Mario boarded the big screen. Why did the game giants running towards the film market?

Speaking of Nintendo, the world's most well -known game manufacturer, it brings to the outside world, in addition to the endless game planning creativity, it will undoubtedly count the "conservative" business strategy. The Legend of Zelda, Mario, and Dalongri, counting Nintendo's work for many years, in addition to the appearance of games and co -branded packages, it seems that they rarely see their figures in the movie.

But in the past two days, this game industry giant has a new move of cross -border, and has taken its own old business and tried to expand its territory in the movie. On July 14, Nintendo announced the plan to acquire Japan's CG company Dynamo Piction and renamed it "Nintendo Pictures" (Nintendo Films) in order to use Nintendo IP to develop visual content.

Although this game company strategy based on IP development film and television dramas is more common: such as before, Sony behind PlayStation is also ready to use its huge video game IP library to develop games. However, in addition to injecting new vitality into a stable market, the "giant crocodile involved in the game industry" itself also brings a certain inspiration to the public and is worthy of in -depth thinking.

Cross -border investment movies are given more entertainment attributes

Games and movies -in the past, they were often imagined by the public as two parallel lines that did not intersection and each occupied different tracks. However, in the past two years, Blizzard, Kapong, Ubisoft, Sony and other game industry head companies have also begun to participate in the industry chain of "game adaptation movie".

Although many games such as "Biochemical Crisis" and "Final Fantasy" have not yet achieved good box office results, investors' successive cross -border investment allows the film's art form to see new possibilities. The surface of the movie and the game is very different, but the root causes are pursuing the same kernel -let the audience experience the experience.

The difference is that the film rely on the self -reaching theory of the storyline and the development of the plot to be controlled by the director. The audience exists as a witness. The options achieve different game endings. Players experience the game as a witness. Its entertainment nature is stronger and pursued more pure sensory experience.

The intervention of the game industry has given the movie more entertainment attributes. In this regard, the cross -border film industry such as Nintendo has a natural advantage: after all, innovation is the basis of the vitality of the game, which is reflected in the movie logic. Blessing is more breakthrough than traditional movies. At the same time, the audience had a preliminary understanding of the characterization of the characters, and it was open to story creation.

The film is extremely inclusive and allows diversified expression. Whether it is a thoughtful actual subject matter or a hearty action blockbuster, different films have different emotional value for the audience. As a unique needs that run through human life, "entertainment" can also be further satisfied in the process of watching the game adaptation movie.

IP value -added adaptation work is out of the fan direction

For global fans, watching movies has become more and more entertainment. As long as you can tell a story, the audience is naturally willing to pay. In the past, when the public talked about the film and television drama and animation IP, it was bound to be put on the title of "fan direction", but this momentum is quietly changing: in 2020, the "Infinite Train of the Blade of Ghost Destroyer" Japanese box office reached 324 100 million yen. More than 31.68 billion yen in "Thousands of Thousands of Thousands", ranking the top of the domestic movie box office in Japan. Although Japan has always had a deep foundation of anime fans, behind the phenomenal explosion box office incident, the popular film market must be improved by the recognition of IP adaptation.

Looking at the country again, before 2019, domestic audiences' impression of animation films still stays at the "child supply" level (that is, film and television works suitable for children), the popular market's attitude towards animation IP and novel adaptation movies, but "Where is which which which The emergence of two pioneering films, two pioneering films of the devil of the magic boy, greatly subverted this understanding. Starting from these two works, the animation IP movie officially broke away from the threshold of "children's works" and moved towards the real family love, and the adaptation of science fiction adaptations became an important part of the industry. The popularity of the adaptation of the work also made the practitioners realize that IP determines the lower limit of the movie box office, but it is by no means the upper limit.

After the market wind direction is changed, creating an IP universe is no longer the unique secret of Marvel and Disney. Nintendo's cross -border behavior also cater to this wave of film markets, and plans to make early IP realization. It is reported that Nintendo has now cooperated with Universal Pictures's IllumInation Studio Studio to release an animated film based on the Super Mario Brothers in April 2023. The effectiveness of heavyweight game IP has not been known, but after experiencing the re -valuation of the market, IP adaptation will become the future lighting of the film industry.

The future prospects of big coffees to join the film industry are available

As one of the three giants of the video game industry, Nintendo has always focused on the landscape of video games compared to the other two companies (Microsoft and Sony). The move of this cross -border involved in the field of film and television just reflects the long -term optimistic of this "conservative" game industry leader about the future prospects of the film industry. Despite certain setbacks and blows due to the epidemic, the survival and development of the film industry still has a great guarantee. With the improvement of the epidemic, the profitability of the cinema line was repaired after the new film was released, and the audience's enthusiasm for watching the movie was re -stimulated.

The original intention of Nintendo's cross -border film industry is to expand its influence in the field of popular film and television with the form of game adaptation of movies. In this way, the film industry can also rely on the popularity and influence of the game to become a new consumption position for players. Faced with the pouring in the huge user group of players, the potential consumption willingness of the film market has been improved. IP co -branded products and in -game movie movie viewing activities have been promoted ... These measures have ushered in the movie theaters to usher in new audiences, and they have also expanded new ways to return the cinema.

From the perspective of the global development trend, with the continuous innovation of technological means such as VR, AR, and Yuan Universe, the influence of the game in the future entertainment industry will continue to increase. And Nintendo's cross -border move not only brings convenience to the popular market penetration of the game, but also transports a new vitality for the movie with a strong and inclusive mass art form.

(Source of the title: Ivey Movie Gallery, the graphic has nothing to do)

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