Zhang Xiaoquan's kitchen knife was broken again, this time because of chopped chicken legs ...
Author:Kitchen human Time:2022.07.20
Hello everyone, I am Xiao Feiliang.
The hottest brand these days is Zhang Xiaoquan.
Of course, this "fire" is not a good thing.
A few days ago, there was a consumer in Guangzhou. When she used Zhang Xiaoquan's kitchen knife to pat the garlic, a "snap" sounded, and the kitchen knife broke.
The kitchen knife you bought is not good, you must find customer service.
Unexpectedly, the customer service would make her feel colder: "The kitchen knife can't shoot garlic."
Some reporters specifically asked Zhang Xiaoquan’s customer service, and the answer was:
Their knives cannot be used to shoot garlic ...
Picture source: Jimu News
After this incident burst out, netizens said that it was very incomprehensible:
"Don't shoot garlic, do you want to hear what you are talking about?"
And isn't your family a history of hundreds of years? Can't you shoot garlic?
After Zhang Xiaoquan turned over.
Other knife brands have kept up with this hotspot, and the anchors of the fishing fish have gathered in their spirits.
For example, Wang Mazi's anchor, 24 hours continuously shooting garlic in the live broadcast room. I heard that the people in their company had eaten garlic eggplant for three days:
Supor Culture changed the product selling point overnight. This year, you can shoot garlic to be a hard currency:
The live broadcast room of the eighteen son is even more heavy.
The anchor took a kitchen knife to shoot stones, shocked the audience for 10,000 years:
Lugo even moved the wood over, and used the kitchen knife as a firewood knife ...
It can be seen that they really want to take this wave of hot spots:
In contrast, the live broadcast room of Zhang Xiaoquan is not optimistic.
However, I still call for it again. Do n’t rush to the anchor. After all, they are also workers, and the kitchen knife is not done by them:
Although the situation is not optimistic, at this time, there are still many people who can understand Zhang Xiaoquan.
They said that the advantages of general high -hardness knife lies in sharpness, but its knife will be relatively crispy, and it is really easy to break when shooting a few times.
Like Guangzhou, a consumer, uses a kitchen knife with high hardness, which is likely to be broken.
As early as 2019, Shuangli also had a far -sighted shot of garlic.
It's just that because this brand is from Germany, it is also true that we don't understand that our kitchen can be regarded.
Therefore, things are not big.
But Koizumi, you are different, dear, you are the old Chinese name, you have to consider the use scene, right?
Originally, there were indeed many people standing on Zhang Xiaoquan.
After all, the reason why customer service and some netizens explained in fact, there are actually some reason.
But what happened later made Zhang Xiaoxuan's passerby completely defeated.
The first was the past remarks of General Manager Zhang Xiaoquan, which was turned over by netizens.
He said that we have studied cutting vegetables for decades, which is actually wrong. Oh, you see chef Michelin, so you don’t cut it like this ...
The cutting method of chef Michelin is called YYDS.
People are cut thin and fast, what about us, thick and slow:
In the end, he did not forget that Zhang Xiaoquan's kitchen knife was designed to educate consumers.
Words are full of confidence and pride:
This interview is like adding a spoonful of oil to the hot pot, which instantly detonates the anger of netizens.
You say that you can do it to Michelin, and you still reverse what is going on at our traditional sword?
Besides, Zhang Xiaoquan was established as a time -honored name that was founded in 1628. Michelin did not know where it was when opening the store.
Why do you still need to learn Michelin's knife? Intersection
The funny thing is that the general manager's talk about this time was wrong.
First of all, he was beaten by a chef Michelin:
Secondly, in Zhang Jiawei's public account "The place where Zhang Jiawei wrote", he also shared a GIF:
The chef who patted garlic in the moving picture is called Jacques Pépin.
As an 87 -year -old chef, he has been Dai Gaulle's private chef, has released more than thirty recipes, and taught cooking art at the University of Boston, and won the French Medal of Honor.
But people also shoot garlic:
The hell chef Gordon Ramzi also used the Chinese knife method to cut the onion:
Therefore, the general manager of Zhang Xiaoquan stepped on one hand and deliberately degraded our traditional knife method, which was obviously untenable.
Although the manager apologizes, it does not restore Zhang Xiaoquan's reputation.
I checked it. The interview of the manager above was indeed not recently said.
But no matter when you say it, it is not suitable, and you will step on the thunder.
As soon as the general manager came out of an apology, Zhang Xiaoquan's public relations again dedicated a wave of anti -sky operations:
They are going to develop one, which can be carried on the knife that can be shot specifically ...
Let me tell you the maternal word behind the news of "ready to develop garlic knife":
Zhang Xiaoquan's knife, except for this garlic knife, can't shoot garlic; if you want to shoot garlic, you have to buy this knife to shoot. It can be seen that the technical force of Zhang Xiaoquan's research and development department is weak.
I do n’t know how to evaluate, I can only say that this wave of speeches should be topped.
Then yesterday, Zhang Xiaoquan's kitchen knife was broken.
This time is not garlic, chicken legs.
It's not shot, but chopped.
At that time, when the consumer chopped the chicken, the kitchen knife suddenly broke, and the knife flew out instantly, and the situation was very dangerous.
However, according to Zhang Xiaoquan's new regulations, the consumer should be able to change the new knife.
Just yesterday, Zhang Xiaoquan announced a "cutting knife convening order", saying that the knife that had a knife accident in 5 years, Zhang Xiaoquan will reissue new knives according to similar models and values. Although it is bad if it is broken, isn't it normal?
Suddenly, is it a bit of marketing in a cut -off order?
And the knife was broken, do you dare to continue using their knife? I'm hard to say ...
Some little friends are going to ask:
Isn't Zhang Xiaoquan doing scissors? Why did you go to a kitchen now?
It makes sense, the kitchen knife is also a knife, this is nothing.
But Zhang Xiaoquan's cross -border in recent years has indeed been a bit big.
For example, they will sell rice cookers:
Go to sell shaver:
In contrast, Zhang Xiaoquan's enthusiasm for developing and development seems to be less than cross -border.
In 2021, Zhang Xiaoquan's marketing expenses reached more than five times the investment in R & D, which was equivalent to the money for research and development to promote:
The source see watermark
Zhang Xiaoquan, who has focused on marketing and lighting and cross -border light quality, is probably expected.
I just hope that they can have snacks, but don't let this century -old brand be planted in the hands of these people.
- END -
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