High -quality development and reputation value management of the financial industry -when it was published in the "2022 China Financial Institutional Value List" was released

"Financial Expo · Fortune" magazine and Professor Wu Jingmei Professor Wu Jingmei Credit Management Studio have jointly jointly explained the "2022 China Financial Institution Reputation Value List". Establish a set of scientific reputation value evaluation methods, continue to observe and track changes in the reputation value of financial institutions, show the market more comprehensive reputation information, and promote the improvement of the reputation value of the entire financial industry.

○ Text/Editorial Department of this journal

Professor Wu Jingmei Professor Credit Management Studio

In the current complex and changeable internal and external economic environment, reputation is a solid force that supports the long -term sustainable development of enterprises. It is a comprehensive assessment of the extensive interests of the past behavior and ability. Essence Credit is an important part of reputation. The inherent value elements of reputation capital and credit capital are highly correlated, and the prevention of credit risk and the level of reputation value management often have mutual promotion.

Financial institutions carry out efficient reputation value management and maintain sufficient reputation capital, which can fully reflect the characteristics of excellent enterprises. In the process of development, financial institutions adhere to integrity, promise, fairness, and fairness, actively assume social responsibility, practice new development concepts of innovation, coordination, green, openness, and sharing, implement scientific and technological empowerment, support green and low -carbon cycle development. Serving the overall situation of the real economy and promoting the realization of common prosperity and sharing development dividends, this is not only conducive to the development of financial institutions itself, but also to promote the development of the financial industry.

Because of this, the evaluation of the reputation value of professional authority in financial institutions is also in line with the concept of promoting the high -quality development of the financial industry.

Reputation is a value

What is reputation?

In a broad sense, reputation is the evaluation of spread. Specifically, it is the social recognition brought by a subject in the process of internal and external discussions and dissemination. The reputation is attributable to the object of being evaluated and spread, that is, the main body of reputation.

In terms of connotation and essence, reputation is a value, because the internal and external evaluation and dissemination of the reputation and reputation value brought by the reputation subject. There are less reputation value, which is positive and negative. The uncertainty of reputation value forms reputation risk. Therefore, fundamental speaking, reputation value and reputation risk are a natural pair, reputation risk is a manifestation, reputation value is the core, and the two are co -owned by the tables and inside. The reputation risk ultimately reflects the reputation value.

The reputation is very extensive. From the perspective of corporate reputation, it mainly involves the three dimensions of corporate operation and management, social activities, and economic activities. A lot of content, reputation of word of mouth, product quality, service level, corporate culture, social responsibility, compliance level, media relationship, transaction ability, and credit level.

Each formation can express the reputation of the reputation body, which can become a narrow reputation. For example, people often talk about that companies A do not talk about reputation, which is the reputation of enterprise A in terms of credit. People evaluate and disseminate the reputation of enterprises A. The actual content is about the credit level of enterprises A, expressing the degree of recognition of enterprise A's credit, mainly affecting those subjects who want to deal with A company, they need to consider their credit level The decision -making. For another example, whether the level of enterprise A complies with the rules is whether it is often violated with public order and good customs, or violated administrative management regulations. This is a reputation of an enterprise in compliance.

Regulatory requirements and reputation management under industry guidance

In recent years, regulatory authorities and industry organizations have issued relevant documents to guide industry institutions to strengthen reputation risk management and effectively prevent response to reputation risks in accordance with the actual development of my country's financial industry.

In February 2021, the CBRC issued the "Measures for the Management of Reputation Risk Management of Bank Insurance Insurance (Trial)". For the first time, the reputation risk management of commercial banks should follow the four basic principles of "forward -looking, matching, full coverage, and effectiveness", and require banks to require banks Insurance institutions engaged in pre -evaluation, risk monitoring, hierarchical research, response disposal, information reporting, assessment accountability, assessment summary and other links to establish a full -process reputation risk management system.

In October 2021, the China Securities Industry Association issued the "Guidelines for the Reputation Risk Management of Securities Company", which clarified the four basic principles that the reputation risk management of securities companies should follow, that is, the whole process, prevention first, prudent management, rapid response, and responding, and and responding quickly, and responding quickly, and responding quickly, and responding quickly, and responding quickly, and responding quickly, and responding quickly, and responding quickly, and responding quickly, and responding quickly. It is required that securities companies should establish a reputation risk management system and mechanism, actively and effectively identify, evaluate, control, monitor, monitor, respond and report reputation risks, and minimize and reduce the loss and negative of reputation incidents to the company and the stakeholders and the industry. influences.

