The taste bud industry chain under dual cycle!my country's prefabricated vegetable industry welcoming the opportunity period

China Well -off Network Exclusive Specialty

Text | "Well -off" · China Well -off reporter Yuan Shuai

At present, my country's prefabricated vegetable industry ushered in an unprecedented period of opportunity. It is necessary to integrate the resources of the prefabricated industry chain, accelerate the promotion of prefabricated vegetable companies to go global, build a global, high -level, and comprehensive display platform for prefabricated dishes to help build agricultural "dual cycles dual -cycle "New development pattern.

The local governments of the new track to increase the prefabricated vegetable industry are also a battle for the major cuisine in the prefabricated vegetable industry chain.

Prefabricated dishes are an important carrier of my country's big food concept. It is an important messenger for standardized agricultural products to participate in international trade and food cultural exchanges. It is also a useful practice to promote the global reduction of food waste and achieve carbon neutrality. Under the dual -cycle pattern, Song Juguo, deputy director of the Agricultural Trade Promotion Center of the Agricultural and Rural Ministry of Agriculture and Rural Affairs, believes that the current prefabricated vegetable industry has ushered in an unprecedented opportunity period. Establish a global, high -level, and comprehensive display platform to help build a new development pattern of "dual -cycle" in agriculture.

Internal circulation: Multi -local governments have increased the support for the industrial chain

The "2021 China Market Market Prospects and Investment Research Reports" shows that at present, the stock of my country's prefabricated vegetable market is about 300 billion yuan. If it is estimated at a compound growth rate of 20%per year, it is expected to grow to trillion yuan in the next 6 to 7 years. In the long run, the market is expected to achieve a scale of more than 3 trillion yuan. Facing the trillion industrial boom, Guangdong, Shandong, Jiangsu, Zhejiang, Sichuan and Chongqing and other regions have introduced the development policy of the prefabricated vegetable industry to actively build the "prefabricated capital", "100 billion industrial cluster" or "single champion enterprise".

Each local governments to increase the prefabricated vegetable industry are also a battle for the major cuisine in the prefabricated vegetable industry chain. In March of this year, Guangdong promoted the prefabricated dishes into a provincial key development industry, and issued the "Ten Measures for Accelerating the Police of the High -quality Development of the Prefabricated Cuisine Industry", proposed to build a system for the construction of prefabricated dishes quality and safety supervision to ensure the safety of prefabricated food and food. In early May, the first prefabricated vegetable industry park in the Greater Bay Area was built in Zhaoqing. The event site signed the first prefabricated vegetable industry fund agreement initiated by the local government in Guangdong Province with a scale of 1 billion yuan. industry. The Guangdong -Hong Kong -Macao Greater Bay Area (Zhaoqing Gaoyao) prefabricated vegetable industrial park with a total planned land is also included in the preliminary preparatory project of the Guangdong Provincial Key Construction in 2022 and entered into a major national construction project reserve.

After Guangdong Province issued the "Top Ten Measures for Accelerating the High -quality Development of the Prefabricated Cuisine Industry in Guangdong", Weifang City, Shandong Province could not sit still, and immediately issued the "Three -year Action Plan for the High -quality Development of the Prefabricated Cai Fang Industry (2022-2024)". Become the first city -level city to launch a strong guide to launching a strong action. The action plan clarified the goal of Weifang to build the "first city of the Chinese prefabrication industry", and plans to cultivate hundreds of billions of industries in the prefabricated vegetable industry in three years. And incorporate the prefabricated vegetable industry into the cultivation management of the key industry chain of Weifang City, strengthen the cultivation of new models and new formats, and effectively increase and improve new supply. At the same time, with the key links of production, supply, and sales, scientifically deploy raw material bases, characteristic parks, and professional platforms to cultivate the main type of chain and "specialized new" enterprise groups to avoid repeated construction and homogeneous competition. In addition, from June 10th to 25th, Shandong United ’s multiple e -commerce life service platforms launched the“ Shandong Pre -Made Cuisine Food Specialty Week ”e -commerce consumer activities. In response to this activity, Shandong Province will allocate 5 million yuan of special funds to issue consumer coupons, leveraging the platforms of various platforms to carry out the special promotion of "full reduction" and "discount".

Yang Shengquan, deputy director of the Anhui Provincial Department of Agriculture and Rural Affairs and a first -level inspector, said that the formation of the formation of the prefabricated vegetable industry is in line with the laws of economics and meets the needs of consumers. In the context of the severe and complex situation of the epidemic prevention and control, and the impact of the impact of the Russian and Ukraine conflict on agricultural food, the development of the prefabricated vegetable industry is broad. Anhui prefabricated vegetable industry is developing rapidly. "We have historical traditions, industrial foundations, scientific research conditions, and policy support."

