Strong increase in existence to promote the high -quality development of literary travel industry

Author:Hebei Daily Time:2022.07.20

Communicate and coordinate with the Ministry of Culture and Tourism on the establishment of a national level coordination and promotion mechanism at the construction of the Jingzhang Sports Cultural Tourism Belt, and promote it as soon as possible; in -depth docking with the National Museum of China and the National Library to promote the National Museum (Xiong'an) cultural relics warehouse The national literature strategic reserve project will be established on the day and start construction; in -depth docking parts belong to the central cultural enterprise, deepen existing cooperation, promote the signing of projects, and promote R & D bases and projects to land more ...

Open two legs and dock all ministries and commissions. Focusing on the nine support issues reached by the provincial leaders' visits to the Ministry of Culture and Tourism, the Hebei Provincial Department of Culture and Tourism quickly act quickly to hold a special research of the party group meeting, determine the work tasks and responsibilities one by one, and go all out to follow up and advance Essence In particular, seize the opportunities of the provincial leaders to visit the culture and tourism department. In less than two weeks, the leaders of the National Bureau of Cultural Relics and many departments of the Ministry of Culture and Tourism have invited the leaders of the Ministry of Culture and Tourism. The talks are implemented. A group of major issues made positive progress, and a number of cultural tourism projects accelerated.

"The Tenth Plenary Session of the Provincial Party Committee clarified ideas for the development of the province's culture and tourism industry, pointed out the direction, and added motivation. Unified thoughts in ideas, open up a new bureau in hard work, show achievements in the innovation and development of cultural and tourism industry, high -quality development, seeing practical results, and continuously creating a new situation of cultural and tourism industry development. "The Provincial Department of Culture and Tourism Party Group The secretary and director said that the book said.

The Second Plenary Session of the Tenth Provincial Party Committee clearly stated that it is necessary to vigorously develop the Olympic economy and cultural tourism industry. Implement the spirit of the plenary in -depth, strengthen the market and industrial thinking of the Provincial Department of Culture and Tourism, carefully plan and accurately make efforts, vigorously promote product upgrades, service upgrades, and marketing upgrades. Created as the world's preferred destination for ice and snow enthusiasts "" to make Hebei the first choice for Beijing people on weekends. "

Highlight four "precision" deep cultivation in the Beijing market. Study and formulate 20 measures for "attracting Beijing tourists to Hebei", highlighting accurate analysis of market demand, accurately creating special products, accurate implementation of differentiated services, and accurate publicity and marketing. Recently, the Provincial Department of Culture and Tourism will conduct a market survey for the Beijing market to fully understand the interest preferences of Beijing tourists and awareness of Hebei tourism. Efforts will be made to build a group of fist products for the Beijing market. Licensed central media, Beijing media and new media platforms for centralized publicity, launching diversified activities for different customer bases, innovating tourism marketing publicity, enhancing targetedness, and improving influence. Further improve the supporting service facilities along the landscape road and tourist highway, build a tourism distribution center, open more tourism through traffic, improve the standardization and humanized service level of the entire process, and effectively make Beijing tourists feel warm and warm.

Aiming at the five "internationalization" to start the Chongli brand. In accordance with the ideas of planning internationalization, internationalization, internationalization of service, internationalization of the platform, and internationalization of marketing, the international and domestic first -class planning and design teams are hired to plan and design, accelerate the creation of international first -class snow fields, supporting international first -class service facilities, and implanting international First -class business, build a world -class ice and snow town, and cultivate the formation of international sports and leisure tourism resort. Actively strive to settle in a group of international ice and snow competitions, plan to organize high -end forums, exhibitions and art exchange activities, create an international exchange platform with local characteristics and global influence, increase the global publicity and promotion of Chongli, and launch an international popularity.

The cultural tourism industry is the rising industry. After the epidemic, it will usher in an explosive growth. The cultural tourism industry has a great promise and unlimited business opportunities. Based on resource endowment, the Provincial Department of Culture and Tourism strengthened guidance, and planned ahead of planning, both excellent stocks and strong increments, promoting the high -quality development of the province's cultural and tourism industry, and injecting new vitality into economic and social development.