In June 2022, following the implementation of reputation risk management after banks, insurance, and securities firms, the China Securities Investment Fund Industry Association officially issued the "Fund Management Corporation's Reputation Risk Management Guidelines (Trial)", requiring fund companies to include reputation risk management into comprehensive risk management System, establish and improve the framework of reputation risk management organization, and follow the five basic principles of comprehensive, prudential, timely effectiveness, matching, and forward -looking, and efficiently carry out reputation risk management work, and strengthen reputation risk prevention.

The accumulation and restoration of corporate reputation is not achieved overnight, and long -term continuous management is required. Traditional financial data assessment also often ignores reputation value and cannot show this important stealth capital. Therefore, financial institutions should adopt more scientific management methods, focus on strengthening reputation risk management, strengthen the role of corporate governance in reputation risk management, improve the complete process system of reputation and risk governance, and strengthen the normal construction system. To do a good job of accumulation of reputation capital, strive to repair, maintain, and improve their reputation, and achieve the goal of promoting high -quality development of themselves and the industry. Under strict supervision trend, financial institutions should adopt more scientific management methods, focus on strengthening reputation risk management, strengthen corporate governance's role in reputation risk management, improve and improve reputation risk governance structure, complete process system system and normalization construction It has a targeted accumulation of reputation capital, strive to repair, maintain, and improve its reputation, and achieve the goal of promoting high -quality development of itself and the industry.

Strong and strong, launch the financial institution's reputation value list

At present, my country has not carried out a wide range of evaluation practices for corporate reputation, and foreign countries have begun to explore the reputation of corporate reputation since the end of the 20th century. The US "Fortune" magazine has announced the "most popular company in the world" since 1997. In 1999, the US Institute of Reputation started the evaluation of the reputation quotient (RQ), and the "best reputation enterprise in the United States" was released in the Wall Street Magazine.

The "Financial Expo · Fortune" magazine and Professor Wu Jingmei Professor Wu Jingmei Credit Management Studio have jointly united to release the "2022 Chinese Financial Institution Reputation Value List", which is to creatively explore the evaluation of the reputation value of my country's financial institutions. Starting from an angle, combine theory with practice, through establishing a set of scientific reputation value evaluation methods, continuously observe and track the reputation of financial institutions, and show the market more comprehensive reputation information.

It is worth mentioning that the "Professor Wu Jingmei Professor Credit Management Studio" founded by the authoritative experts in my country's credit field and a professor of Renmin University of China. In recent years, it is committed to strengthening the in -depth integration of credit management theory and practice. Carrying out credit theory research, policy research, method path research, evaluation model research and development, application system design, special innovation exploration, etc., have been more than 10 national ministries and commissions, more than 30 cities and regions, 4 national associations, 9 large -scale large -scale, 9 large -scale large -scale, 9 large -scale large -scale, 9 large -scale large -scale, 9 large -scale large -scale large -scale large -scale large -scale State -owned enterprises and well -known Internet companies provide services. Professional theoretical knowledge background and rich practical evaluation experience have laid a solid foundation for the launch of the "2022 China Financial Institution Reputation Value List".

We believe that the launch of this list will effectively fill the blank of domestic reputation value evaluation, help financial institutions to establish a good reputation management concept, provide valuable reference for financial institutions, industry associations, and regulators, and promote the high -quality development of the financial industry.

Innovation and highlights of the list

The research on the "2022 China Financial Institution Reputation Value" is based on the national conditions of China. Based on the theory of reputation research at home and abroad, the model ideas and experience of the international reputation evaluation are absorbed. With reference to the self -discipline issued by policies and regulations formulated by the state regulatory authorities and industry organizations The rules are combined with the actual requirements of my country's financial institutions and the development of public opinion. At the same time, this list tried a series of innovations to evaluate the reputation of traditional enterprises. From the start of reputation capital attributes, combined with the research and practical results of the credit field created a new reputation value evaluation idea, established the reputation of China's financial institutions for my country's financial institutions. Special data pool and indicator system of value.

● The concept of "reputation value" is proposed for the first time

Based on the theory of reputation capital attributes in this list, the concept of "reputation value" is proposed for the first time. Professor Charles Fombrun in New York University proposed the concept of "reputational" for the first time in 1996. Reputation is a kind of capital that can create value, and "reputation value" is the value -added of corporate value brought by reputation capital, which contains intangible value and tangible value. This value -added effectiveness of reputation capital is the main reason why corporate reputation is valued by corporate managers, and it is also the core of the attention of corporate reputation evaluation.

