Luo Min takes fire to make dishes?Chen Jianhua, an executive of Jiawo Food, made prefabricated dishes in Western food, raised 10 million yuan

Produced: the front line of entrepreneurship

News on July 19th, the pre -production track has recently become lively, because Luo Min, the founder of Qudian, recently led the company to transform the prefabricated vegetable field, and personally entered the battlefield to make live broadcasts. It is reported that on July 17 this year During the live broadcast, Luo Min and star Jia Nailiang sold prefabricated dishes together. 19.9 yuan of boiled meat slices and shiitake mushrooms, which only sold only 1 point in his live broadcast room.

According to media reports, Luo Min lost 5 million yuan in 5 minutes due to subsidies during the live broadcast, and a live broadcast lost nearly 100 million yuan. In addition, Luo Min also sent 1,000 iPhone in the live broadcast, coupled with the previous publicity preheating, some media speculated that Luo Min prepared a 200 million yuan budget for the live broadcast.

In fact, after at the end of April 2021, after the listing of A shares, the company's stock price rose sharply, and it once brought a prefabricated vegetable track. But now Luo Min led the company to transform the prefabricated dishes, and the large investment has made this track more eye -catching.

It is also today that Chen Jianhua, the former general manager of Jiawo Foods, also founded a business in the prefabricated dishes and received financing of 10 million yuan. What is different from Luo Min is that Chen Jianhua cut into the Western pre -made dishes competition. The Tao is mainly TOB, which is not the same as Luo Min's TOC prefabricated vegetable business.

It is reported that Chen Jianhua's entrepreneurial logic is "the standardization of Western food is higher, which is more conducive to our opening of the prefabricated vegetable market."

The company founded by Chen Jianhua is Beijing Huahua Food Circle Food Technology Co., Ltd.. This company was established on August 2, 2021. The legal representative is Geng Ye, but Chen Jianhua was announced by Jiawo Food Company on January 28, 2022. Announced resignation.

Announcement released by Jiawo Food Company on January 28

At that time, Jiawo Food Company also highly evaluated Chen Jianhua's personal ability: "During his tenure, Mr. Chen Jianhua fulfilled his duties and diligently, and actively implemented the company's development strategy. It has laid a good foundation for the company's future development. The company sincerely thank Mr. Chen Jianhua for his contribution to the company's development! "

In addition, when resigning, Chen Jianhua held 125,000 shares of Jiawo Foods.

According to public information, Chen Jianhua joined Lenovo Group in 2000. He has served as the general manager of Lenovo Group Central Eastern European and European regions. He joined Lenovo Holdings in 2013. He has served as Lenovo Holdings Hanging Hanging Modern Agriculture and Food Investment Department overseas high -level investment senior. Director, senior director of Overseas Business Development of Jiawo Group, Executive Director of Jiawo Chilean Walnut Farm and Blueberry Farm.

Chen Jianhua chose to leave after 21 years, and announced a new entrepreneurial project only half a year. And he chose Western prefabricated track. His project has also been favored by many investment institutions. The company's angel round financing has reached "tens of millions of yuan", and investors include mud cricket capital, Hainan Shengyi Investment and Shanghai Tongcheng.

Mud Capital Capital is an investment institution established in 2020. Although it has not been established for a long time, they have invested in projects such as SOUL, pencil trails, Tianrongxin, and super map software.

Data show that the total size of the Chinese catering market in 2021 was about 3.98 trillion yuan, while the current domestic market's prefabricated dishes penetration rate was about 10%-15%, and there was still a lot of room for development.

It seems that Chen Jianhua's Huahua Food industry project is to catch up with the entrepreneurial air outlet of prefabricated dishes, but in the future, whether they can grow into a mature supply chain company will still be tested in the market. After all, there are already many companies in the prefabricated market. It will become more and more intense. Whether Chen Jianhua's project can stand out is still unknown.

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