Help cultural tourism companies relieve difficulties. Formulate the "Eight Policies and Measures on Promoting the Resumption of the Cultural Industry and Tourism Industry", "Several Measures on Financial Supporting the High -quality Development of the Cultural Industry and Tourism Industry in Hebei Province", "Measures on Further Supporting the Development of Travel Agency" and other warm enterprises policy. Arrange 50 million yuan of bailout funds, and use "loan discounts" and "replacement with prizes" to make difficulties in the province's key cultural tourism projects and scenic spots, travel agencies, tourism performing arts and other companies. Give full play to the special bond function of local governments to promote the construction of cultural tourism projects. Among the first eight -phase general bonds and the first 55 special bonds of the provincial government, there are 61 cultural and tourism projects, supporting funds of 6.899 billion yuan. Focusing on the difficulty of the implementation of the social security policy of the tourism industry, the promise system has been formulated and implemented. As of now, the province has enjoyed 1205 social security units.

Promote the transformation and upgrading of cultural tourism enterprises, innovative development. In May of this year, the Provincial Department of Culture and Tourism issued a letter to the provincial tourism enterprise, encouraging guidance to tourism companies to boost confidence, practicing internal skills, and actively cope with the impact of the epidemic. Study and formulate the development guidelines for the development of tourist attractions, the content covers specific measures such as the improvement of quality and efficiency of the old scenic spot, the innovation and development of the new format scenic spot, and the accurate creation of special products around the Beijing market. Cases, as well as tourist experts on the development of related curriculum information on the development of tourist attractions, and continuously enhance the market competitiveness of cultural tourism enterprises.

Make every effort to promote the construction of cultural tourism projects. Relying on the cultural tourism project management platform to promote the construction of 587 cultural tourism projects in the province, with a total investment of 506.1 billion yuan. Deepen the provincial and cities and county three -level project contracting mechanism, organize project service month and other activities, and take multiple measures to pay close attention to project investment. Strengthen investment promotion services, rely on the investment promotion platform of Hebei Province, online normalized publicization and promotion of 355 cultural tourism projects; using Shenzhen investment promotion platforms to promote 65 cultural tourism industry projects in 7 areas in the Guangdong -Hong Kong -Macao Greater Bay Area. Establish a high -quality development linkage mechanism in the province's financial support industry, and organize demonstration activities of government -banking and enterprises. More than 4,800 companies participated in more than 350 companies. In conjunction with four financial institutions, we will create financial services and launch special financial products. Financial institutions put loans to new loans to cultural tourism companies. Hebei has a lot of relics and bright culture. The Provincial Department of Culture and Tourism vigorously promote the protection and utilization of archeology and cultural relics, so that more cultural relics and cultural heritage live. The high starting point plan the archeological work of the province, promote the co -construction with the national ministries and commissions and the Central Academy, and strive to build a national first -class archaeological institution team and launch major archeological results. Comprehensively promote 16 active archeological excavation work, do a good job of protection related to large sites such as Dongyuan Ancient City and Naocheng, and do a good job of protecting major cultural relics such as the Great Wall, Grand Canal, and Zhengding Ancient City. Vigorously support Chengde to create a national cultural relics protection and utilization demonstration zone, and promote the establishment of the National Revolutionary Cultural Relics Collaborative Research Center in Hebei Normal University and Li Dazhao Memorial Hall. Strengthen the protection of cultural relics and use scientific and technological innovation, select breakthroughs, and create cultural relics cultural and creative IP.

In order to cultivate a strong atmosphere of emancipating the mind and forge ahead in the whole hall, comprehensively improve the comprehensive quality capacity of cultural tourism cadres, and formulate and implement the "Plan on Carrying out the Emancipation of Emancipating Thoughts and Erreey Study Discussion Activities", from learning in terms of learning Cut in, break the problems in ideology, empower quality, and organize effectiveness in work, and organize a series of activities such as study, discussion, research, and training. In August, it will cooperate with the Central Cultural and Tourism Management Cadre Academy to successively organize 4 consecutive phases of the director of Hebei Province, county, and county culture and tourism bureaus, and the system of cadres at the department system at the department. Develop a good habit of paying attention to learning and research issues, Daxing seeks truth and pragmatism, and do the style of doing hard work.

"Get up your sleeves and cheer up, fill in the transcript yourself. The Tenth Plenary Session of the Provincial Party Committee put forward new and higher requirements for cultural tourism work. Erotic, really work hard, take practical results, promote the high -quality development of the province's cultural and tourism industry to continue to a new level, and welcome the 20th National Congress of the Party with practical actions! "That Chen Chen said.

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