CEO Banknotes Live: 0.01 yuan of sauerkraut fish, 100,000 people crazy!But by Dong Yuhui

A 19 -hour live broadcast allowed the founder, CEO Luo Min, the founder of the Qudian Group, and the prefabricated dishes of the new entrepreneurial project. On the evening of the 18th, Luo Min selected the live broadcast of the live broadcast room for the East, but it was suspected to be just just being just just. Dong Yuhui, who was going to broadcast, continued to ferment.

In an interview with reporters, Luo Min denied the "East Selection". Outside of saliva, more thinking points are still a good business around prefabricated dishes. On July 18th, the US stock market rose by more than 80%, refreshing the high position in the past year, and the closing was reported at $ 1.67, an increase of 40.34%, with a total market value of 422 million US dollars.

A piece of sauerkraut fish is 0.01 yuan, 100,000 people are crazy!

Frankly, "It's definitely a loss now"

On July 17th, Luo Min, with celebrities Jia Nailiang and Fu Shier in Douyin's personal live broadcast room ("Boss Luo" with the prefabricated vegetables, also made "1 point of money to buy sauerkraut fish, 500 iPhone13 free delivery" The slogan.

Data show that on July 17th, Luo Min conducted a live broadcast of 19 hours in his Douyin live broadcast room, "Boss Luo", with a total of 95.87 million people. Sales order volume and other indicators broke the peak of Douyin's historical history, and the Douyin account "Fun Store Boss" has a total of 3.97 million people in a single day. 9.56 million dishes are sold.

Luo Min also bluntly said in an interview for the "burning money" drainage that was built to the current supply chain, etc., "Now it must be losing money." According to Luo Min, the supply chain is created in the 9 months of preparation. It has invested several billion yuan. It is reported that Luo Min and Qudian prefabricated dishes have been polished for nine months of supply chain products.

"Losing money is to allow everyone to taste our prefabricated dishes in this process." Luo Min calculated a account at the scene in the live broadcast that night, calculated at the price of 19.9 yuan per product, plus the courier delivery of the cold chain distribution For every one of the products, it will lose more than a dozen dollars.

Fun Store has been planning to prefabricated dishes for a long time. In the first quarter of this year, the Fun Store launched the prefabricated vegetable business and opened the live broadcast. On April 14th, Qudian announced that in the future, the credit business may be terminated and new food food business will be launched, which is actually the "prefabricated vegetable" industry. After the business was launched, on the evening of June 15, Luo Min started the live broadcast on his vibrato account "Fun Store" to promote the prefabricated vegetable business of the company nationwide.

Earlier, Luo Min mentioned in the live broadcast room that "like Mr. Yu in New Oriental, he is doing business transformation."

Is the prefabricated food prefabricated dishes as the "East Selection" in the industry? In this regard, Luo Min denied it. "Fun Store prefabricated dishes are different from the oriental selection positioning and business, and cannot be compared." When talking about the company's positioning, I said: "I don't think we are an Internet company, we are a food company, and a company selling vegetables. However, we have some Internet technology and experience, borrowing these on selling vegetables. "

Swipe gifts?

"It's a pity to be black"

It is worth noting that on the evening of July 18, Luo Min selected the live broadcast room to brush gifts to the East, but it was suspected to have been recovered by Dong Yuhui who was just going to be broadcast.

Facing the gifts that are constantly swipe, Dong Yuhui bluntly said "don't brush anymore. This is a live broadcast room for vegetables. New Oriental is still a listed company. Our financial resources are more reassuring."

In addition, Dong Yuhui said that the benefits of all the gifts of all the gifts will be donated to the fund to help those farmers who encounter natural disasters. "If you really pay attention to us, you can buy these money to buy some agricultural products, send it to your own employees, and do a good deed." So that "farmers can make money, companies can make money, and courier brothers can make money."

Luo Min also responded on the morning of July 19th to the gift of gifts. He said that when he saw Dong Yuhui very hard, he brushed some gifts, and frankly said that "I feel the same." Luo Min said that the selection of gifts for the East did not want to cause any misunderstandings, and he could not see the full name of the gift.

Luo Min said that he had previously selected a live price in the East and bought a lot of products. Luo Min said that the reason why he responded was because he was worried that some people misunderstood himself because of Dong Yuhui's remarks. Luo Min finally bluntly said that he liked Dong Yuhui's live broadcast.

Prefabricated dishes will become the main business,

I have done offline education before

As a financial company listed on the New York Stock Exchange in October 2017, Luo Min led the new round of entrepreneurial projects of Qudian Group.

According to the announcement issued by the Model Group in April this year, the company launched a new strategic business plan for food in Xiamen and decided to gradually shut down the financial business.

"Our previous project is about offline quality education, but the project has stopped and a lot of money has been lost." Luo Min said that the company was very confused at the time and wanted to try a project suitable for the current environment. Luo Min bluntly stated that because the span was too large, the team did not understand his thoughts at first.

In addition to the pressure of the company's own company, the prospect of the prefabricated market has also become a key reason. Luo Min said that there is a certain market space in the prefabricated vegetable market. At the same time, China's prefabricated vegetable industry has had some opportunities before this year or the current period is still in the early stage. In Luo Min's opinion, Qudian Group is the first company and platform to make short -term prefabricated market for the C -end. The latest data analysis of iResearch's consultation shows that the prefabricated vegetable industry is expected to grow around 20%-30%from 2022-2026. In the next 3-5 years, the development of my country's prefabricated vegetable industry is expected to become the next trillion catering market.

Luo Min, who claims to be tossing, naturally will not only stay online "selling vegetables". On the second day after the live broadcast on July 17, the "Qudian Pre -Making Cuisine" brand under the fun shop held a strategic conference. At the meeting, Luo Min proposed the strategic planning of the brand entrepreneurial partnership of Fun Store in the next three years, and at the same time, it also introduced the "investment promotion" in the live broadcast room that night.

For the concept of supporting 100,000 users in the next three years, Luo Min denies it as a franchise model. "We do not charge any franchise fees or margins, and we cannot be considered joining."

Luo Min further explained that the so -called support for 100,000 users to start a business to open a offline store is different from the conventional franchise model. The prefabricated store in Fun Store will authorize the brand to the user in the form of not charging any fees. Essence

In addition, in the future, 30 production and processing factories will be designed in China in the future to cover the national market. In terms of products, on the basis of 14 products currently launched, 100 SKUs were reached at the end of the year. In the future, the types of food products will be expanded on the basis of prefabricated dishes, and the prefabricated fields are still focused on the prefabricated dishes in the early stage.

Edit 丨 Zhang Lan Comprehensive Beijing Business Daily (Reporter Guo Binlu Zhang Tianyuan), Daily Economic News, Securities Times, Interface News, etc.

Picture 丨 Beijing Commercial Daily, E -commerce Magazine's Douyin Video Screenshot, Douyin APP screenshot, etc.

- END -