Entrepreneurship in Longjiang ｜ He Yongdong: The brand of the brand will be sold overseas

There is sufficient sunshine, full of rain, and the crops planted by the Safety Modern Agricultural Machinery Professional Cooperatives in Kidong County, Qiqihar City, Heilongjiang Province. In the past few days, He Yongdong, chairman of the cooperative, is busy fertilizing. "When the farmers were busy, the members and I often went out when they didn't light up, and they went home darkly. As a native of Kodon, I looked at my hometown to get better and better. I was happy." He Yongdong said with a smile.

He Yongdong is watching the crowds in the field

In September 2013, He Yongdong gave up a stable and comfortable life in Guangzhou and returned to his hometown to start a business.

Although he has lived outside for several years, He Yongdong is still familiar with the situation in his hometown. Safety villages have a wide range of arable land and fertile soil. The village has formed cooperatives with modern agricultural machinery equipment and a good agricultural foundation. He Yongdong invested in the professional cooperatives of Agricultural Machinery in Changsheng Township Safety Village and developed modern agriculture.

Although he was enthusiastic, the road to entrepreneurship was not flat. No land available, lack of technology, and lack of experience, one after another. Just as he was clueless, the Kedong County Party Committee and County Government learned about his difficulties, actively assisted him to apply for loans, and actively coordinated relevant departments to solve land use problems. The county agricultural technical experts also actively provided him with the "one -stop" technical guidance for the planting process.

Government support and preferential policies have made He Yongdong more firm in entrepreneurial confidence. He continues to learn related planting knowledge and participate in professional technical training organized by the county. After some efforts, he quickly completed the transformation from "returning to entrepreneurship" to "rural practical talents".

In 2013, He Yongdong was elected as the chairman of the cooperative. He secretly resolved that he would use his own knowledge to "fight" the local characteristic agricultural products, lead members to show their fists, and expand farmers' income by multiple channels. On the basis of fully investigating the market demand, he registered the brand of "Rannan Food", and put the series of products produced by the cooperatives into large supermarkets and sold it to Liaoning, Shanghai, Guangdong and other places. He has continuously expanded marketing channels through the Internet and other models, and has successively participated in large -scale domestic exhibitions such as the "Shanghai High -quality Agricultural Products Exhibition", "Beijing Green Organic Agricultural Products Expo" and "Beijing New Year's Grand Collection", and has launched brand awareness across the country.

He Yongdong led the majority of members of the cooperative to stop the quality of special agricultural products and take the "Belt and Road" ride. The "Ran Ranxin Food" series of products successfully appeared at the first international agricultural product expo in Cambodia. "Ran Ranxin Food" is exported to overseas and has embarked on the international sales route. The cooperative has achieved an output value of 35.8 million yuan for three consecutive years, and the profit of 3.5 million yuan has been achieved.

He Yongdong is spot checking the quality

At present, the cooperatives already have 45 sets of large -scale supporting agricultural machinery, with a large -scale operating land area of ​​15,000 mu, 56 members of the commune, with a total asset of 29 million yuan. He Yongdong also realized the dream of building his hometown, which not only drives the local economic development, but also provides more than 50 employment positions for his hometown every year. He has led 105 households to build a card households to enter the community, which has played a leading role in the county's agricultural production in the county's agricultural production. Essence

In the past few years, He Yongdong has become busy and more and more harvested. He has won honorary titles such as the National Advanced Individual of Grain Production, the "Star of Entrepreneurship" in Qiqihar City, Hecheng Entrepreneurship Pioneer, and Qiqihar's production plus soybean king.

Today, He Yongdong has become the representative of the "new farmers" in Kodon County, and it is also the "mentor" of countless returning entrepreneurial college students. With the support of Kedon's talent policy, driven by a typical demonstration such as He Yongdong's successful entrepreneurship, 147 young talents have chosen to return to their hometowns and actively devoted themselves to the tide of entrepreneurial entrepreneurship to build Kodon.

Zhanshuo soil, heart to his hometown. He Yongdong said that in the face of the future, he will always persist, run cooperatives, develop modern agriculture, and continue to bloom the most beautiful youth on the land of his hometown, driving more folks to increase and get rich.

Source: Heilongjiang Daily

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