New media: land surfing, new hobbies of women in China

Singapore's "Today's Daily" website July 19, original title: In the context of the control of the new crown pneumonia, a large number of Chinese women in love with land surfing this year. The Chinese capital closed the gym, park and other places because of the epidemic, which made Beijing Beijing. Resident Mina Zhao (Yin) feels nowhere to go. Later, she saw the land surfing campaign in social media (hereinafter referred to as "Lu Chong") and decided to try it.

Zhao, 40, soon became a Lu Chong enthusiast and made her husband and son participate in the sport. She even pulled dozens of mothers to play together. "I think Lu Chong has a positive impact on work and even life." Zhao Buye said that Lu Chong helped her lose weight and reduced her anxiety about children's education. "Through this sport, we want to explore ourselves more."

Lu Chong has risen in Chinese cities since the spring, especially among women. Compared with other forms of skateboarding, Lu Chong is considered easier to learn. During the 2022 Winter Olympic Games this year, the boom of the snow on the snow also promoted the development of Lu Chong, and the number of related clubs, organizations and courses increased sharply. Near the Beijing landmark building "Water Cube", the free land -free event every week has increased from more than a dozen regular customers in late April to nearly 100 people.

The number of Chinese searched on the Internet, especially Lu Chong, has increased. Shopping and lifestyle recommendation applications "Little Red Book" said that in June, the search volume of "Lu Chong" increased by 50 times year -on -year. E -commerce giant Jingdong reports that the sales of Lu Chong board in June increased by 80%year -on -year. According to a skateboard manager, their store's income has increased by about 300%this year. Lu Chong has an increase of about 50%of the increase, and women's consumption accounts for about 70%of the sales of the store. (Author Martin Quinn Polrad, translated by Wenyuan)

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