Who is the most profitable incident in Zhong Xue Gao?There were the same case 9 years ago

Produced ｜ San Yan Finance Author ｜ Doraemon

According to reports, since July, the market supervision and administration bureaus of Guangdong Province, Shaanxi Province, Guangzhou, Nanjing and other places has conducted random inspections on Zhong Xuegao, and the results are qualified.

Relevant disputes about Zhong Xue Gao's "not melting" and "baking" can come to an end. Consumers can rest assured that Zhong Xuegao can be eaten with ease, and you don't have to worry about food safety issues.

In the previous article, San Yan Finance has analyzed the principle behind the issue of "Zhong Xue Gao's failure" in detail. For consumers, not everyone has professional knowledge. When observing the phenomenon of "ice cream is not dynamic", it is also common for people to cause panic without understanding the principle.

In fact, this was originally an excellent opportunity to consumers' science "why the ice cream does not look like". A number of media have consulted professionals as soon as possible and science the principles behind the incident with consumers.

However, the popular science information was eventually buried. On their respective media and social platforms, there are various "wonderful thoughts" targeting Zhong Xue Gao Ice Cream, including but not limited to fire roasting and spraying.

All these experiments pointed their finger at a result -Zhong Xuegao couldn't eat it.

Finally, the results of the regulatory authorities in many places made Zhong Xuegao "washing the grievances", but it was difficult to not think that this was a public opinion attack that intended to initiate Zhong Xuegao. Some people may want this brand to fall and completely disappear.

Human interlocking, artificial planning "cyber storm"?

Perhaps this is just the author's belly to the gentleman's belly, but since the fermentation of the incident, many weird situations point to this may be artificial public opinion attack.

Looking back on the entire process, there are steps for Zhong Xuegao's "operation". It is not just from the so -called "thickener". At the beginning, it was based on the price of expensive and ignited public opinion.

However, the "effect" for operation for the price is not obvious. "Carla Gum".

The whole thing has a very clear speculation. During this period, the same price and other high -end ice cream brands containing Kara rubber, "No one asks".

In social platforms such as Weibo, Xiaohongshu, and Douyin, the keyword searches "Zhong Xue Gao" are searched, and the top part of the search results are almost all about "non -melting" topics.

Among these contents, the comment area has a lot of "model" reply. For example, Mang Zhong Xue Gao could not be used in the form of a paragraph, suggesting not to buy it. The account published these comments has never been published. In addition, once some netizens expressed their views to support Zhong Xuegao, they called on everyone to look at them rationally, they would be immediately being storm.

Cursing Zhong Xue Gao has formed a kind of political correctness. Whoever does not scold is "alternative", he must be criticized and isolated. Although some netizens worked hard to popularize, they called on everyone not to panic blindly. However, such rational comments often do not get "attention", and the amount of likes is very small, while being ridiculed by others.

Paradoxically, almost all ice cream has a thickest component such as Kara gum. In the original test, San Yan Finance purchased more than ten kinds of ice creams of different brands and prices, and more than 9 Chengdu contained thickeners. And during the mixed experiment, a well -known foreign brand Hagens Das ice cream has not melted from beginning to end.

However, media popularization reports and netizens' rationality did not pay attention, but instead the posts and videos of "Black Bell Xue Gao" continued to get a lot of traffic. All signs showed that Zhong Xuegao was once again suffered from malicious attacks.

In fact, this is not the first time that Zhong Xuegao has encountered such a thing.

In June 2021, a screenshot of an interview video of the founder of Zhong Xue Gao Lin Sheng triggered a huge controversy. The screenshot showed that Lin Sheng said, "Do you love that price?" This sentence detonated the emotions of consumers, and "Lin Sheng and Zhong Xuegao" also appeared on the top three hot search, causing heated discussion among netizens.

After the incident, Zhong Xuegao immediately sent the original video. It turned out that the online version was maliciously edited. The so -called "love should" is actually the attitude of raw material suppliers.

