"Digital Magnolia" homestay steward training plan: help rural women's employment income increase to enable rural cultural tourism high -quality development

A few days ago, the launching ceremony of the opening ceremony of the Luojia Mo Village and the "Digital Magnolia" B & B Training Plan for the "Digital Magnolia" B & B Course was held in Luojiamao Village, Weiyuan County, Dingxi City, Gansu Province. The event was directed by the Development and Guidance Department of the State Rural Revitalization Bureau. The Weiyuan County People's Government of Dingxi City, the China Rural Development Foundation (formerly China Poverty Alleviation Foundation), China Yangtze River Three Gorges Group Co., Ltd. and Zhejiang Ant Public Welfare Foundation were supported by public welfare support.

*The Ceremony of Luojia Mo Village in Baimei Village and the launching ceremony of the "Digital Magnolia" homestay steward training plan was held in Luojiamao Village, Weiyuan County, Dingxi City, Gansu Province

At the launching ceremony, Liu Xiaoshan, deputy director of the Development and Guidance Department of the State Rural Revitalization Bureau, spoke. Liu Sheng'an, deputy director of the Social Assistance Department of the State Rural Revitalization Bureau, and Zhang Bo, deputy general manager of the Three Gorges Energy Gansu Branch The village and rural tourism demonstration project opened the village. Shen Ting, general manager of the Ant Group's Sustainable Development Department, unveiled the training base of Weiyuan County for the "Digital Magnolia" B & B Training Plan.

*the opening ceremony

Weiyuan County Baimei Village · Luojiamao Village Project was jointly launched by the China Rural Development Foundation, Weiyuan County People's Government, and China Three Gorges Group in 2019. The construction content mainly involves the construction of boutique homestays, the construction of the visitor center, supporting infrastructure, and infrastructure, and infrastructure. Planning and compilation of the overall development planning of Luojiamao Village, the establishment of cultivation of collective economic organizations, the training of new professional farmers, activity operation and promotion, industrial planning and business support, and village public affairs activities organizations. The total investment of the project is 33 million yuan, of which 15 million yuan is donated by Changjiang Three Gorges Group Co., Ltd.

It is understood that the "Digital Magnolia" homestay steward training plan will support the training of 2,000 rural homestays this year, hold 80 related training, and participate in and support the China Rural Development Foundation and the Gansu Provincial Literary and Cultural Travel Department to carry out the first provincial homestay steward occupation occupation Standard construction, relying on the interactive products of hundreds of millions of users such as Ant New Village in Alipay, to enhance netizens' awareness of the occupation of the housekeeper, introduce more attention for the homestays of the housekeeper, and drive more customers.

*In the past, rural homestay steward training

Wang Jun, deputy secretary -general of the China Rural Development Foundation, said in an interview with the China Economic Times reporter that at present, the homestay has become a booster and important starting point for the revitalization of rural village. It is based on the hostel as the starting point that the rural sustainable revitalization and development. However, the revitalization of the countryside not only rely on the changes of hardware facilities, but also rely on people to change. In order to implement the decision -making and deployment of the Party Central Committee and the State Council on the revitalization of rural talents, so that rural homestay practitioners can master professional theoretical knowledge and service skills, standardize service standards, improve the comprehensive quality of rural housekeepers, and help people who are mainly rural women to obtain them. The opportunity to increase the income of local employment to promote the organic combination of the development of the rural tourism industry and the strategy of rural revitalization. The China Rural Development Foundation and the Zhejiang Ant Public Welfare Foundation jointly launched the "Digital Magnolia" homestay housekeeper training plan.

*In the past, rural homestay steward training

With the surge in customized tourism demand and the promotion of rural revitalization work, in recent years, my country's rural homestay industry has developed rapidly, and the scale of rural butler groups has increased rapidly, which is becoming an important way to expand employment. In June 2022, the Ministry of Human Resources and Social Security announced 18 new occupations to the society, and the "B & B Man" included it. However, there is still a large gap between the service capabilities and levels of the housekeeper in most rural areas in my country.

*18 new career information such as the Ministry of Human Resources and Social Security Publicity

Shen Ting, general manager of the Ant Group Sustainable Development Department, said in an interview with the China Economic Times reporter that women's equal development has always been an important public welfare concern for Ant Group. In order to support women's employment, the Ant Group launched the "Digital Magnolia" employment training plan, exploring a series of specific projects such as the "Rural Breast Butler Training Plan", "AI Doudou Plan" and "Special Support Program for Social Works in Townships and Township", and initially formed a set of sets of sets of sets of sets Differential employment assistance system. In 2021, the China Rural Development Foundation and the Zhejiang Ant Public Welfare Foundation launched the "Digital Magnolia" homestay housekeeper training plan to conduct free training for villagers who have worked for rural homestays or farmhouses within one year and are willing to engage in villagers in the rural tourism industry to rural homestay industry Develop and cultivate professional talents and help the high -quality development of the rural cultural tourism industry.

*Shen Ting, general manager of the Sustainable Development Department of the Ant Group, delivered a speech

The "Digital Magnolia" homestay steward training plan has participated in multiple parties. The China Rural Development Foundation and the Zhejiang Ant Public Welfare Foundation as a public welfare support unit are responsible for the support of project execution funds and the supervision and management of project execution. The China Rural Development Foundation Baimei Village and Overnight Project Department and the China Tourism Association's homestay inn and boutique hotel branch will lead the implementation of the implementation.

Shen Ting said that as a joint initiator, the Ant Public Welfare Foundation participated in the implementation process of the project, including but not limited to the consultation link of the annual capital budget and participating in training service providers. Supervise and control the development of training in various places to ensure that the training plan of the "digital Magnolia" homestay housekeeper is implemented.

For the sustainable development of the "digital Magnolia" homestay steward training plan in the future, Wang Jun said that first, we must do a good job of training, adhere to demand orientation, and ensure the training effect. Second, it will promote the preparation and approval of the industry and regional "B & B Manager Service Standards" as soon as possible. Third, the interaction and collaboration between government units, social groups, enterprises, universities, and experts will be widely carried out. Fourth, multi -level and diversified training methods will be adopted. At the same time, it will continue to enrich the training methods to carry out training activities such as theoretical teaching, practical exercises, study tourism exchanges, and skills competition. *In the past, rural homestay steward training

Shen Ting said that the Ant Public Welfare Foundation will continue to polish the training content with the China Rural Development Foundation, and promote relevant training to cover more places and benefit more people. At the same time, the China Rural Development Foundation, Industry Association, and expert resources will be jointly explored to promote the establishment and promotion of the professional standards of homestay housekeepers. In addition, it will fully use the influence of Alipay and other products of Ant Group to continue to create and spread the new professional image of the "rural homestay steward" to help promote the "Baimei Village" of the comprehensive demonstration project of rural revitalization.

"Baimei Village · Luojia Mo Village"

China Three Gorges Group donated construction through the China Rural Development Foundation, and jointly landed with the Weiyuan County People's Government

Baimei Village Suo Luojia Mo Village Project is located in Weiyuan County, Dingxi City, Gansu Province. It is donated to the China Three Gorges Group through the China Rural Development Foundation. Essence As a leading demonstration of the project, this project further promoted the comprehensive development of the rural rejuvenation of Weiyuan County, and played a good role in the innovation of the collective economy and common wealth system in the county. It will make full use of the advantages of local culture and ecological resources, carry out planning and design and transformation of villages that adapt to rural tourism in idle houses, create benchmarking demonstration homestay products, and drive regional industrial development. The project has completed construction and has a certain ability to receive.

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