Drive the consumption exceeding 300 million yuan!City compartment live carnival stimulates new vitality of consumption

On the 17th, the second live e -commerce festival, which lasted 20 days, ended successfully. The theme of "Ten Good City Chamber Live Hi Buy" on the live broadcast e -commerce festival invites the top ten advantageous and characteristic industries of the Chengxiang District to participate in the live broadcast from home companies/brands. Special inviting live broadcast rooms and other forms of various forms have created a live carnival festival of "thousands of products promotions, 10,000 people's participation, and one million yuan subsidy".

The second live broadcast e -commerce festival of Chengxiang District is directed by the Government of the Chengxiang District Party Committee and the Putian Municipal Bureau of Commerce. "" "Oil painting good crafts", "good car price", "good home good", "good quality real estate", "good food and drink", "entertainment good experience", "investment in good environment", "good employment platform" ten In the field, carry out special live broadcast activities.

Participating in the live broadcast include Chinese old -fashioned Fusao Cake House, Xiangyang Squirrel, Putian Children's Shoes Brand Rookie Duck Duck, Putian Catering Old Brand Yue Lai Catering and Oil Painting Industry Dozens of Masko Castle Well Painting, etc. participate. In the meantime, through the live broadcast platforms such as Douyin, Kuaishou, and WeChat, it showed consumers to the city's good things, and promoted the famous city compartments. The cumulative number of live broadcasts exceeded one million people and sold more than 100,000 orders online. The "Quanfu Tesco · Fumei City Chamber" is superimposed with consumer activities, and the total consumption is over 300 million yuan.

The organizer granted the "most consumer -favorite brand" plaque for the company with the highest sales volume in this live broadcast, and awarded plaques such as "special invitations" to the live broadcast room such as Xintiandi, Mingjue, 0594, Salaman. At the same time, it is encouraged to promote the development of live broadcast activities, cultivate a new ecosystem of the live broadcast industry, and drive high -quality famous products in the region to insert live "wings" and lay out new tracks.

In addition, the organizer also selected more than 20 brands including Kuqi Duck, Yuehua, Bedi, and Zhongying Xinghui from the companies participating in the live broadcast festival, and awarded the "specially invited high -quality brand" plaque. "Kuqi Duck is committed to creating sports children's shoe brands. This live broadcast e -commerce festival undoubtedly opened a new promotion channel for us." Said Mr. Lin, the relevant person in charge of Putian Lizhou Sports Products Co., Ltd.

"Cultivate new hotspots of consumption and stimulate new kinetic energy." Yang Zhiwei, director of the Business Bureau of Chengxiang District, said that holding live e -commerce festivals aims to vigorously promote the good goods of the city compartments, encourage high -quality brands to touch the network upgrade, broaden the sales channels for enterprise products, and become citizens for citizens Provide more convenient and preferential consumption experience. At the same time, through the normalization of the cultivation of e -commerce live broadcast formats, enrich the shortcomings such as e -commerce live broadcast talent chain and product supply chain, help the live broadcast e -commerce industry upgrade, and promote the high -quality development of the business service industry.

(Source: Fujian Daily · New Fujian Client Reporter: Chen Shengzhong Correspondent: Editor Lin Lizhen: Wu Wei)

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