Gone rooting rural wisdom agriculture and rural areas

——The leaders of the Provincial Trademark Brand Association visited member units to open up agricultural technology

On the afternoon of July 14, Zhu Zenghui, President of the Hunan Trademark Brand Association, led the investigation team to visit Changsha Gongsong Agricultural Technology Co., Ltd. (hereinafter referred to as the development of agricultural technology) to understand the development of agricultural operations, and the declaration of the trademark of "pioneering agriculture" "The first batch of well -known brands in Hunan Province in 2022" visited on the spot and made suggestions for its brand strategy, marketing, communication and intellectual property protection and application. Hu Huxin, Secretary and Secretary -General of the Association's Party Branch, Feng Huibin, Li Weizhi, Zhang Ji, Zhang Ji, and the Assistant Assistant to the Association Liu Chao, the well -known brand review committee reviewers, accompanied the visit. Tang Guodu, Director of the Economic Development Office of the Orchard Town, Changsha County, Feng Guang, Party Secretary of the Huaguang Village Party Committee of Orchard Town, and Xia Donglin, general manager of the agricultural agriculture, warmly received the research team.

The development of agricultural technology was established in September 2016. It is a comprehensive enterprise integrating ecological rice production and crayfish breeding, scientific research, processing, sales, and logistics distribution. Since its establishment, the company has always adhered to the business philosophy of "rooting rural areas, smart agriculture, rural areas and rural areas", adheres to the company's culture of "people -oriented, technical, ecological and environmental protection, and sustainable development", creating a cultural tourism business card for the integration of one, two, and three industries. Drive the development of the global tourism in Huaguo Village.

In the afternoon of the same day, the research team visited the breeding base of agricultural technology at a high temperature, and then held a symposium. At the meeting, Xia Donglin introduced the company's brand intellectual property protection and operation status, the situation of brand strategy and brand marketing, communication, and future development plans.

Through in -depth understanding, Zhu Zenghui put forward the following suggestions on the brand building of agricultural technology: First, you can cooperate with the outstanding catering brands in the industry to jointly join forces and complement each other; second, the "flower fruit shrimp" brand can develop pre -packaged products The use of the Internet to make live broadcasts and goods, expand brand awareness and influence, and increase sales. Third, it can declare geographical signs and specify a series of professional group standards to enhance the industry's height and professionalism.

Brand experts such as Li Weizhi and Zhang Ji, members of the research team, suggested that agricultural technology is working hard to improve the breeding technology, attract people's work, and register the company's pattern trademarks in a timely manner, and lay out high -quality patents to prevent brand infringement.

Feng Guang, secretary of the party committee of Huaguo Village, expressed his sincere gratitude to the research team and his party to visit agricultural technology. He said that the demonstration of agricultural science and technology not only drives the collective economy of the village, but also attracts more young people to return to their hometowns to start a business. In the next step, we plan to integrate the forces of all parties through self -media platforms such as short videos, promote the implementation of rural revitalization strategies, and truly build Huaguo Village into beautiful villages and happy villages.

Manuscript Source: Hunan Trademark Brand Association

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