What is the inspiration of a pound of hanging green lychee hot?

Let the value -added income of industrial development benefit the production end more, we must improve the agricultural interest connection mechanism, and use the Internet means to help farmers improve brand use and marketing expansion capabilities. For more than 1.4 billion people with a population of more than 1.4 billion, agricultural products must be full of flowers, and categories at all levels and levels must be available. Farmers and agricultural product operators should continue to explore the new blue ocean and continue to enhance the flexibility of adapting to the market.

Now it is when the litchi is listed. Recently, the hanging green litchi sold by one was widely reported. It even sold a pound of a thousand yuan in individual shopping malls, and sold it for two days. From the phenomenon of the hot sale of green litchi, some inspiration of developing brand agriculture can also be obtained, and it also makes people think about how agricultural products achieve high -quality and high -quality price.

Green litchi is produced from Zengcheng, Guangdong, and is named by the green line of the shell. In 2020, the Zengcheng Litchi cultivation system was selected into the fifth batch of important agricultural cultural heritage in China. There are more than 4,000 descendants of Green Green, all of which are grafted from the historic mother tree. Generally speaking, the more algebraes for hanging green, the cheaper the price, and the ones on the market are 3 to 4 generations. Many consumers feel that litchi this year is more expensive than last year because this year is a small year for litchi, the production decreases, and the price has risen. Of course, the price of hanging green litchi is generally more expensive, mainly "things are rare and expensive," and it is difficult to plant and sell less in the market.

Litchi with a pound of thousands of yuan is a market behavior. It is not worth buying, depending on consumer wishes. It should be pointed out that today, my country's lychee varieties are extremely rich, and they are increasingly diverse in early, middle, late and late. They have different flavors in different production areas of Guangdong Guoqiong. Many flavors are good. Consumers can choose to choose and consume rationally. In fact, there is a kind of lychee in Hejiang County, Sichuan Province. It also sold a price of more than 1,000 yuan in 2008, but now it has flew into ordinary people's homes at a price of 30 yuan per catty. The reason is that the variety is popular and technological progress, the planting is getting wider and the output is getting higher and higher.

The price of litchi selling is higher, which reveals agricultural practitioners to use the power of brand agriculture to create identified and difficult replication characteristic agricultural products. Many outstanding agricultural products in my country are raised in deep girlfriends, and many places have good things but it is difficult to sell good prices. The reason is that the agricultural brands are generally not fine, large but not strong, and the brand's appeal needs to be improved. In recent years, many places have worked hard to cultivate regional public brands and specialty agricultural brands. Some outstanding people stand out, and the brand premium effect is obvious. This reveals that in various places, we must comply with consumption trends, make efforts to strengthen the brand, choose the direction of subdivisions, improve product grades, and solve problems such as low standardization and backward marketing methods.

With the improvement of people's income level, the demand for specialized and differentiated agricultural products has increased rapidly. Some consumers are no longer passionate about wave -style consumption, and they have begun to pursue novelty, hunting, and willingness to try newly, and are willing to spend money for this. Novelty usually means high prices. Netizens have a saying, "One penny, one penny, two cents for two cents, and one dollar for three points." From a certain perspective, this statement is unreasonable. In general, the price is positively correlated with quality, but it is not a simple addition, and often has the multiplication effect. In many cases, the quality of agricultural products has doubled, but the price may rise tenfold. Moreover, it is not the same as the judgment of the quality of agricultural products.

Not long ago, the Ministry of Agriculture and Rural Affairs launched a boutique training plan for the agricultural brand, intending to accelerate the implementation of the brand's strong agricultural strategy. To see, the process of building a boutique of agricultural brands is also the process of being recognized by consumers. Consumers pay attention to things value. After all, boutique must rely on hard power to speak, so that consumers must have a sense of gain. At the same time, good prices bring high returns, and we must not be enjoyed by dealers on the circulation end, so that the majority of farmers can share them. How to make the value -added income of industrial development more benefiting the production end is still a problem that the agricultural development in my country is urgent, and it is also the requirement of comprehensively promoting rural revitalization. To this end, it is necessary to improve the agricultural interest connection mechanism, and use the Internet means to help farmers improve brand use and marketing expansion capabilities.

In fact, there are only a few agricultural products that can sell for more than ten times the same type, and after all, the number of products and consumer groups are a minority. From the perspective of industrial development, more than 1.4 billion people with a population of more than 1.4 billion people must be bloomed in all levels, and there must be categories at all levels and levels. It can be said that an important task of my country's agricultural development is still a high -quality agricultural product with reasonable prices and nutritional safety for consumers. The quality here refers to the quality of nutritional value and food safety, and it is not the absolute high -end of the price.

It is worth noting that with the changes in the market, today's novelty may also become a big road for tomorrow. This put forward requirements for the reasonable prediction of planting scale and market prospects. It requires farmers and agricultural product operators to continuously explore the new blue ocean, not blindly follow the trend, from the price fight to the quality, from resources to heavy connotation, so that the quality is more in line with consumption consumption. It is necessary to continuously enhance the flexibility of adapting to the market. (Edit Li Chuang)

Source: Economic Daily

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