● Use credit theory support

The three -dimensional credit theory proposes that the essence of credit is the capital of trust. The value of credit capital is comprehensively judged by regulators, partners, customers, public media, etc. Involving the basic integrity of the subject, the compliance of social activities, and the practice of economic activities. The design of the indicator system of this list considers the relationship between reputation capital and credit capital. Based on the three-dimensional credit theory and credit capital theory, it is a reference for the Folrun-Harris corporate reputation and business number evaluation framework based on traditional reputation theory. The quantitative model of credit capital has added the concept of credit evaluation and credit risk management, introduced the dimension of credit data to enrich reputation value evaluation, and expand the scope of the application of evaluation results.

● Tightly combine my country's regulatory requirements

This list integrates the regulatory documents of the reputation of my country's financial industry into the evaluation indicators of the reputation value of the enterprise, and make a reference for establishing a unified reputation management mechanism framework for the industry, which is conducive to promoting the implementation of my country's financial enterprise reputation management system. The result is more in line with the actual situation of our country. ● Incorporate ESG (ENVIRONMENTAL, Social, Governance) concept

In the reputation value evaluation system of this list, the latest views on corporate social responsibility have been absorbed, and it is in line with the requirements of financial regulatory agencies in the world to perform social responsibilities in enterprises. Corporate reputation is closely related to the performance of corporate social responsibility. Enterprises attach importance to the implementation of environmental and social responsibilities can promote the realization of green development and sustainable development goals, enhance social benefits and economic benefits, and strengthen competitive advantages. ESG is the latest development achievement of social responsibility concepts. It has attracted much attention in the international community. ESG management is an important part of corporate reputation management. Incorporating financial institutions ESG performance into reputation value evaluation indicators also reflects the characteristics of this evaluation and the times. Essence

The scientific nature of the evaluation system

The design of the reputation value evaluation system of financial institutions this time strictly follows the principles of science, practicality, forward -looking, and comprehensiveness. The indicators are supported by reputation and credit theory, referring to reputation evaluation practice and national standards. The latest more than a hundred objective data of the official website of the department, the official website of the financial institution, and the mainstream media; the evaluation standards are based on industry standards, expert opinions, government regulatory requirements, research documents, and international practices. A variety of measurement methods such as hierarchical analysis methods automatically calculate the evaluation results, and try to achieve comprehensive measurement and accurate portrayal of financial institutions' reputation from the whole to various parts.

Specifically, the reputation value evaluation system of financial institutions is six dimensions of reputation risk management mechanism, brand value, ESG, financial performance, corporate governance, and compliance performance. Reflecting the reputation value of financial institutions to guide financial institutions to improve the level of reputation risk management, to help financial institutions to improve their reputation risk management mechanism, effectively prevent and resolve reputation risks, focus on improving the value of reputation, promote the high -quality development of the financial industry, maintain financial stability and stability and financial stability and stability and financial stability and financial stability and stability Market confidence.

The maintenance of reputation risk management mechanisms in FIG. 1, through evaluation of the organizational structure, institutional construction, full process mechanism construction, platform construction, and normalized management measures, which reflects the comprehensive of enterprise response and disposal of reputation risk risk. ability. The indicator of this dimension sets the requirements of the relevant policy documents, and the evaluation results can provide reference for the regulatory authorities to understand the level of reputation risk management of financial institutions and allocate supervision resources.

The brand value dimension mainly consumes the situation of the industry status, innovation capabilities, and customer feedback of financial institutions. It reflects the brand image of financial institutions relying on product and service quality, and technical advantages. Important reflection of market competitiveness.

ESG dimension expresses the performance of social responsibility during the operation of financial institutions. The content includes the construction of mechanisms related to environmental protection and effectively implementing, incorporating the ESG concept into the company's strategic planning and daily management, focusing on and maintaining the rights of stakeholders. This dimension represents a higher level of value to create value in financial institutions and is a manifestation of its long -term sustainable development capabilities.

Financial performance dimension examines the profitability, debt repayment, and growth trend of financial institutions. Financial performance is an important objective indicator of the reputation value evaluation of financial institutions. Good financial performance can show the ability of financial institutions to resist risks, help maintain the image of stable development of financial institutions, and enhance the confidence of investors and the public.

