Agricultural special products take "e -commerce express" precision services to help rural revitalization

"After our" Sweetheart Oil Peach "opened online sales channels, the sales volume increased by 40%compared to before, and at the same time, it saved the cost of intermediate storage and transportation, avoiding the loss and waste caused by the slow sales of the product." The person in charge of the planting enterprise Fengwo Agricultural Development Co., Ltd. said that with the "e -commerce assistance enterprise" activity of the Municipal Market Supervision Bureau, the oil peach planted this year does not need to worry about the road of selling, and there is also a brand influence. Since the beginning of this year, the Municipal Market Supervision Bureau has actively helped enterprises to relieve their own production, continuously optimize the business environment, broaden the sales channels of agricultural products, provide intimate services for enterprises, and help the development of characteristic industries in the county.

In the process of touched the city's specialty industries and special products, the bureau found that agricultural products in some counties have problems with slow sales, promotion, and e -commerce operations. To this end, the bureau held a "e -commerce assistant enterprise" docking seminar and invited 6 e -commerce platform companies including Ali, JD.com, Meituan, Pinduoduo to conduct a face -to -face "diagnosis" with local enterprises. Representatives of platform companies such as live broadcasts and other platforms go deep into the field, production lines and warehouse factories to conduct field visits to do a good job of market research for local agricultural products.

"After two -way communication, the e -commerce platform can really see, touch, and taste the county -based agricultural products. Rural companies have also listened to the sales experience of e -commerce platforms, and learned in detail the operation models, characteristics and target products of various e -commerce formats. "The relevant person in charge of the Municipal Market Supervision Bureau said that the" e -commerce assistant enterprise "activity tapped many cooperation opportunities, guiding traditional enterprises to actively embrace the Internet and establish Internet thinking, thereby effectively promoting the development of rural e -commerce.

With the help of the "E -commerce Assistance Enterprise" event, Lingshou County Yau Tao Planting Enterprise Fengwo Agricultural Development Co., Ltd. settled in a community group purchase platform, and its products were successfully launched. Consumers place an order from the platform the day before, the orchard was picked on demand the next morning, and the platform logistics was transported directly to the municipal transit stations. The evening can be distributed to the community to pick up the goods, so that more local consumers can taste To the fresh and delicious Lingshou oil peach.

The steamed buns produced by Shijiazhuang Duoduo Food Technology Co., Ltd. have a very good taste, but because it is difficult to store preservatives for a long time, and the cost is low in profit, it is not suitable for long -term marketing. The community e -commerce model has the characteristics of short logistics time, low intermediate links, fast repayment, etc., which is just matching such products. Under the communication and coordination of the Municipal Market Supervision Bureau, the manufacturer successfully settled in a community group purchase platform and became a "explosion". After the operation guidance of the platform, after the products of Duoduo are launched, 40,000 steamed buns, more than 10,000 spring cakes, and more than 4,000 mixed grains and foods can be sold daily, helping enterprises to quickly open their sales.

With the help of the "E -commerce Aid Enterprise" activity, as of now, more than 40 agricultural products from Luquan, Zanhuang, Lingshou and other counties (cities, districts) have been successfully launched, which has opened up the "" e -commerce sales and agricultural and sideline products production " The last mile ". In the next step, the Municipal Market Supervision Bureau will increase its efforts to support the development and growth of local characteristic industries, enhance brand influence, and lead the high -quality development of characteristic industries with new e -commerce formats.

Source | Shijiazhuang Daily

- END -