The "Bashu Greece", known as the "Bashu Greece", has recently introduced documents such as "China's (Western) Prefabricated Capital Industrial Plan" and "Ten Measures for Supporting High -quality Development in the Prefabrication Industry". As a national key grain -producing area and a national commodity grain base, Liang Ping has formed a processing industry cluster for agricultural product processing industries such as rice, grapefruit, beans, bamboo, and ducks. The output value of agricultural products has achieved 20 billion yuan. Grade agricultural industrialized enterprises Zhang Duck and Municipal leading enterprise Qi Shuang Food, Chongchizer, and two beans.

Jiangsu is also continuously improving the prefabricated vegetable industry construction, and has released the nation's first group standard "Quality Evaluation Specifications for Prefabricated Dishes Points". In this regard, Zhou Dazhi, chairman of the Jiangsu Provincial Catering Service Standardization Technology Committee and senior chairman of the Provincial Catering Industry Association, said that Jiangsu's prefabricated dishes production and processing units should accelerate the development and results transformation of prefabricated dishes under the premise of making prefabricated dishes that meet the standards to meet New demand for people consumption has created a number of prefabricated dishes with influential dishes in the country and even the world. Cui Shiwang, deputy director of the Management Committee of the Dongtai Coastal Economic Zone in Jiangsu, also said that the development of the prefabricated vegetable industry in various places must combine the regional cuisine to restore the ingredients. To divide the cuisine, combine the dietary habits of various places, and can be standardized for cities with a large population population. At the same time, more restoration of the original taste of the ingredients and use less industrial condiments. Outer cycle: build a new field of bilateral cooperation

In recent years, the state proposes to integrate domestic and foreign trade, and the prefabricated vegetable industry is no exception. In response, Rong Weidong, vice president of the China Food and Livestock Import and Export Chamber of Commerce. Using the advantages of the internationalization channels of the Chamber of Commerce, the funds, technologies, standards and specifications required for the development of China's prefabricated vegetable industry will be in line with the international standard at the beginning. "

In terms of my country's prefabricated vegetable industry into the international cycle, relevant institutions from many countries have expressed their desires and needs to carry out more and closer cooperation. Doudou Shengtian, deputy president of the Japan Food and Chemical Newspaper, introduced, "China's prefabricated food and food industry is relatively slow. In early 2000, due to logistics and refrigeration technology, sales coverage was limited. Due to technological progress and logistics development, China's prefabricated vegetable industry in recent years has been in recent years. We can develop rapidly. We will work with the Chinese prefabricated vegetable industry alliance to contribute to the healthy and rapid development of the Chinese prefabricated food industry in the field of agricultural food in the two countries. "

Danish Agricultural and Food Commission's Chief Representative of the Representative Office of Shanghai said, "China's prefabricated dishes started late, but developed very quickly. At the same time, China has the world's largest and most developed middle -income groups. As people's demand for life facilitation is getting higher and higher, I believe that China's prefabricated vegetable industry will usher in a new development. Denmark is prefabricated in prefabrication. The vegetable industry has accumulated some experience. The Danish Crown Group, the second place in the global slaughtering and processing enterprise of meat products, is a member unit of the Danish Agricultural and Food Commission. Foods including laver. I hope to work with colleagues in the prefabricated vegetable industry to work hard for the healthy development of China's prefabricated vegetable industry. ","

Zhang Li, the chief representative of the German Agricultural Association, told a reporter from Xiaokang Magazine and China Well -off. The raw material products, so the majority of agricultural and animal husbandry companies have also joined to actively carry out the development of side -in -industry chains that integrate breeding, slaughtering, processing and sales. We believe that the prefabricated vegetable industry will promote the modern agriculture and food industry to the world The high -end industrial chain develops steadily. "

The German Agricultural Association is committed to scientific and technological progress of agriculture and food. It has a history of 130 years. It has office in 15 countries around the world and is committed to agricultural production cooperation. Zhang Li said, "The prefabricated vegetable industry chain has injected new forces into the scale of the aquaculture industry and the modern agricultural system, which also allows us to see new opportunities for Sino -German cooperation. New areas. The German Agricultural Association has a Chinese demonstration farm and cow demonstration base in more than ten provinces and regions in China. It is believed that the development of more standardized China's prefabricated vegetable industry will promote German invisible enterprises and German high -precision agricultural and animal husbandry companies The field of cooperation. "

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in early July 2022

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