Discovered Chengdu New Commercial | Focusing on Generation Z, Chengdu Chengnan Commercial Sample Leading New Trends

Cover news reporter Zhang Xuan

Nowadays, with the change of consumer demand and age, more and more business industries choose to transform, or pay more attention to emphasis on "young power", "generation", "experience", "new trend", "pursuing niche" and so on The concept, all kinds of brand and marketing activities with artistic and emotional interaction have become a new form of space for the business. Chengdu Chengnan Commercial Industry also follows this trend, focusing on the Z era, renovating new scenes and new activities.

The upcoming new commercial body Shi Haohui, creating a night economy, attacking the blue ocean at night

According to the Ministry of Commerce's "Survey Report on the Consumption Habits of Urban Residents", young people are the main force of night consumption, especially the "Gen Z" born between 1995 and 2009. Their consumption at night has continued to improve, generating new night consumption new consumption at night Models gradually become the next consumption blue ocean. Shihao Hui, who is about to open, seize this opportunity, lead the city's nightlife, and build a 24H economic time zone. Shi Haohui is positioned as a gathering place for the Lubrica Low in Chengnan. The total construction surface of the project reaches 38,000 m² and will open the museum in the second half of 2022. Shi Haohui will work with the brand to enjoy the new space and innovate the pattern. In the upcoming Southern Pavilion, the 24H night economy will run through as an important theme. Create a wealth of night economic forms. In this wonderful and continuous business time zone, micro -culture will grow in this commercial soil and pursue a more trendy lifestyle in the twilight. At the same time, the coffee culture is also well integrated into it. We will create a coffee community loved by young people here, and meet with more renewed food, providing different food tastes, light food, night catering, and provide more choices for the people of the south of the city.

Mature Jiaizi Avenue business district, Youfang seized the love mentality of generations with new marketing activities

Hejing · Youfang uses electronic music+urban sports season+alcohol -breaming and other series of activities to seize the characteristics of consumers in generations Z, which is different from the traditional consumption concept of post -80s and 90s, and pays more attention to the characteristics of Yueji consumption and service -oriented consumption. Throughout June to July, Hejing · Youfang opened the theme of "wanton growth", and continued to open the urban light and shadow art week, light and shadow music party, urban sports season, south of the city, and surfing in alcohol. Use the city's pioneer electronic music party, electronic music LIVE, trunk market and other colorful tide games to fully awaken the genes that young people will play with sports and play, and strongly mobilize young people's views and happy consumption concepts, promote shopping mall consumption Industrial Development.

Mature Jiaozi Avenue business district, Mo Fang used art to satisfy the pursuit of Taxi in generation

Hejing Mo Fang uses installation art+fashion show to meet a series of needs of generations, the improvement of himself, satisfying his interesting interest, and attaching importance to cultural literacy. During the "Ideal Living Day" of Hejing Mo Fang (Chengdu), in the "Ideal Living Day" of Hiroshi Merchants, it initiated the Wind Mori Living Season 2022 S/S M.Cube Fashion Show. On the evening of March 26, 2022 The "Greek Time and Space" fashion show in realism is staged in the open block in Mosen Sen. The master brand brought the release of the spring and summer Runway costumes. The scene of Lu Sitong, Li Zhehao, Jiang Wenjun and other film and television artists, artists, and 300+ fashionistas gathered to watch the show, and went to the situation of mobile art. Let generations feel the art of immersion in commercial bodies and mobilize the enthusiasm of young people to participate in commercial activities.

In the progress of the era and the transformation of consumer concepts, the commercial space must always stand at the air, keen capture new needs, provide new needs, and create new business blueprints.

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