The 32nd Qingdao International Beer Festival (Cloud Beer Festival) opened on July 22 on the West Coast New District

Previous beer festival information pictures.

Tsingtao Beer Festival, drunk West Coast. Qingdao West Coast New District held a press conference. The 32nd Qingdao International Beer Festival (Cloud Beer Festival) will be held online from July 22 to July 31. It will last for 10 days. Feeling "experienced the characteristic beer culture of Qingdao, continued to wipe out the" Beer City "international business card of the Qingdao West Coast New Area, and fully demonstrated the charm of Qingdao's" vibrant ocean capital, wonderful and pleasant city ". The theme of "Ocean" this year's beer festival has carefully organized the planning of celebrity guests, online celebrities' studio live interactions, international and domestic bars connection, video connection of performing arts groups around the world, VCR of visiting shops, online theme nights, etc. The series of "Cloud Beer Festival" live broadcast and cloud business sector activities. Offline will no longer arrange related cultural and sports activities. Beer caravans will not be operated open and do not hold light shows and fireworks show performances.

Virtual opening the first bucket of beer

On the evening of July 22, the opening ceremony of the Beer Festival will be held in the form of online live broadcast. Huang Xiaoming, the ambassador of the public welfare image ambassador of the Beer Festival, will interact with online audiences in the form of video. The first bucket of beer opened as the classic link of the opening ceremony of previous beer festivals, and has been highly anticipated. "This year, the first bucket of beer will adopt a virtual opening method, and invite citizens to enter the studio, and toast with the global audience through the Internet to open the 32nd Qingdao International Beer Festival (Cloud Beer Festival)." Wang Gong, the director of the Beer Festival and the executive director of the cultural performing arts and the executive vice president of Qingdao Time and Space Culture Group, revealed that many new theme works created by the Beer Festival will perform online for the first time.

After the opening, 20: 00-22: 00 every day, this beer festival will build a 10-day "Cloud Beer Festival" large-scale live column on the Youku platform. Toast with the world. In the "Cloud Beer Festival" studio, celebrities and celebrities will be invited to talk to the Qingdao International Beer Festival and Qingdao Beer Culture with the national audience; invite well -known domestic singers, well -known bands to participate in the live broadcast, plan many songs and dances , Acrobatic, Rock and Qingdao West Coast New Area local original programs, dedicate cultural and art feasts to the audience.

The international connection realizes "Qingdao and the World Druster"

In order to highlight the internationalization and carnival theme of the Qingdao International Beer Festival, this "Cloud Brewery Festival" will also pass through the form of "international connection, multi -city interaction, and city linkage". Carry out live connection interactions to achieve "one section with thousands of shops" and "Qingdao and the World toast", which shows the opening and tolerance of the Qingdao International Beer Festival. The famous attractions of Qingdao West Coast New Area visit special foods and spread the urban culture of Qingdao West Coast New District.

Beer is the "protagonist" that is not allowed to be at the beer festival. According to reports, this year's beer festival has planned "Qingdao International Beer Festival · Jingdong Beer Festival" and opening the official malls such as Jingdong, Taobao, Douyin, Alipay and other platforms. The festive feast of the National Carnival. "We combined with JD.com to integrate online and offline resources, jointly launched the JD.com Channel Beer Festival, and organized Qingdao Beer, Budweiser, Snow, Yanjing, Carlsberg, Xili, and other well -known domestic and foreign beer brands to jointly create promotional festivals." Liu Shuwu, deputy commander of the Beer Festival on -site headquarters and chairman of Qingdao Huangdao Development (Group) Co., Ltd., introduced that this year's beer festival also set up special consumer in Alipay and Taobao, and creates a digital memorial ticket for beer festivals, the theme of the beer festival theme Digital functions such as travel code skin. In addition, this year's Beer Festival is also opened on platforms such as Jingdong, Taobao, Kuaishou, Douyin and other platforms. About 100 commodity links are launched on various platforms to achieve online orders and delivery to the door, providing a convenient and affordable consumer environment for the majority of citizens and tourists.

"We also launched the National Mission Douyin Challenge on the Douyin Platform. Citizen tourists opened the Douyin APP to search for the topic page of the 32nd Qingdao International Beer Festival ', shoot uploading up uploading a cup action video, or participating in the topic#32nd Qingdao International Beer Festival, release summer creative videos about beer, and have the opportunity to get cash rewards for successful uploading. "Liu Shuwu said, in addition, on Sina Weibo, follow the official account of" Qingdao Jinsan Beach Beer City "and" Qingdao International Beer Festival ". The Weibo raffle has further enhanced the participation of the "Cloud Beer Festival".

