Taiping Life Life Guangdong Branch Jia civilian: Combining the changes in market demand in the Greater Bay Area continues to optimize the exclusive product system of the Bay Area

Southern Finance All -Media Li Jingjing Guangzhou Report

"Taiping Life will adhere to the national strategy, with the help of policy dividends and corporate resources, combined with changes in market demand in the Greater Bay Area, continue to optimize the exclusive product system of the Greater Bay Area." The general manager, Jia Dumin, said at the Southern Finance International Forum -Insurance Cloud Summit (2022) round table dialogue "Deepening the Insurance Interconnection to help the development of the World Bay Area".

In February 2019, the "Outline of the Development Planning of the Guangdong -Hong Kong -Macao Greater Bay Area" was officially released, which clearly proposed that "supporting the cooperation of Guangdong -Hong Kong -Macao insurance institutions to develop innovative cross -border motor vehicle insurance and cross -border medical insurance products, providing convenience for cross -border insurance customers to facilitate the convenience Inheritance, survey, claims and other services ".

Since then, Guangdong's personal insurance industry has opened the road of exclusive health insurance reform and innovation in the Bay Area exclusive to the Greater Bay Area exclusive critical illness insurance and cross -border medical insurance in the Greater Bay Area.

It is understood that the exclusive health insurance in the Bay Area has obvious "Bay Area guarantee characteristics". Taking the more concerned cross -border medical insurance as an example, the product insurance design is closer to the mainstream of Hong Kong and Macao. The responsibility for expense reimbursement, and further covers the responsibility for medical treatment costs for medical treatment and treatment in overseas Hong Kong and Macao. In the treatment of some major diseases, the insured person enjoys the international medical arrangement at a more preferential rate and enjoyed the first time for the first time. The imported drug treatment plan has been widely recognized by the market.

Public data shows that as of the end of the first quarter of 2022, the Guangdong Banking and Insurance Regulatory Bureau had accumulated 5 cross -border medical insurance and 19 bay areas exclusive critical illness insurance. Among them, the two cross -border medical insurance and the two exclusive critical illness insurance that Taiping Life is on sale occupied more than 3 seats, which is pivotal.

In this regard, Jia Dumin said: "For a long time, China Taiping Insurance Group has attached great importance to the construction of the Guangdong -Hong Kong -Macao Greater Bay Area and actively promoted the innovation of health insurance in the Guangdong -Hong Kong -Macao Greater Bay Area. Dangerous product line. "

Among them, in terms of cross -border medical insurance, after the launch of the first domestic cross -border medical insurance in the Guangdong -Hong Kong -Macao Greater Bay Area in 2019, Taiping Life Insurance has combined more and more people from Hong Kong and Macao in Guangdong and Macao in Guangdong and Macao. In actual situation, in 2021, a "Taiping Super E guarantees of the medical insurance for the Guangdong -Hong Kong -Macao Greater Bay Area" tailored for residents of the Bay Area to further enhance the product guarantee and width of service. Since the launch of the product, Guangdong has accumulated nearly 6,000 customers in Guangdong, providing customers with a risk insurance of 60 billion yuan.

In terms of exclusive critical illness insurance in the Bay Area, Taiping Life's reference to the new definition of critical illness insurance and the incidence of diseases in the Greater Bay Area launched the Taiping Guangdong -Hong Kong -Macao Greater Bay Area for lifelong major illness insurance. In the end, strengthen the guarantee of severe malignant tumors, cover the full -cycle protection of the development of malignant tumors, and provide a maximum of three compensation. Since the listing of the product, Guangdong has accumulated more than 4,600 customers in Guangdong, providing customers with risk insurance 1.5 billion yuan.

In terms of cross -border services, Taiping Life has equipped the product exclusive domestic and overseas health management services, including setting up domestic medical services for online and offline online and offline, and providing convenient services such as medical treatment arrangements, emergency transportation, and direct expenses during the treatment of Hong Kong and Macao. Essence

Jia Dumin said that next, it will plan to upgrade the "Kang", "Nourish", and "Xing" service upgrade solutions in the second and third quarters to provide customers with exclusive health value services, immersive recreational services, and convenient for customers in the Greater Bay Area. Comfortable travel services and other projects to further improve the customer service experience.

Jia Minmin emphasized that Taiping Life will adhere to the docking of the national strategy, with the help of policy dividends and corporate resources, combined with changes in market demand in the Greater Bay Area, and continuously optimize the exclusive product system of the Greater Bay Area.

Among them, in terms of cross -border medical insurance, Taiping Life will continue to pay attention to the progress of new medical technology, new drugs, and new equipment applications, continuously upgrade cross -border medical insurance in the Greater Bay Area, and incorporate new treatment methods into the scope of guarantee. In terms of cross -border critical illness insurance, Taiping Life has been listed on July 1, 2022, and has been listed on the new Dagua area exclusive critical illness insurance -Taiping Fulu Yuxi Cantonese, Hong Kong, Macao Greater Bay Area Lifetime Disease Insurance, this product is more than The previous products increased the liability for mild protection and adopted the two modules of "basic responsibility+optional responsibility", which improved the flexibility and accuracy of responsibility. In addition, it also provided additional guarantee of specific critical illness in the Greater Bay Area, which is even more highlighted. Public guarantee characteristics in the Bay Area.

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