Knowledge paradigm and theoretical construction

The "Innovation Research Series of Modern Communication System" edited by Professor Hu Zhengrong has recently published and issued by Social Science Literature Publishing House. The series include "New Vision of International Communication: Theory, History and System" (Zhao Yuezhi, etc.), "Research on the Chinese Modern Communication System under the New Trend of International Communication" (Hu Zhengrong, etc.), "Chinese Media to the World" (Hu Zhifeng, Liu Jun), "Research from Power to Effective -International Communication Power Construction" (Chen Xingxin, etc.), "National and Internet Media Domains: Sovereignty, Governance and Development of Global Digital Communication Age" (Hong Yu) Monaste, based on the "two overall situations", based on the perspective of integration and development and multi -dimensional historical analysis, the construction of the modern communication system is placed in the international structure and world information dissemination order and the context of the great rejuvenation of the Chinese nation. Public opinion guides the new pattern and major practical needs brought about by China's rise, and is committed to constructing international communication knowledge paradigms that transcend Western centralism and simple dual theory, and explore the strategy, approach, and methods of exploring the construction of China's modern communication system.

Based on the perspective of multidimensional historical analysis and integration development

In terms of concept, the book strives to break through a single linear historical concept and "civilization level theory", break through the country -centric leading analysis model, grasp the international communication dynamics in the double analysis framework of the country and class, emphasize that within the country and between the country The combination of social forces will then criticize the national logic of the nation and national, forming a multi -dimensional historical perspective of historical, associated, dynamic and political. At the level of knowledge / power, emphasize diverse dialogue, interaction and integration. On the research framework, the boundaries of international communication, regional communication, and national dissemination, and external communication and internal communication analyzed the process and power mechanism of the changes in systems and concepts of China and the world's modern communication system.

Grasp the relationship between international communication and international political and economic systems. Analyze the historical relationship between international communication and socialism and modern capitalism. In the dynamic and historical process of interconnected, we grasp the development of international communication, position the modern Chinese communication system, and form an analysis framework for interdisciplinary and integration. At the same time, based on the practice of China's Internet, explores the external constraints, internal appeal and role composition faced by the country as the main body, the subject of the communication, and the subject of the action subject, and then the newly opened a new and differential interpretation of the global digital communication era. frame.

Strengthen the top -level design

The editor believes that China's modern communication system should be a integration and development system that "returns to politics" and de -media centerism to achieve the most extensive democratic communication practice. This system is based on the premise of new development concepts, independence, revolutionary traditions, and internationalism. It is based on the concept of media integration and the concept of "great communication" led by new traditional media. The party management media and the mass line are core, forming a media integration, internal and external integration, and three -dimensional communication system.

First, the construction of media integration needs to strengthen the information of the media system in technology, and build the production process and ecosystem in the industry. In the system, it is necessary to restructuring the organization and innovation system based on the integrated development path. Secondly, the construction of the communication system of internal and external integration must not only strengthen the top -level design to integrate internal and external communication, and spread the core value of China to promote the integration of knowledge and deeds; it is also necessary to establish user thinking to achieve precise communication and build a national communication system with internal and external integration. Third, the three -dimensional and diverse communication system mainly includes three subsystems: the communication system that promotes the communication system of political mutual trust, the communication system for the mutual benefit of economic and trade, and the communication system that promotes cultural exchanges.

Innovation international communication paradigm

The construction of the modern communication system in China not only has its own international communication, especially the improvement of international discourse rights, but also affects the world's international communication system.

First of all, improving China's international communication power is the core goal of the construction of the modern communication system, and international communication is the organic whole of international communication capabilities and effectiveness. The starting point of international communication is the construction of international communication capabilities. The ending point is the construction of international communication. The right to speak is not only the core of the effectiveness of international communication, but also has become a core issue in the field of international politics and diplomatic. The right to speak is also the predicament of the current Chinese media. The key to improving the international voice of Chinese media is to achieve four leaps in four aspects: from the leap from "hard identity" to "soft identity" to spread the main identity or image of the main body or image, from one yuan to diversified, from the official to the people, from the government to the industry From the transformation from mission to professional, create a diverse identity and image, multi -subject, division area, and on -demand transmission; the demand from pure propaganda to true communication leaps, from the demands dominated by a single publicity goal, gradually moved to the goal of communication as the goal as the target as the target. Leaded demands; cross -crossing channels of multi -means, create diversified communication channels in the era of all media, constantly explore market industrial channels in international communication, and at the same time improve the coverage and penetration of communication, and spread the image of China in depth; From a single shape to a variety of types, based on the three major value foundations of the national image of Datong, gentleman, and mediocre media art, consolidate the international communication advantage of documentaries, enhance the internationalization level of TV dramas, and create a good perspective of China's international communication. The talent strategy of implementing the internationalization strategy, realizing multiple paths and multiple styles to concentrate, synergy, and focus on Chinese values.

Secondly, reconstruct the world international communication system, China should mainly adopt three aspects of strategy. First, at the level of information and communication technology innovation, we must not only completely abandon the "foreign slave philosophy" that has been criticized that year, but also avoid the bias of the new liberal technology and political line. "Guidance. The second is to spread the construction of infrastructure and enhance the level of interconnection, strengthen foreign aid in telecommunications and media infrastructure in some developed countries, systematically promote regional information communication infrastructure construction, and the multi -directional "going global" strategy of domestic media. Third, in the construction of academic discourse, based on the spiritual kernels of socialism and internationalism, innovate international communication theory and historical narrative, and create a large number of international communication theorists and strategies with international communication with the spirit of internationalism. Home, policy maker and communication practitioners tell the story of Chinese. Source: China Social Science Network-Journal of Social Sciences of China

Author: Li Jidong

Original title: What is the Chinese modern communication system of knowledge paradigm and theory?

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