[Economic Construction] Famous products plug in "Live Wings" Layout New Circuit | The Second Live E -commerce Festival of the Chengxiang District Finals

From June 28th to July 17th, the 20 -day Lottery District Live E -commerce Festival ended successfully.

The theme of the live broadcast e -commerce festival is "Ten Good City Chamber Live Hi Purchasing", and invited more than 60 companies/brands of the top ten superior and characteristic industries in the Chengxiang District to participate in live broadcast activities, and the live broadcast of the venue of the venue and the theme live broadcast room of the main live broadcast. With the special invitation of the company's invitation to the live broadcast room, it has created a live carnival of "Thousands of Product Promotion, Ten Thousands of People, Million yuan subsidies".

The live broadcast festival event shows consumers to the city's good things through live platforms such as Douyin, Kuaishou, WeChat, and promoted the city's famous products. The cumulative number of live broadcasts exceeded one million people, and online transactions exceeded 100,000 orders. According to reports, the offline "Quanjian Yue Buy · Fumei City Chamber" promotes consumption activities, and the total consumption will drive more than 300 million yuan!

The second live broadcast e -commerce festival of Chengxiang District establishes ten themes, namely, "Food Good Brand", "Good Shoes and Fashion", "Good Oil Painting Crafts", "Good Car Price", "Good Home", "Good Real Estate", "Good Catering" "Taste", "Entertainment Good Experience", "Investment in Good Environment", "Good Employment Platform" ten areas, and carry out special live broadcast activities. Participating in the live broadcast are dozens of famous brand brands such as the old Chinese name "Fusao Cake House" and the emerging Internet celebrity brand "Xiangyang Squirrel". The organizer awarded the "most consumer -like brand" plaque in the "most consumer -like brand" in the live broadcast festival, and awarded plaques such as Xintiandi, Mingjue, 0594, Salaman and other live broadcast rooms. Encourage enterprises to take this activity as an opportunity to normalize the development of live broadcast activities, cultivate the new ecosystem of the live broadcast industry, and drive the high -quality famous products of the city to insert the "live wings" layout "new track".

It is reported that this is the second live e -commerce festival held in Chengxiang District. Participating companies have increased from 10 in the first 10th to 60. Participating in merchants have highly affirmed the effectiveness of the event. Mr. Lin, Mr. Lin, Putian Lizhou Sports Products Co., Ltd.: "Our cool duck brand is committed to creating a high -quality children's shoes brand for sports series. In just more than one hour, it sold more than 200 pairs. "The organizer granted the" specially invited high -quality brand "plaque from 20 city compartment brands including Yuehua, Bedi, and Zhongying Xinghui.

It is reported that the second live broadcast e -commerce festival in Chengxiang District is a multi -field, multi -channel, multi -level, and diversity of consumer activities created in combination with the "Fumei City Chamber" activities, cultivating new hotspots, and guiding new consumption. Yang Zhiwei, director of the District Commerce Bureau, said: "The Second Live Festival event was held in Chengxiang District, which aims to encourage the promotion of famous city compartments, encourage the city's high -quality brand to touch the network upgrade, and through the development of live broadcast activities Wait. "

Source: Rong Media Center, Chengxiang District, Putian City

Author Lin Lizhen

Edit: Lin Youming

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