The new audio -visual public service volunteer action initiative focuses on industry responsibilities to sink the service to the grassroots

Recently, under the guidance of the Beijing Radio and Television Bureau, 27 units including Beijing Radio and Television and the Internet audiovisual industry, at the launching ceremony of the "Beijing Audiovisual Zero distance" new audience service volunteer action launching ceremony 》, Pointing from the four aspects of responsibility awareness, service needs, scope of service, and establishing a service team to the new audiovisual volunteer action.

The initiative proposes to establish a sense of public service liability, give play to the leading role of industry enterprises, and actively participate in the new audiovisual public services; closely follow the needs of public services for the elderly, continue to carry out scientific and technological actions, promote the aging transformation of new and hearing applications, help the elderly to change more Good adaptation and integration into the smart society, and cross the "digital gap"; actively carry out scientific and technological actions to benefit the people, extend the audiovisual formats, new services, new functions to the streets, communities, towns, and rural areas, so that the people can experience updating audiovisual technology and more Outstanding audiovisual content, more beautiful audiovisual experience; forming a new audiovisual volunteer service team, combined with universities and audiovisual institutions, increase technical support for residents, aging groups, and disabled groups in remote areas, and effectively provide high -quality, convenient and efficient residents of the capital residents. Audiovisual service allows technology to have a temperature and let the service zero distance.

This time, a radio, television and online audiovisual industry agency, and radio and television technology enterprises, which jointly launched the new audiovisual public service voluntary action initiative, have already tried it in exploring the development of new audiovisual public services, accumulating some good experience, forming a good demonstration effect Essence In the next step, the organizer will focus on the overall ideas of flexible forms, grounding content, and wide coverage, and use the theme of science and technology to help the elderly. Experience new audiovisual technology provides convenient services.

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