To this day, there are still people who are still abusing Zhong Xuegao with the attitude of "Lin Shengai or not".

Compared with the "video incident" and "ice cream" this year, these two things happened in June, that is, the first summer season, it was the peak season of ice cream sales.

Is this really a coincidence? still……

There were the same case 9 years ago

As a result

Who is the most profitable incident in Zhong Xue Gao?

If there is no Zhong Xuegao, who is the most favorable for? A real case that happened in Taiwan Province in my country may be able to help answer this question.

On June 25, 2013, the Taiwanese media released the column "Ice products bought by supermarkets for two hours at room temperature and not melt" and "2 hours without fusion of your hand supermarket ice cream" frozen ".

The article states that the unified Risui Ice Cream egg tube still does not melt in a room with a room temperature of 31 degrees, and finally concluded that the melting of the ice cream is added with a coagulant and emulsifier. It also emphasizes "unhealthy and dare not eat."

After the experiment was announced, it quickly attracted attention. A large number of netizens and the media joined the tested army that tested ice cream. Similarly, Ruisui ice cream is in a crisis of serious trust. In response to this, the incident said that the melting speed of ice was already fast or slow. The main affecting variables depended on the temperature, emulsification effect, and viscous agent. Like ice, because there are only ice and water, of course, it is relatively fast. The unified raw materials are in line with the local "Food Sanitation Management Law". Not some netizens described plastic food.

Relevant departments in Taiwan also responded to the incident, emphasizing that there is no problem with ice cream to add viscous agents, and there is no need to worry. However, whether it is unity or the official response of the relevant departments, consumers have failed to eliminate consumers questioning their emotions.

The end result was that the local ice cream brands in Taiwan Province were sluggish, and the local market was monopolized by foreign investment. At present, 70 % of the Taiwan ice cream market has been occupied by foreign brands.

Now looking back at Zhong Xuegao's "no problem", it is exactly the same as the crisis of Ruisou ice cream in the past 10 years ago.

Who is an enemy?

There are more people in cakes. Without making big cakes, they can eat less naturally.

Before the end of 2018, the high -end market of China's ice cream was once controlled by foreign brands. Players participating in China's high -end ice cream brand market are mainly brands such as the United States, Germany, France, and South Korea, and there are very few pure domestic products.

Until Zhong Xuegao appeared, the first proved that the Chinese ice brand brand could have a place in the high -end market. In 2017, according to a report released by Yingmud, my country's high -end ice cream market growth reached 30%to 40%. Since its development, the size of the Chinese ice cream ice cream market has also ranked first in the world, and the competition for the ice cream market has become increasingly fierce.

In this context, it is not surprising that Zhong Xuegao was maliciously attacked.

This type of attack against Zhong Xue Gao Cheng's system and uninterrupted attacks naturally also attracted the attention of the regulatory authorities. In the past year, market supervision departments across the country have released more than 150 related spot checks for Zhong Xuegao brand, and the results of the spot checks are qualified.

In recent years, the use of consumer's non -professional and poor information has provoked public opinion emotions, and similar incidents of spreading rumors have repeatedly occurred. For example, condoms make nutrition fast lines, soles of sole gum make baked noodles, paper made of paper ... Even if the false information is finally rumored, the damage caused by the brand cannot be estimated and cannot be recovered. And this is not the problem of the demise of a single brand. Once this meaningless unilateral judgment style is formed, the entire industry is the ultimate victim.

The quality of the product should be judged through scientific inspection methods and believes that national standards and authority quality testing. Instead of using boring rumors to judge unilaterally, the industry is eventually undertaken by the industry.

Zhong Xuegao won the quality and perhaps lost this summer. Zhong Xuegao, who came to Japan and suffered various tests, must be able to win all summer in the future. I also hope that the incident like Zhong Xuegao will never happen next year and the summer in the future.

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