The company's governance dimension mainly evaluates the overall level of internal management such as the governance structure, internal control, executives and shareholders' quality, and information disclosure of financial institutions. It can show the leadership structure, professional management capabilities and development prospects of financial institutions.

The dimension of compliance performance evaluates its compliance performance from whether financial institutions are subject to administrative punishment, adverse credit behavior, and entering blacklist. The evaluation criteria for reputation value compliance performance need to meet my country's institutional environment and regulatory requirements. This is also one of the important reasons for the need for foreign reputation evaluation models to be suitable for my country's evaluation needs. The record and evaluation of the compliance of financial institutions in my country's public credit system is actually the storage, sharing, and application of financial institutions' reputation related data. The use of these data can be used to effectively overcome the asymmetry of information, and more comprehensive and accurately reflect the level of financial institution's reputation.

From the list, the current status of the reputation value of my country's financial institutions

This evaluation covers all domestic listed financial institutions that are classified as banks, securities, and insurance, including A shares and H shares. On the whole, the supervisory authorities 'guidance of the reputation of financial institutions has been systematic and has strong operability, which has laid a good foundation for financial institutions' reputation management. Listing financial institutions generally pay more attention to their reputation management, and most institutions can actively manage and disclose relevant information. At the same time, different types of institutions in the financial industry have certain differences in many aspects such as product types, service objects, business models, and regulatory requirements. Therefore, the evaluation results of this list are classified and displayed according to the sub -industry of financial institutions. It is divided into three lists: banks, securities and insurance institutions, and shows the ranking of TOP20, TOP20 and TOP5 respectively. From the perspective of different types of financial institutions on the first -level indicators, in terms of ESG, bank institutions are generally better. This may be due to the high degree of importance of regulatory authorities and institutions themselves and the good ESG report disclosure. In terms of compliance performance, the performance of securities institutions is good, indicating that the securities institutions generally pay great attention to their own compliance operating issues. In terms of brand value, insurance and banking institutions are slightly better than securities institutions, which is related to the institution's own management level and factors such as products, services, technology, and development prospects of different industries. In terms of reputation risk management mechanism, the overall performance of various institutions is relatively balanced, and the awareness of the reputation risk management of financial institutions has generally enhanced. It has incorporated reputation risk into the comprehensive risk management system. The management measures have achieved certain results.

Among the banks' listing institutions, there are 6 large state -owned commercial banks, 9 national joint -stock commercial banks, and 5 cities, accounting for 30%, 45%and 25%. The top five, which reflects that large banks have strong ability to maintain corporate reputation due to the advantages of capital, technology, personnel, and location. In terms of brand value and ESG, most state -owned commercial banks and national joint -stock commercial banks are better than other institutions, which reflects the positive impact of factors such as management awareness, management level, scale, etc. The scale sometimes has some negative effects, such as the increase in difficulty in compliance management. Therefore, in terms of compliance performance, small and medium -sized banks are slightly better than large banks. This may be due to the large number of large bank branches and large number of employees. big.

In the securities listing institutions, although some companies have performed well in financial performance, there are weak links in reputation risk management, social responsibility performance, and information disclosure, which has a certain impact on the comprehensive ranking. Some small securities companies have a strong awareness of reputation and risk management, paying high attention to reputation management, but there is still room for improvement in management capabilities and management effects.

In the insurance -listing institutions, large insurance companies have performed relatively balanced performance, and there is no obvious shortcomings in the composition of reputation value. From the perspective of the overall industry, some insurance companies need to be further improved in reputation risk management mechanisms. They can explore organic combination with the supervision requirements with industry characteristics, business development, and company's risk management system.

In summary, financial institutions can in the future through deepening their understanding of reputation value, enhance the importance of reputation management, improve the reputation risk management mechanism, improve the efficiency of reputation risk management, continue to improve the quality of products and services, focus on compliance operations, and focus on compliance operations. Actively bear social responsibility and strengthen the healthy communication with related stakeholders. The maintenance of corporate reputation needs to be persistent. We believe that through long -term and unremitting efforts, all types of financial institutions will continue to improve their reputation value and actively maintain and shape my country's financial industry's good reputation at home and abroad.

Special Note:

This list is for reference only. It does not include the author's securities price rise and fall on the list or the certainty of the market trend of the list of the list. The list should not be used as an investment proposal.

The final interpretation right of this list is owned by the publisher.

- END -