The sales completion rate in the first half of the year is less than 15% Lantu Automobile executive team adjustment

Economic Observation Network reporter Wang Shuaiguo on the evening of July 19, "Dongfeng Headline", a media platform of Dongfeng Company, said that on July 18, Lantu Automobile Technology Co., Ltd. (hereinafter referred to as "Lantu Automobile"), Dongfeng Electronic Technology Co., Ltd. The company (hereinafter referred to as "Dongfeng Technology") held a cadre conference to announce the adjustment of members of the leadership team.

Among them, the members of Lantu Automobile's leadership team adjusted a lot. CEO Lu Fang no longer served as chief technology officer (CTO); Wang Junjun served as chief technology officer (CTO); Qin Jie served as a member of the Interim Party Committee and Secretary of the Party Committee of the Company; Assistant to the general manager of Cedar and Shao Mingfeng. Dongfeng Science and Technology only made one personnel appointment, that is, Cai Shilong replaced Chen Xinglin as a member of Dongfeng Science and Technology Party Committee and secretary of the party committee.

According to the data, Lantu Automobile's new CTO Wang Junjun was born in Tsinghua University's Dynamic Engineering and Engineering Hot Physics. He joined the work in March 2009. ) Project Deputy Chief Engineer, Deputy Minister of Dynamics Development Department of Dongfeng Company Technology Center in June 2017, Minister of Dynamics Development Department of Dongfeng Company Technology Center in March 2019, and Deputy Director of the Deputy Director of Dongfeng Company Technology Center in September 2020 Essence

With the implementation of a new round of personnel adjustment, Lan Tu was relieved by CEO Lu Fang as the CTO. In addition, the two general manager assistants were added, and the overall executive team became rich and detailed. However, the candidate of Lantu Automobile's chief brand (CBO) seemed to have disappeared.

On July 15th a few days ago, some media reports that Yu Fei, general manager of the Great Wall Motor WEY brand car brand, will join Lantu Motor as the position of chief brand officer (CBO) as the car sales business. Earlier in May, Yuan Lantu's chief brand official Lei Xin was transferred, and his position was temporarily taken over by Lu Fang. However, Yu Fei did not publicly appear on the personnel adjustment list of Lantu Automobile.

The Lantu brand has been released in just two years, but the personnel are quite turbulent. This has nothing to do with Lantu's market sales.

Sales data show that in the first half of this year, Lantu Automobile had delivered a total of 6,878 vehicles, and 1146 units were delivered a month. In contrast, Jiwang, a high -end electric brand of traditional car companies, has delivered more than 19,000 vehicles in the first half of the year, with a sales volume of 2.76 times that of Lansu Automobile.

Lantu Automobile urgently needs to increase sales to prove himself. On May 17, Lantu Automobile held a "100,000 -day" and mobilized cadre conference. Lantu Motor is clear: In the next hundred days, he will fight for 10,000 sales targets.

At present, Lantu Automobile is accelerating the listing and delivery of the second model Lantu Dream Home. On July 16th, Lantu Dreammen officially opened for delivery. According to the official introduction of Lantu Automobile, a total of 6,000 on -site large -scale customers' strategic signing orders were harvested on the day of the listing of the new car.

The goal of Lantu's "100 -day" goal needs to be able to complete the delivery of 6000 Shan Lantu dreamer in the next month and deliver as much Lan Tu Free as possible. Obviously this is a huge challenge.

The industry believes that a large short board of Lantu Automobile lies in the unknown brand positioning, which makes users perceived its recognition and value. And hiring talents in marketing and services from the Dongfeng system, or a chance to open the predicament at the moment.

In early 2022, Lantu Automobile set the annual sales target of 46,000 units, but the completion rate in the first half of the year was only 14.95%. To this end, Lantu Automobile lowered its target to 31,000 vehicles at the middle of the year. Even so, the second half of Lan Tu has to sell at least 24,000 vehicles to achieve the goal.

With the pressure of sales, Lantu Automobile's time to adjust whether the executive team can work, it still needs further observation.

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