low.

Text ｜ chestnut

Edit ｜ Dazhi

"After all, a flying disk movement was raised. Social and fitness was wrong. Why do some people have such a major malicious?"

Tang Yan is a boy who loves sports. At the beginning of the epidemic, he graduated from the beginning of the year, and then had a stable job. The friends around him were envious of him. The rapid change of identity does not make him really adapt. He is still eager to sprint and run on the court with his friends. "

In the emerging mass sports project, the flying plate is undoubtedly the most popular and dazzling one this summer. Jumping, delivery, running, flying, people in the field running, a standard flying disk of 8.75 inches in diameter is carried by young people's dopamine. But now, as soon as the old problem is about to solve it, the new problems appear. The Internet complains that "the football field is occupied by the people who are being played by the flying disk" and "using the women's Internet celebrity marketing" and other topics, which have continued to cause heated discussions.

"Out of curiosity and social"

After graduating, Tang Yan has not felt the joy of exercise for a long time. The company -dormitory all day, two o'clock, and even socializing even more than school. On the get off work of that day, I accidentally brushed the friends of the circle of friends to convene a friend who participated in the flying disk activities. Tang Yan was eager to try it. "Isn't this the emerging game that is very hot in variety shows? It hasn't been relaxed for too long." Out of curiosity, Tang Yan signed up for the next day.

In fact, the flying disk rose in the United States as early as the 1950s, became popular in Europe and the United States in the 1970s, and gradually introduced to our country by 2000. In recent years, under the help of various variety shows, the flying tray began to officially enter the public vision. For example, last year's "Talk Show Conference" actor Xiao Bei ridiculed the flying disk like a dog, and in the reality show "I am glad to meet you", guests Zhou Xun, Zhang Junning, Aya, Li Xueqin and so on joined the flying tray to experience the fun of flying disk sports.

In addition to the popularity of celebrities, searching for flying disks on Xiaohongshu, currently there are 180,000+ notes, including the enthusiasts, practitioners, athletes, etc. of the flying disk sports. Under the influence of various grass notes and short videos, the flying disk activity has transformed the new pets of young people in Chengdu. On the Internet, the flying disk movement is said to be the movement of the most handsome men and beautiful women.

"It's quite interesting, you can play often in the future." Tang Yan said that this attempt can be said to have not stepped on the mine, which is relatively successful. Among them, the most attractive is the characteristics of the "social" characteristics of the flying disk activity. I have met a lot of friends and experienced the long -lost sports pleasure.

"Different sounds"

There are different sounds of flying tray. "I don't understand why there are doubts. Isn't it good to take each need to take?" A few photos of playing flying trays on the court on that day. "Do the show" "Is this for exercise?" "The stadium is used to play football" and more keyboard heroes are facing each other.

Tang Yan paid attention to the public's comments. These strong opposition sounds were nothing more than two points: some girls who occupied football stadiums and participating in the flying disk activities were exposed or sexy. Tang Yan said he did not understand. He believed that everyone had a lot of pressure during the epidemic. Whether it was long -term isolation or the instability of work, it was stimulated to launch more social needs. Flying on the flying activity can give young people rich dating friends Opportunities, exercise while communicating. "There is a feeling of returning to a sand bag when I was young."

"I think the flying tray is seizing the football field and basketball court, but it should not actually." Liu Bin, a football enthusiast, said that the few football venues he often went to be seized by the flying disk sports. The little friends were angry. "We can only hold football at the football field, or find a small venue, kick both feet and have fun, very helpless."

Of course, there are also many young people who are as positive as Tang Yan as flying. Wang Sijia lives in the Economic Development Zone in Beijing, and the "Erhai Football Park" around the community has as many as 10 football venues and the largest football field. Every weekend or holiday, many young people play fly on football. Contest.

"I think it's good. The flying disk activities don't need too many exercise foundations and thresholds. If the flying disk has seized the football venue, everyone should actually come to negotiate and be considerate of each other." Wang Sijia said.

Regarding the flying tray movement, different voices, different views are still arguing, but the flying tray movement is showing crazy growth.

"Consumption of rapid growth"

According to the statistics of the National Flying Disk Movement Promotion Committee, there are about 500,000 players participating in the flying tray movement in 2021.

On July 7, the Social Sports Center of the State Sports General Administration issued a notice that it was planned to hold the first China Flying League in the second half of 2022. The name of the competition is "2022-2023 China Flying League". The time is planned to start the race from August 2022 to February 2023, which will be held in many places across the country.

It seems that the flying disk movement is quickly entering the public's vision with an unstoppable trend.

Offline, multiple brands and businesses have also seized business opportunities and started to seize the market with flying trays. In a Nike store in Beijing, a large number of flying disks are placed in the store. Merchants are doing "flying market marketing". The consumer consumption amount reaches a certain amount, and a flying plate can be exchanged. At present, the general flying tray before the market is ranked at 20-110 yuan. The price of some sports brands is about hundreds of yuan, but the sales volume is not high, and there are also luxury -level flying trays. For example, Chanel launched a flying tray printed with huge LOGO printed at $ 11,000. On the line, the flying tray sales of major e -commerce platforms also show rapid growth. On JD.com, Douyin, Tmall, Pinduoduo, there are a large number of flying tray brand stores, and the overall sales have maintained a trend. Complaints such as three -free products "" Merchant Full Promotional Propaganda "and other complaints.

At the same time, some companies and organizations mainly in the gym, clubs, and commercial football fields have also seen business opportunities, and they have participated in the promotion and organization of flying tray. The pile of flying plate marketing has also changed the flying disk movement. Some institutions deliberately zoom in the characteristics of the handsome men and beautiful women. In the event propaganda, many female net celebrities in yoga pants and exposed clothing and dressed in avant -garde clothing have made the flying plate heat constantly. Sheng also brings some doubts.

Tang Yan saw that the gym he used to go to the gym also had an advertisement of "flying disk activities", but compared with the last time with his friends, the fee was not low. "It is said that it is a good environment, complete facilities, and a permanent fitness coach in beauty, and puts on sexy clothing, and sighs." Tang Yan sighed bitterly, using these to be a gimmick to attract customers. Essence "Such exaggerated marketing is really unnecessary."

Social platforms explode, commercial capital boost, and the flying tray is experiencing unprecedented heat. Facing a large number of enthusiasts and doubts, Tang Yan believes that the rapid arrival of new things can only enter the right track by continuously handling the problem with the problem. "Marketing methods are available and stopped to survive for a long time, rather than letting the flying disk move and consumption."

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