Reservations need to be made to enter the Golden Beach Beer City

It is understood that Jinsan Beer City, as a well -known popular tourist area in China, will attract many tourists to visit and check in every summer. During the "Cloud Beer Festival" from July 22nd to 31st, the Golden Beach Beer City will carry out overall enclosure, implement closed management, and strictly conduct operation management in accordance with the requirements of the national, provincial, and municipal tourist scenic spots. There are 8 entrances in the park, and the two parking lots of P1 and P2 can provide more than 4,200 parking spaces for free. Citizen tourists can pay attention to the WeChat public account "Qingdao Jinshang Beach Official Account" and enter the park through online appointment. Guanhai News/Qingdao Evening News reporter Yu Bo Intern Xu Yiting Xue Xiaoyu Correspondent Wang Wei

Focus on press conference

1. "Cloud Beer Festival" online is wonderful and continuous

According to Wang Gong, the opening and closing ceremony of the 32nd Qingdao International Beer Festival and the executive director of the Cultural Performing Arts, and the executive vice president of Qingdao Time and Space Culture Group, Wang Gong introduced that during the "online" period, the "Cloud Beer Festival" at 8 pm to 10 pm every day Large live broadcast columns allow global audiences to "zero distance" to experience the beer culture of Qingdao's characteristics without leaving home. The opening and closing ceremony, drinking contest, beer culture, sports activities, business activities and other sectors of this beer festival are presented in the form of live and interactive connection on the clouds. At that time, search for "Cloud Beer Festival" in Youku to enter Youku Live Room to watch the show.节日期间直播节目内容，共有6项：啤酒会客厅，主持人与嘉宾访谈；舞台表演：乐队、歌舞、舞蹈、杂技、情景演绎；西海岸美食、旅游、风光推介（VCR短片）；直播连线（ Display the theme of internationalization, the theme of beer carnival); the business sector on the cloud (promotes online business activities); online cultural and sports activities: sports activities such as the wine king contest in the studio display room. The much -watched wine king competition, the China International Beer Challenge, Beer Culture Fashion Show, Beer Cultural Creative Design Week, etc. have entered the live room and presented online. 2. Golden Beach Beer City opens normal operation

Liu Shuwu, deputy commander of the 32nd Qingdao International Beer Festival on -site headquarters and chairman of Qingdao Huangdao Development (Group) Co., Ltd., introduced that the 32nd Qingdao International Beer Festival Innovation adopts an online handling method. Offline cultural and sports activities and light shows, fireworks show performances, beer caravans are not open, but the park is normalized, beer foods, cultural leisure, sports and amusement in the city are operating normally, and it is set up at the important point of the park. "Qingdao Gift" naked eye 3D device, color lamp and lighting art device.

3. Strict implementation of the epidemic prevention and control requirements for entering the park

Now coincides with the peak tourist season of Qingdao. As a key tourist area for the new district, the Golden Beach Brewery City must strictly implement the requirements for the prevention and control of the patient's operation. According to Cai Qinglong, deputy director of the Huangdao District Disease Prevention and Control Center, the Golden Beach Brewery City will strictly implement the requirements of "current limit, appointment, and peak". According to the national tourist attractions related to the prevention and control requirements of the epidemic, the Golden Beach Beer City Scenic Area strictly implements the measures of "current limit, appointment, peak peak" to control the density of flow of people in the park, and the number of tourists does not exceed 50%of the maximum carrying capacity. Implement the real -name reservation system, strictly implement the normalized epidemic prevention and control measures such as temperature measurement, checking health code, scientific wearing masks, 1 meter safety lines, and scanning fields. Data accurate management is implemented through the "multi -test -one" system. Before entering the park, tourists must make real -name online appointments in advance through the WeChat public account of "Qingdao Sand Beach Beer City", and visit the scenic area according to the appointment period. When entering the park, scan the "place code". With Qingdao Yitong, Shandong Health Code, and ID card at any on -site test, you can enter the park after temperature testing and security inspection. Data accurate management. Visitors enter the park to implement the requirements of the personnel's epidemic prevention and control. First, the health code of Shandong Province is a green code; the second is that the itinerary card shows that it has not arrived within 7 days or passed through the area of ​​the local epidemic area and the county and high risk areas (cities, districts); the third is to live in Qingdao for more than 7 days. Two nucleic acid testing of unified organizations; fourth, the personnel who entered Lu returning to Lu from the province must hold 48 hours of effective nucleic acid detection negative proof and perform 1 nucleic acid test within 3 days after arriving; , Two nucleic acid testing 3 days after arriving.

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